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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 5, Tahun 2023" : 22 Documents clear
ANALISIS PENGARUH PROGRAM TVET TERHADAP PRODUKTIVITAS PEKERJA DENGAN KOMPETENSI SEBAGAI VARIABEL MODERASI (STUDI PADA PERUSAHAAN MANUFAKTUR OTOMOTIF PT. XYZ) Radja Haikal, Al Razi; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of impact of Technical and Vocational Education and Training (TVET) program on worker’s workplace productivity, with competency as a moderating variable. This study uses TVET as the independent variable, productivity as the dependent variable, and competency as the moderating variable. The population of this study consists of all contract employees in the Assembly department of PT. XYZ who were recruited from November 2021 to March 2023, totaling 100 people. This study uses the entire population as the sample or utilizes a saturated sample. The data used in this research were obtained through a questionnaire method and tested and analyzed using SmartPLS 4.0 software. The results of the study indicate that participation in the TVET program has a positive and significant impact on an individual's workplace productivity. Additionally, it was found that competence mastery can moderate by strengthening the relationship between participation in the TVET program and workplace productivity
ANALISIS PENGARUH PEMASARAN MEDIA SOCIAL, REPUTASI INFLUENCER DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Tiktok Shop Di Kota Semarang) Gracelia, Yohana; Indriani, Farida
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The Covid – 19 pandemic has had many detrimental effects, one of which is the decrease in MSME income which has caused many businesses to have to go out of business, as for ways to overcome these problems by keeping up with the times and changing the sales system from initially offline to online. One way is to use social media as a means of promotion and attracting consumers to make purchases. One of the social media used is Tiktok, Tiktok is a social media platform from China which is currently also creating online shopping features for its users. This study aims to determine the effect of Social Media Marketing, Influencer Reputation, and Discounted Prices on Brand Trust which encourages consumers to make impulsive buying decisions. This research was conducted using a survey method with a Goggle Form questionnaire given to users of the Tiktok Shop Platform. Methods of data collection using purposive sampling. In this study tested using 100 samples obtained from the questionnaire. The data is processed using the PLS (Partial Least Square) analysis technique through the SmartPLS V.4 software. The results of this research data processing indicate that Social Media Marketing, Influencer Reputation, and Discount Price have a positive influence on Brand Trust. In addition, this study also shows that Brand Trust has a positive influence on Impulsive buying decisions.

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