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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Volume 4, Nomor 3, Tahun 2015" : 18 Documents clear
The Influence Of Price, Promotion, and Brand Image on INK Helmet Purchase Decision (Study of INK Helmet User on Diponegoro University Students ) Faizin, Faizin; Hidayat, Wahyu; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In the past three years, the motorcycle industry in Indonesia has increased. It affects the growth of the helmet industry to provide a comfortable and safe riding environment so that competition among helmet producers in Indonesia getting tougher. Helmet manufacture in Indonesia competed to create a quality product for the customers. INK helmet is one of helmet brand that has been in Indonesia’s helmet industry for a long time, but in the last two years INK helmet market shares has decreased due to the arrival of great competitor,  KYT helmet. The fluctuation of market share has encouraged this study.This study aimed to analyze the influence of  price, promotion, and brand image on the purchasing decision of INK helmet. Respondents who are involved in this study were 98 students, while methods used both are multi stage sampling, and purposive sampling. Data collected by spreading questionnaire and data analysis method was done through multiple linear regressions using SPSS software.Regression results indicate that the variable of price has positive and significant influence on purchase decisions toward INK helmet. Promotion variables have positive and significant impact on purchasing decisions. Brand image variables have positive and significant impact on purchasing decisions Coefficient of determination value amounted, this means purchase decision is influenced by variable price, promotion, and brand image, while the remaining can be explained by other variables that are not investigated in this study.Advice to this research is INKhelmet company have to always make an innovation, increase the promotion, , and quality of product also always giving an affordable price so INK helmet can survive on this tight competition
PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER), TOTAL ASSET TURNOVER (TAT), RETURN ON ASSET (ROA), DAN PRICE EARNING RATIO (PER) TERHADAP RETURN SAHAM (Pada Perusahaan Retail yang Terdaftar di Bursa Efek Indonesia 2010-2014) Kurniatun, Maya; Nugraha, Hari Susanta; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Investors have to make the right decision to invest. Investors can analyze the condition of the company by looking at its financial performance. This research was conducted to examine the effect of variable of Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TAT), Return on Assets (ROA), and Price Earning Ratio (PER) of the Stock Return, either partially or simultaneously at retail companies listed in Indonesia Stock Exchange in 2010-2014.This research is an explanatory research with 22 companies as population and the number of sample that examined after passed the purposive sampling phase is 12 companies. The results of regression analysis shows that the variable of Total Asset Turnover (TAT), Return on Assets (ROA), and Price Earning Ratio (PER) partially give significant effect on stock returns, while the variable of Current Ratio (CR), Debt to Equity Ratio (DER ) partially give no effect on stock returns. These five variables used in this study (CR, DER, TAT, ROA, and PER) simultaneously affect 58% to the stock return.Investors need to be cautious in making investments, the Current Ratio (CR) and Debt to Equity Ratio (DER) that are too high tends to pose a risk. Whereas the Total Asset Turnover (TAT), Return on Assets (ROA), and Price Earning Ratio (PER) may be used by investors as a parameter to measure the performance of the company to predict stock returns.
PENGARUH SISTEM INFORMASI MANAJEMEN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. PLN (PERSERO) DISTRIBUSI JAKARTA RAYA DAN TANGERANG BIDANG SUMBER DAYA MANUSIA DAN KEUANGAN Wiranda, Fahry Akbar; Prihatini, Apriatni Endang; Hidayat, Wahyu
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Management information system and work environment are the keys to achieve employee performance. PT. PLN (Persero) Distribution Jakarta Raya and Tangerang is a company which known as supplier and electric distributor which always try to give the best service for customer. Therefore it needs human resource which have a good performance. To raise employee performance, the company should increase management information system and work environment.This type of research is using explanatory research with 72 employees at PT. PLN (Persero) Distribution Jakarta Raya and Tangerang on Human Resource Department and Finance Department as population, and altogether become the sample of this research by using census sampling. This data is collected by questionnaire, and the measurement scale is Likert. Corelation, simple linear regression and multiple linear regression is used for the analysis with SPSS Program 18.0.The results show that management information system and work environment have partial and simultaneous effect to employee performance. Management information system variable has greater effect than work environment.The suggestions to PT. PLN (Persero) Distribution Jakarta Raya and Tangerang are more often to hold coaching for entire employees in order to make management information system can be used maximally and to reduce mistakes within task completion, provide more medicines to anticipate work accident and hopefully manager could listen and take advice from employees.
