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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 7, No 1 (2018)" : 22 Documents clear
ANALISIS KEPUASAN PENGUNJUNG OBJEK WISATA UMBUL PONGGOK KLATEN DITINJAU DARI KUALITAS PELAYANAN, HARGA, DAN PROMOSI Tifana Ridho Nursinggih; Apriatni E.P.
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.937 KB) | DOI: 10.14710/jiab.2018.19071

Abstract

Recreation is that something human need. Peoplehave many choices of tourist attractionsone of which is Umbul Ponggok Klaten. UmbulPonggokKlaten has an underwater garden specialization. The companie give the best innovation to fulfill the needs of its visitors. Visitors have there own choices in choosing which services to use, but visitor’s consideration not only on services products, but others factor like quality of service, price and promotion provided by the company. Umbul ponggok always trying to giving the best quality of services, price, and promotion. Companie are always improving their quality of services, give a special offers of promotions, and quality of price. The strategies provided by companie are given in order to give satisfaction to visitors. Type of this research is descriptive analysis, with population of 100 respondents on Umbul Ponggok Klaten’s visitors. Sampling in this research using purpossive sampling technique. Data were collected through questionnaires. Data analysis method used by Importance performance analysis by using SPSS application. This study concludes that the quality of service, price, and promotion canmade a visitor satisfaction. The quality of service has the lowest performance for visitor satisfaction compared with price performance and promotion performance. Based on this, we suggest that both companie has to improve the quality of service on several dimensions of existing services, and saveral attributes of promotion.. This is to increase visitor satisfaction of Umbul Ponggok Klaten to keep customers.
PENGARUH KEPERCAYAAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SIKAP PENGGUNA PADA SITUS BELANJA ONLINE LAZADA.COM (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Riko Ashari; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.981 KB) | DOI: 10.14710/jiab.2018.19162

Abstract

The sales volume of cigarettes in Indonesia continues growing, as the average daily Marketing system right now is about involve the technological innovation changes. In Indonesia, the marketing system technological changes calls e-commerce like the form of online purchasing site to see the development of internet users in Indonesia from year to year experienced significant growth. One of the online purchasing sites in Indonesia is Lazada.com which is a place for businesses to market their products and provide various facilities and product diversity for consumers to meet the needs ranging from primary to tertiary.This study use explanatory research type, with population of 100 respondents who have access and make purchasing decisions online at Lazada.com site. The technique of sampling in this research use non-probability with purposive technique indeed. Questionnaires were chosen to collect data from respondents. Data analysis methods used are Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicator (Model of Indices) using WarpPLS 5.0 application.The results of the analysis show that the direct effect test on this model has a positive and significant effect on trust variables to purchase decision, user attitude variable to purchase decision, and trust variable to user attitude. The direct impact test of risk variable has a negative and significant effect to the purchasing decision. The indirect test for trust variables has a positive and significant influence, and the risk variables show the negative and significant influence of each to decision through user attitude. The influence of user attitude variable as mediator on trust variable and risk variable to purchasing decision that is partial mediation.Suggestions in this research is to improve distribution system both in supply chain and expedition partner, also need to improve standard for seller credibility.

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