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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 14, No 4 (2025)" : 11 Documents clear
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSIVE BUYING KONSUMEN KKV DP MALL SEMARANG Aninda Cahya Fatihah; Bulan Prabawani; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47413

Abstract

Impulsive buying is spontaneous purchasing activities consumers, which are influenced by several factors, including visual merchandising and store atmosphere. These two strategies provide stimuli for consumers, thereby increasing impulsive buying. The objective of this study is to analyze the impact of visual merchandising and store atmosphere on impulsive buying. This research is an explanatory study, using non-probability sampling techniques, resulting in 97 samples from consumers KKV DP Mall Semarang. Data was collected through a questionnaire using Likert scale, Microsoft Excel and SmartPLS 4 software were employed for data analysis. The results indicate that all items in the questionnaire are valid and reliable. It was found that visual merchandising has positive and significant effect on impulsive buying, with a categorization of 60%, indicating high level of attractiveness. The store atmosphere variable has positive and significant effect on impulsive buying, with a categorization of 57%, indicating high level of comfort. Both visual merchandising and store atmosphere together have positive and significant effect on impulsive buying, with a categorization of 74%, indicating very high level. This study suggests that companies should improve product signage and promotions to make more visible to consumers and provide more lighting in areas that consumers have complained about
THE INFLUENCE OF QUALITY PRODUCT AND PRICE ON PURCHASE DECISION ON LINGKAR COFFEE Farah Amalia; Bulan Prabawani; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47392

Abstract

    Abstract: This research aims to analyze the influence of product quality and price on consumer purchasing decisions for Kopi Lingkar products in Semarang City. Product quality and price are two factors that are often the main considerations for consumers when making a purchase. This research uses a quantitative method by distributing questionnaires to 100 respondents who have purchased Kopi Lingkar products. The data obtained was analyzed using PLS with two testing stages, namely Outer Model and Inner Model. The research type is explanatory research, nonprobability sampling type. The research results show that product quality has a positive and significant effect on purchasing decisions. price has a positive and significant effect on purchasing decisions, and product quality and price stimulantly have a positive and significant effect on purchasing decisions. Therefore, manufacturers are advised to continue to improve product quality and set competitive prices in order to attract consumer interest and increase sales. Keywords: Product Quality, Price, Purchase DecisionsTop of FormAbstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen pada produk Kopi Lingkar di Kota Semarang. Kualitas produk dan harga merupakan dua faktor yang sering menjadi pertimbangan utama konsumen dalam melakukan pembelian. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang pernah membeli produk Kopi Lingkar. Data yang diperoleh dianalisis menggunakan PLS dengan dua tahap pengujian yaitu Outer Model dan Inner Model. Tipe penelitian adalah explanatory research tipe nonprobability sampling. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. harga berpengaruh positif dan signifikan terhadap keputusan pembelian,dan kualitas produk dan harga secara stimulant berpengaruh positif dan signifikan terhadap keputusan pembelian,. Oleh karena itu, produsen disarankan untuk terus meningkatkan kualitas produk dan menetapkan harga yang kompetitif agar menarik minat konsumen dan meningkatkan penjualan.Kata Kunci: Kualitas Produk, Harga, Keputusan Pembelian  
PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SERUM SOMETHINC PADA MAHASISWA UNIVERSITAS DIPONEGORO Apriatni Endang Prihatini; Sudharto Prawata Hadi; Yesserine Girlen Dashinta
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47494

Abstract

Somethinc is one of Indonesian’s serum brand. There has been a decline in the ranking of the Top 10 Best-Selling Serum Brands in terms of sales volume. Sales volume percentage of Somethinc’s serum has increase but its ranking dropped to second place. This study aims to determine the influence of Country of origin and Electronic word of mouth on the purchasing decision of Somethinc serum products used explanatory research with a quantitative approach.. The sampling technique used is non-probability sampling. The number of respondents obtained was 100 students from Diponegoro University who use Somethinc serum products and have seen reviews of Somethinc serum on social media, which were then analyzed using SPSS 22.0. The results of the analysis indicate that there is an influence of Country of origin on Purchasing Decision. Electronic word of mouth also has an influence on the Purchasing Decision and Country of origin and Eletronic Word of Mouth have an influence on the Purchasing Decision of Somethinc serum products.  
PENGARUH BEBAN KERJA DAN PENGAWASAN TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT PRIMAYUDHA MANDIRIJAYA (STUDI PADA BAGIAN SPINNING) Devi Agustina Widyastuti; Hari Susanta Nugraha; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47393