Analisis Tingkat Kepuasan Pelanggan Pencucian Mobil Atas Kinerja Pelayanan Pada CV. Jasa Raya Baru Semarang Rahman, Dharma Arif; Lubis, Nawazirul; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of car wash services for years to yeras are increasing and becoming on concern for the society. From the customer complains data in CV. Jasa Raya Baru Semarang from Juni to December 2013, there are complains such as the car is not well drained, lack of cleaness and the washing time is too long. This research aims to determine the level of car wash customer satisfaction in CV. Jasa Raya Baru Semarang. Viewed from the dimension of realibility, responsiveness, assurance, empathy, and physical evidence.The type research that is used is descriptive analysis. The data used in the research is the primary data obtained by using the instrumens of gathering data in the from of a questionnaire and question’s guidelines. The population in this research is all customers in 2013, 4025 samples are taken according to Donald R. Cooper aboute 100 respondens by using purposive sampling technique. Data analysis that is used in the research is important and performance analysis.On the basis of importance analysis, can be concluded that:The customers of car wash service in CV. Jasa Raya Baru Semarang are less satisfied with the dimension of reability.The customers of car wash service in CV. Jasa Raya Baru Semarang are less satisfied with the dimension of responsiveness.The customers of car wash service in CV. Jasa Raya Baru Semarang are less satisfied with the dimension of assurance.The customers of car wash service in CV. Jasa Raya Baru Semarang are less satisfied with the dimension of empathy.The customers of car wash service in CV. Jasa Raya Baru Semarang are less satisfied with the dimension of physical evidence.The average satisfaction level based on the importance and performance analysis is 3,55 (less satisfied). This indicates that respondens fell less satisfied with the services provided by car wash in CV. Jasa Raya Baru Semarang. In here are advices for car wash CV. Jasa Raya Baru Semarang: to improve the performance of the car wash services that are considered less attention from the company, such as, checking the car before it is about to be wash, easy costumers in establishing interaction with employes, employee’s capability in instealing a sence of trust to be customer, the company is having employes who are provided with the appropriate, field experinces with their work, giving attention regardless of the customers social status, the understanding of companys employees to understand the customers needs the company appreciating the customer’s time, the design of car wash place that interesting.
PENGARUH DAYA TARIK IKLAN, EFEK KOMUNITAS, DAN BRAND ACTIVATION TERHADAP BRAND AWARENESS SIMCARD GSM PRA BAYAR IM3 (Studi Kasus Pada Mahasiswa Program Sarjana FISIP Undip Semarang) Sukabhakti, Balantazara Bisma Yohannes; Widiartanto, Widiartanto; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The number of competitors and the competition is so tight, making the company wants consumers to remember and awaken their brand presence. The attractiveness of advertising, community effects, and brand activation are all factors that can affect brand awareness. This type of research is explanatory research. The sampling technique including nonprobability sampling is purposive sampling. The sample in this study amounted to 100 respondents who are students of S1 FISIP Diponegoro University of Semarang. In the analysis used qualitative analysis and quantitative test with SPSS 16.0. Based on analysis, community effects, and brand activation has an influence to brand awareness. Brand activation variables have the most influence is 41.4%. Meanwhile, the attractiveness of advertising and community effect has the effect of 37.4% and 14.7% to brand awareness. Simultaneously, the attractiveness of advertising, community effects, and brand activation effect on brand awareness with F count> F table (44.742> 2,70). In conclusion, the attractiveness of advertising, community effects, and brand activation effect on brand awareness. Based on these results, IM3 should focus on marketing activities such as advertising and brand activation as well as improving the effects of the community on an ongoing basis in order to brand awareness IM3 be top of mind.
