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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 25 Documents
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Search results for , issue "Volume 11, Nomor 6, Tahun 2022" : 25 Documents clear
PENGARUH REVIEW PELANGGAN DAN ACARA PEMASARAN TERHADAP KEPUASAN PELANGGAN DENGAN IMPULSE BUYING SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Shopee Di Kota Semarang) Iftita Rizky Amelia; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze how much influence customer reviews and marketing events have on customer satisfaction with impulse buying as an intervening variable for e-commerce Shopee customers in Semarang City. The population used in this study are customers who have transacted at e-commerce Shopee for more than two times in the last a year who are domiciled in the city of Semarang. The sample used was 120 respondents. The sampling technique used was purposive sampling. The data collection method used is a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 22.0 analysis tool. The results showed that customer reviews and marketing events had a positive and significant effect on customer satisfaction. In addition, customer reviews and marketing events also have a positive and significant effect on impulse buying.
PENGARUH ELECTRONIC WORD-OF-MOUTH DAN RATING KONSUMEN DI SITUS FEMALE DAILY TERHADAP MINAT BELI PRODUK DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi pada Pengunjung Female Daily di Kota Semarang Dewima Rima Aini; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the factors that influence trust and implications for the purchasing intention in Female Daily website in Semarang Regency. This study consisted of two independent variables, one intervening variable, and one dependent variable. The independent variables in this study are electronic word-of-mouth and consumer rating. The intervening variable in this study is trust, while the dependent variable in this study is the purchase intention. The population in this study were visiters of Female Daily situs in Semarang County. The sample used was 128 respondents. The data collection technique is carried out using questionnaires. The data analysis used in this study is StructuralEquation Modeling (SEM) which is operated through the AMOS 22.0 program. The results of this study show that electronic word-of-mouth and consumer rating have positive impact on trust. Electronic word-of-mouth and consumer rating have positive impact on purchase intention, and trust have positive impact on purchase inten
ANALISIS PENGARUH DESAIN PRODUK DAN KINERJA SUPPLY CHAIN MANAGEMENT DALAM MENCIPTAKAN KEUNGGULAN BERSAING (Studi Pada Usaha Mikro Olahan Bandeng di Kota Semarang) Muhamad Ali Akbar; Retno Hidayati
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Companies in the era of globalization are required to be able to adapt to an environment with relatively fast changes that are uncontrollable and face increasingly competitive competition. Seeing these conditions, this study aims to analyze product design and supply chain management performance on competitive advantage in MSME Processed Milkfish in Semarang City. The population used in this study is the owner or leader of Milkfish Processed Micro Enterprises (UMKM) in Semarang City which has been established for at least 3 months. The number of samples used in this study were 150 respondents. The method of data collection is done by questionnaire. The data that has been collected is processed and analyzed using the Structural Equation Modeling (SEM) analysis technique with AMOS 24.0 analysis tool. The results of this study indicate that supply chain management performance has a positive and significant effect on competitive advantage, product design has a positive and significant effect on competitive advantage, product design has a positive and significant effect on supply chain management performance.
