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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 6, Tahun 2023" : 22 Documents clear
ANALISIS PERKEMBANGAN BISNIS SKINCARE DENGAN MENGGUNAKAN LIVE STREAMING TIKTOK SEBAGAI MEDIA PROMOSI (Studi Pada Brand Skincare Lokal Alldays) Salsabila, Febrinanda; Fitria, Shoimatul
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The development of new technology and innovation in business practices causes competition for each company to become increasingly fierce. Alldays is a creative economy business operating in the beauty industry. This research aims to analyze and develop a conceptual model regarding marketing strategies using TikTok live streaming as a promotional medium to improve the performance of the Alldays beauty business as measured by the level of existence and income. In conducting this research, data was collected from the source that was the research object, namely Alldays. This research uses a qualitative research method with a case study approach. The type of case study used is Case Study Research because research is carried out on specific objects in real-life contexts contained in Alldays, which are temporary and specific. This research involves direct contact with the research object, namely Alldays, which means it is specific. The research results show that promotional activities using TikTok live streaming positively impact Alldays, especially in terms of brand awareness and e-trust. In line with this, promotional content via TikTok live streaming positively and significantly impacts purchase decisions. The marketing strategy using TikTok live streaming has positively and significantly impacted Alldays' business performance, especially in increasing existence and revenue. The continued increase in followers on social media and financial report records proves this. This research is expected to help develop the Alldays company marketing strategy and can become valuable literature for scientists.
THE EFFECT OF PHYSICAL WORK ENVIRONMENT TO EMPLOYEES’ PERFORMANCE DURING WORK FROM HOME PROGRAM Muhardi, Aristianto; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT. As a result of the deadly Corona virus pandemic at the end of 2019, many companies have had to comply with government decisions regarding the implementation of the Work from Home (WFH) program for businesses around the world to suppress the spread of COVID-19. This decision has an impact on companies and employees in the city of Semarang who must make the transition to working from home by teleworking. With the high index of technological development in Indonesia showing a drastic increase from the previous year regarding the use of internet and technology create a supportive conditions for the implementation of the work from home program for employees in the city of Semarang, The theory of stimulus-response is used in this study to investigate the influence of employee’s physical work environment conditions during the transition to changes in the work from home program to employees performance. Data obtained from 150 respondents in Semarang City were analyzed using a structural equation model (SEM) using the partial least squares (PLS) method in the SmartPLS application. Open questions were also used in this research as additional information to show the background conditions of the work environment experienced by respondents during the work-from-home program. The results from the report's findings show that workspace design or layout, ambiance conditions, and work equipment all have a positive and significant impact on employee performance. Consequently, in this research, all hypotheses were accepted. The management implications of this study are intended to provide suggestions for increasing employees work performance during the work from home program by making regulatory schemes and recommendations regarding things that employees must do regarding the workspace design or layout, implementing disciplinary reports, and considering the background of prospective employees with the space availability and workspace comfort that employees have at home during the recruiting program.

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