Abstract

Abstraksi: Dewasa ini, perkembangan industri manufaktur semakin pesat seiring dengan tuntutan pasar yang terus meningkat, memaksa perusahaan untuk menjaga kinerja karyawan agar tetap optimal dalam menghadapi tekanan operasional yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan pengawasan terhadap kinerja karyawan di bagian produksi PT Primyudha Mandirijaya, menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada karyawan bagian produksi dan analisis data menggunakan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa beban kerja memiliki pengaruh signifikan terhadap kinerja karyawan, di mana peningkatan beban kerja secara moderat berhubungan dengan peningkatan kinerja, sementara pengawasan yang dilakukan oleh manajer produksi juga memiliki dampak positif yang signifikan dalam menjaga konsistensi dan kualitas hasil kerja. Penelitian ini menyimpulkan bahwa manajemen beban kerja yang efektif dan sistem pengawasan yang tepat sangat penting dalam meningkatkan kinerja karyawan di PT Primyudha Mandirijaya, sehingga manajemen perusahaan disarankan untuk memantau tingkat beban kerja dan memperkuat sistem pengawasan guna memastikan kinerja tetap optimale 
PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN HERO COFFEE SEMARANG Alicia Victoria Salsabilla; Sudharto P Hadi; Ilham Ainuddin
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47362

Abstract

Coffee shop is currently increasing making a tight competition. Supported by the lifestyle of people who often visit coffee shops. Hero Coffee Semarang is one of the coffee shop brands which in the last 5 years (2018 – 2022) has experienced fluctuating revenues and tends to decline. This could indicate a decrease in purchase decisions for Hero Coffee Semarang products. This research aims to determine the influence of brand image and social media marketing on purchase decisions of Hero Coffee Semarang customers. This type of research is explanatory research with a quantitative approach. The sampling technique uses accidental sampling and purposive sampling. The total sample was 97 respondents based on the sampling technique calculations proposed by Rao Purba (2006). Data collection techniques are through questionnaires and interviews, then the data obtained is continued at the processing stage using Smart PLS software version. This research results that brand image (X1) has a positive and significant effect on purchasing decisions (Y). Then, social media marketing (X2) has a positive and significant effect on purchasing decisions (Y). The brand image (X1) and social media marketing (X2) variables contributed 73.3% to purchasing decisions (Y). Based on the research results, researchers formulated suggestions for Hero Coffee, namely promotion with viral marketing, inviting food review influencers to increase popularity. Hero coffee needs to create iconic photo spots so that they can improve brand image, use social media advertisements and make the content more interesting and informative so that a large audience is reached and interested for the content. Hero Coffee along with consumers need to build discussions with consumers through social media comment columns, Google business reviews, or Instagram stories to make interactive. Suggestions for future research are to conduct longitudinal research and add variables such as service quality and café atmosphere.
PENGARUH TALENT MANAGEMENT DAN KNOWLEDGE SHARING TERHADAP KINERJA KARYAWAN DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI Isna Ziadatun Nikmah; Hari Susanta Nugraha; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47397

Abstract

Perum BULOG Kota Semarang adalah perusahaan sektor logistik pangan yang mengalami perubahan struktur organisasi untuk dapat menyusun pemimpin masa depan yang dapat meningkatkan kinerja karyawannya. Permasalahan yang dihadapi adalah fluktuasi penurunan kinerja karyawan pada tahun 2018 – 2021. Hingga tahun 2023 kinerja karyawan mengalami penurunan yang signifikan. Talent management, knowledge sharing dan employee engagement menjadi variabel yang dapat mempengaruhi kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh talent management dan knowledge sharing terhadap kinerja karyawan melalui employee engagement pada Perum BULOG Kota Semarang. Tipe penelitian ini menggunakan Explanatory Research dengan jumlah sampel adalah 36 karyawan yang telah memiliki masa kerja lebih dari 1 tahun menggunakan teknik sensus. Teknik analisis data menggunakan Structural Equation Model berbasis Partial Least Square (SEM PLS) menggunakan aplikasi SmartPLS 4 for windows. Berdasarkan hasil analisis olah data dengan SmartPLS menjelaskan talent management dan knowledge sharing memiliki pengaruh langsung positif dan signifikan terhadap employee engagement dankinerja karyawan. Talent management dan knowledge sharing berpengaruh positif dan signifikan secara tidak langsung terhadap kinerja karyawan melalui employee engagement. Variabel employee engagement dalam penelitian ini berperan sebagai pemediasi parsial.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA RUMAH MAKAN TAMAN INDAH SOLO) Radityo Narendra Dewanto; Hari Susanta Nugraha; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47365

Abstract

This research was conducted to examine the influence of product quality, service quality and price on consumer purchasing decisions at Taman Indah Solo Restaurant. Taman Indah Restaurant sales data shows fluctuations in income, and from the 23 months of Taman Indah Restaurant sales data listed, there are 13 months of sales data that did not meet the target. This research used explanatory research with a quantitative approach with a non-probability sampling technique using a purposive sampling method for 97 respondents at the Taman Indah Solo Restaurant. The data obtained is then processed through validity tests, reliability tests, coefficient correlation, determination correlation, simple linear regression tests, multiple linear regression tests, t tests, and f tests. The results of this research show that product quality, service quality and price influence consumer purchasing decisions at Rumah Makan Taman Indah Solo, and have a correlation between these variables on purchasing decisions. Together, product quality, service quality, and price influence consumer purchasing decisions at Taman Indah Solo Restaurant, and have a mutual correlation. The advice obtained from this research is that Taman Indah Restaurant needs to make a number of improvements in increasing product quality, service quality and prices. The improvements in question include the appearance of food and drink products and the temperature of food which must always be maintained, the service provided must be friendlier. and the cleanliness of the available facilities must be further improved, balancing the prices provided with the quality of food and beverage products.
PENGARUH WORK-LIFE BALANCE TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN SHIFT SINAR JAYA HOUSEWARE TEGAL) Yuli Evatun Khasanah; Hari Susanta Nugraha; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47399