ANALISIS PENGARUH CAPITAL ADEQUACY RATIO DAN LOAN-TODEPOSIT RATIO TERHADAP NON PERFORMING LOAN SEBELUM DAN SESUDAH PANDEMI COVID-19 (Studi Empiris Pada Bank Konvensional yang Terdaftar di OJK Periode 2018-2021) Aisha Nur Azlia Dwiputri; R. Djoko Sampurno
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to investigate the relationship between capital adequacy ratio (CAR) and loan-to-deposit-ratio (LDR) as the independent variables, and non-performing loan (NPL) as the dependent variable in Indonesian banks before and during the pandemic COVID-19. The sample data to be analysed is from 53 banks with 212 observations. The author uses a balanced panel data set for the four-year period regression model and unbalanced panel data sets for the non-crisis period and crisis period analyses. The author uses panel data regression to produce the study outcomes. Then the outcomes reveal that bank with higher loan-to-deposit ratio tend to be more susceptible to higher NPL. CAR exerts no significant effects on NPL. Those results are tested from the four-year-period data. When the global economy is not disturbed with COVID-19 pandemic, the two variables have insignificant and negative effects on NPL. The outcomes are studied based on the data from 2018-2019. Furthermore, when COVID-19 pandemic occurs, only CAR has a significant impact, which is negative, on NPL. This finding informs that regulator authorities can use capital regulation as an effective tool to mitigate risk resulted by non-performing loan in banks during a pandemic
PENGARUH MANAJEMEN HUBUNGAN PELANGGAN DAN REPUTASI PERUSAHAAN TERHADAP RETENSI PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Bengkel Alex Ac Mobil Semarang) Bagas Amanda Putra; Susilo Toto Rahardjo
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Number of motorized vehicle users certainly cannot be separated from motor vehicle maintenance activities, especially four-wheeled vehicles. The tight competition in the workshop industry and the deteriorating economic conditions due to Covid-19 have reduced the potential revenue for the workshop industry in the country. One of the workshops operating in Indonesia is Alex AC Mobil, located in Semarang, Central Java, the province with the largest number of motorized vehicle users in Indonesia. Alex AC Mobil has been operating for almost 15 years with two branches operating on Jl. Supryadi No.23 and Jl. Kedungmundu 101 Karanggawang Baru. With the decrease in income in the workshop industry, it is expected that every workshop must be able to maintain every customer it has, this is called Retensi pelanggan Customer Retention. This study aims to determine the effects that arise through Customer Relationship Management, Company Reputation, Customer Satisfaction, Customer Retention in order to retain Alex AC Mobil's customers. The data collection method used in this study is convenience sampling, which is sampling by taking samples from a close part of the population. Then this study was tested with a total of 198 samples obtained from questionnaires and directed specifically to customers who have used the services of Alex AC Mobil. The data obtained were processed using SEM analysis with the help of AMOS software to test 5 hypotheses. The results of this study indicate that Customer Relationship Management, Company Reputation, Customer Satisfaction have a positive and significant effect on Customer Retention.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI PADA PSIS STORE Ezza Fendiansyah Prayogo; Yoestini Yoestini
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia is a multicultural country with a very large population. As a multicultural country with a large population, the public's interest in sports is also very large, especially in football. With the large public interest in football, almost all regions in Indonesia have teams or clubs that represent the regions, including the Semarang with its club, namely PSIS Semarang. As one of the biggest and most popular clubs in Indonesian football, PSIS Semarang has an official store that provides various merchandise from PSIS Semarang, PSIS Store. Along with the large population which is predicted to continue to increase and the increasing interest of the Indonesian people towards Indonesian football, the market opportunity for PSIS Store is very large. This research aims to confirm the influence of social media marketing variables on purchasing decision variables that have not been consistent, with brand awareness as a mediating variable. This research begins by developing a research model between social media marketing, brand awareness, and purchasing decisions. Data were obtained from 120 respondents who had filled out the questionnaire provided through the google form media. Respondents are consumers from the PSIS Store who have made at least two purchases and are at least 18 years old. Furthermore, the data that has been obtained were analyzed using Structural Equation Modeling (SEM) using analysis tool, the AMOS 26th version. The results of this research indicate that social media marketing has a significant positive effect on purchasing decisions, social media marketing has a significant positive effect on brand awareness, and brand awareness has a significant influence on purchasing decisions.