PENGARUH ATRIBUT PRODUK, CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (Studi Kasus pada Mahasiswi S-1 FISIP UNDIP) Sari, Dwi Oktaviana; Widiartanto, Widiartanto; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Nowdays, there are many cosmetic products have emerged and circulated in Indonesia. It makes many choices for the consumer to decide on the purchase of cosmetics. There are several factors that influence the consumer to purchase decisions. Based on the existing problems in this study that there is still a decrease in sales growth of the product of Wardah cosmetics per month and the results of the pre-survey interviews with 10 respondents indicated that the product attributes in terms of product packaging is not good enough, lacking of the respondents confidence towards the celebrity endorser, and there is still the negative word of mouth about Wardah cosmetic products. The purpose of this study is know the effect of product attribute, celebrity endorser and word of mouth towards purchasing decisions Wardah cosmetic products. The type of research is explanatory research. The number of sample were taken from 100 respondents with sampling purposive technique. In collecting data, the writer uses questioner and interview. In analyzing the data, the writer used method of crosstab, correlation, determination, simple linear regression, multiple linear regression, test of t and f. The results of the analysis showed that there is positive effect and significant between product attributes, celebrity endorser and word of mouth towards purchasing decision Wardah cosmetic products either partially or simultaneously. It is suggested that to increase the purchasing decision of the Wardah cosmetic products, the company should be able to make interesting packaging and the beauty advisors should be more interactive and communicative to the consumer, helding a workshop and tutorial make up along with celebrity endorser, and approaching the woman such as hijabers community so that in the future, it can be can the leaders opinion to increase word of mouth.
PENGARUH KUALITAS PRODUK MANDIRI MOBILE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENJADI NASABAH BANK MANDIRI (Studi Kasus pada Nasabah Bank Mandiri KCP Semarang Majapahit) Tavisar, Latanba Via; Prihatini, Apriatni Endang; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Mandiri Mobile provides convenience but often is constrained by barriers of  the use of technology, as well as service performance often does not suitable with customer’s expectations so that the number of complaints from customers and Bank Mandiri KCP Semarang Majapahit’s third-party funds target is not reached. Therefore it is necessary to know how big the influence of product quality of Mandiri Mobile and service quality to decision to become customer. Type of this research is explanatory research. Data collection technique using questionnaires which was distributed to 100 respondent with purposive sampling method by the way of accidental sampling. Data analysis consisted of validity, reliability crosstabs, simple linear regression, multiple linear regression, coefficient determination, t test and F test using SPSS for Windows version 16.0. The conclusions of this research is product quality of Mandiri Mobile and service quality has a positive and significant influences to decision to become customers, both of partially and simultaneously, where product quality of Mandiri Mobile gives bigger influence to the decision to become customer rather than service quality. Suggestions can be submitted are should increase the completeness of transaction’s types in Mandiri Mobile and reducing to ask and speak with other staff while serving customers.
PENGARUH PERCEIVED QUALITY DAN STORE ENVIRONMENT TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Pasaraya Sri Ratu Pemuda Kota Semarang) Hafi, Ishmah Parameswari; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The research was distributed by the presence of Pasaraya Sri Ratu which rivaled with the advent of new shopping centers, so Pasaraya Sri Ratu is not being placed as primary option by the customers. The purpose of this research is to find out the influence of perceived quality and store environment against curtomer repurchase decisions through experiential marketing. Sampling techniques using non probability sampling with the kind of purposive sampling. The respondents in this study amounts to 100 respondents. Used analysis in this study is the Path Analysis using SPSS software 20.0 for Windows, where the validity test, reliability, coefficient of correlation, simple and multiple regression analysis, the determination coefficient, test of significance (t-test and F-test) in advance have been done previously. The results of this study indicate that the perceived quality (X1) and store environment (X2) partially or simultaneous affect experiential marketing (Z) and customer repurchase decisions (Y). In this research, Path analysis results represent that experiential marketing variable is an intervening variable against repeated purchasing decisions variable.

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