Abstract

Abstraksi: Turnover intention adalah niat karyawan untuk meninggalkan perusahaan dalam waktu dan alasan tertentu, yang menjadi perhatian penting dalam perilaku organisasi. Tingginya turnover intention dapat berdampak negatif pada stabilitas dan produktivitas perusahaan serta meningkatkan biaya rekrutmen dan pelatihan. Oleh karena itu, memahami faktor-faktor yang mempengaruhi turnover intention sangat penting untuk meningkatkan retensi karyawan. Penelitian ini bertujuan menguji pengaruh work-life balance terhadap turnover intention dengan kepuasan kerja sebagai variabel intervening pada karyawan shift yang sudah menikah di Sinar Jaya Houseware Tegal. Metode yang digunakan adalah explanatory research dengan analisis data menggunakan Smart PLS 4.1 dan Microsoft Excel. Data dikumpulkan melalui kuesioner dengan skala penilaian, melibatkan 71 karyawan shift yang sudah menikah. Hasil penelitian menunjukkan bahwa: (1) work-life balance tidak berpengaruh signifikan terhadap turnover intention; (2) work-life balance berpengaruh positif signifikan terhadap kepuasan kerja; (3) kepuasan kerja berpengaruh negatif signifikan terhadap turnover intention; dan (4) work-life balance berpengaruh negatif dan signifikan terhadap turnover intention melalui kepuasan kerja. Berdasarkan temuan ini, perusahaan disarankan untuk meningkatkan work-life balance karyawan guna memperbaiki kepuasan kerja, yang pada gilirannya dapat mengurangi turnover intention. Implementasi kebijakan fleksibel dan program peningkatan kepuasan kerja akan membantu mengurangi tingkat turnover dan meningkatkan keterlibatan karyawan.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK DAIHATSU XENIA (STUDI PADA PT. KARYA ZIRANG UTAMA DAIHATSU SEMARANG) Benediktus Hendri Adisaputro; Agung Budiatmo; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47370

Abstract

This study aims to examine the influence of brand image and product quality on purchasing decisions for Daihatsu Xenia at PT. Karya Zirang Utama Daihatsu Semarang. Sales data over the past 5 years shows a decline, raising concerns about the instability in Daihatsu Xenia's sales. The study uses a quantitative approach with purposive sampling methods targeting 100 respondents who are Daihatsu Xenia customers. The data was analyzed through classical assumption tests, validity and reliability tests, simple and multiple linear regression analyses, t-tests, and F-tests.The results show that both brand image and product quality significantly influence purchasing decisions for Daihatsu Xenia, both individually and collectively, with a very strong correlation. PT. Karya Zirang Utama Daihatsu is advised to continuously improve product quality and features, utilize creative marketing strategies, provide excellent customer service, and take advantage of automotive exhibitions and test drive events. Additionally, the company needs to implement the latest technology, innovate in vehicle design, and improve quality control during production to ensure that each car meets high standards. With these steps, Daihatsu Xenia's purchasing decisions are expected to increase.Keywords: Brand Image, Product Quality, Purchase Decision
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND ELECTRONIC WORD OF MOUTH WITH BRAND IMAGE AS INTERVENING VARIABLE ON CONSUMERS’ PURCHASE INTENTION OF AZARINE SUNSCREEN IN SEMARANG Shabrina Hulwani; Sudharto P Hadi; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47409

Abstract

Azarine Cosmetic, a local brand, produces sunscreen and utilizes celebrity endorsements and electronic word of mouth (E-WOM), particularly online consumer reviews, as marketing strategy to increase product sales, create a favorable brand image, and attract consumer purchase intention. However, in 2023, Azarine’s sunscreen sales in Semarang outlets experienced fluctuations. Without effective marketing tactics, Azarine will risks losing its share in the competitive skincare market. This research aims to know the influence of celebrity endorsement and E-WOM through brand image as intervening variable on consumers’ purchase intention of Azarine suncreen in Semarang, tested based on variables but explained through the influence of each dimension/indicator on each variable. The total sample in this research are 100 people in Semarang with unidentified population, with the technique of non-probability sampling of purposive sampling type. Data was collected through questionnaires, literature reviews, and interviews. This explanatory research follows a quantitative approach and is processed using SPSS version 26. The result show that celebrity endorsement and E-WOM has positive influence on purchase intention, both directly and indirectly through brand image. Recommendations for Azarine include encouraging celebrities to provide authentic testimonials, reallocating budget to micro-influencers and customer-generated content, fostering positive E-WOM, and reformulating product ingredients.

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