BOOSTING BRAND AWARENESS AND SALES PERFORMANCE OF TUBBLE B.V. WITH THE USE OF DIGITAL MARKETING WITHIN THE NETHERLANDS Yunan Arestu Prananca; Harjum Muharam
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tubble is an international startup company that is operating in the bathing industry. It specialised in selling inflatable bathtubs which became its main source of income and its main product. As a business, Tubble operates as an e-commerce which means that all its business operations are done via online means, and it mainly sells in the online market. Based on the discussion with the CEO of Tubble, Tubble is currently facing some stagnation in its digital marketing capability and sales within the Dutch market. Due to the stagnation in the digital marketing capability, several marketing interns were appointed to provide solutions to the marketing capability of Tubble. Furthermore, as one of the main market operations of Tubble, having stagnant sales and no growth in recent times is bad for the company’s overall performance. There is no noticeable growth of sales within the market which becomes a problem. Tubble wants to boost its digital marketing capability which will ultimately lead to increased brand awareness and sales performance
PENGARUH ASIMETRI INFORMASI TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN YANG TERDAFTAR DALAM JAKARTA ISLAMIC INDEX (JII) TAHUN 2014-2018 Wahyu Irawan; Muhamad Syaichu
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to determine the effect of information asymmetry on dividend policy in the Jakarta Islamic Index (JII). This research uses bid-ask spread, firm size, earnings forecast error, growth opportunity and insider ownership as independent variables and divided payout ratio as dependent variable. The number of samples in this study amounted to 8 companies which were determined using purposive sampling method. This study uses secondary data from the financial statements of companies listed in the Jakarta Islamic Index (JII) in 2014-2018. The research analysis technique used is multiple linear regression analysis, where previously the classical assumption test was carried out which included normality test, multicollinearity test, autocorrelation test and heteroscedasticity test. The results showed that the firm size variable had a significant positive effect on the dividend payout ratio and earnings forecast error had a significant negative effect on the dividend payout ratio, while the bid-ask spread had an insignificant positive effect on the dividend payout ratio, growth opportunity and insider ownership had an insignificant negative effect on dividend payout ratio
ANALISIS PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, TANGIBILITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI (Studi pada perusahaan Barang Konsumen Primer yang terdaftar di bursa efek indonesia pada tahun 2016-2020) Annya Helda Ayuningtyas; Wisnu Mawardi
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this study was to analyze and describe the impact of Capital Structur, Firm Size, Tangibility, and Sales Growth on Firm Financial Performance with Good Corporate Governance as a Moderation Variable case in Primary Consumer Goods Sector Companies listed on Indonesian Stocks Exchange in 2016-2020. This study, sampling was taken using a purposive sampling method through the criteria determined by the researcher. The researcher managerd to get a sample of 30 companies in Primary Consumer Goods Sector Companies. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 26 Software. The results of this study indicate that: (1) Capital Structure has a positive and significant influence on the Firm Financial Performance; (2) Firm Size has a Positive and Significant effect on Firm Financial Performance; (3) Tangibility has a negative and significant effect on the Firm Financial Performance; (4) Sales Growth has a positive and significant impact on the Firm Financial Performance; (5) Good Corporate Governance significantly strengthents the positive impact of Capital Structure on Firm Financial Performanve; (6) Good Corporate Governance significanly not strengthens the positive impact of Firm Size on Firm Financial Performance
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Lipstik Merek Wardah di Kota Semarang) Wahyu Novita; Budi Sudaryanto
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the cosmetic industry in Indonesia recently has had a significant impact on producers and business people. Tighter competition encourages companies to compete with each other to make products that are of interest to consumers and develop appropriate strategies in marketing products, one of which is celebrity endorsement which can increase product sales. The purpose of this study was to determine the effect of celebrity endorsement on purchase intention with brand image as an intervening variable (Study on Wardah Brand Lipstick users in Semarang City). The population in this study were users of Wardah brand lipstick in Semarang City who were at least 17 years old and had used Wardah brand lipstick at least 1 time. The number of samples used as many as 140 respondents and selected by purposive sampling technique through a questionnaire. The data obtained were then analyzed using the Analysis of Moment Structure (AMOS) version 22. The results of the study indicate that celebrity endorsement has a positive and significant effect on brand image, celebrity endorsement had no significant effect on purchase intention, and brand image has a positive and significant effect on purchase intention

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