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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 38 Documents
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Search results for , issue "Volume 4, Nomor 1, Tahun 2015" : 38 Documents clear
ANALISIS PENGARUH HARGA, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH DALAM PERILAKU BRAND SWITCHING PADA MINUMAN BERSODA COCA-COLA KE BIG COLA Firdaus, Muhammad Irfan; Rahardjo, Mudji
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Brand switching is one of the most appealing objects to be studied. Companies need to know what motivate consumer to switch and using competitor’s product. This paper will specifically use carbonated beverage market in Indonesia as the object of study. The purpose of this study is to test the strength of the price, the variety-seeking and the word of mouth in regards to brand switching on carbonated beverage productnamely Coca-Cola and Big Cola brand. Independent variables used in this research consisted of price (X1), the need for variation (X2) and word of mouth (X3), while the dependent variable is brand switching (Y).The sample consisted of 100 respondents in Semarang City, which was taken using purposive sampling technique. The analysing tool is SPSS 21.0 which used to complete validity test, reliability test, the classic assumption test, multiple linear regression analysis, hypothesis testing via F test and t test, and analysis of the coefficient of determination (R²). Based from the analysis, the regression equation is: Y = 0,314X1 + 0,226 X2 + 0,228 X3Price showed achieved the highest regression coefficient and it can be concluded that this variable is the most influencing factor in brand switching for carbonated beverage product. The second most important factor is the word of mouth, which later followed by need for variation. The coefficient of determination (adjusted R2) is 0.557, or 55.7 percent. This means the model is good enough. All three independent variables in this study can explain 55.7 percent of the variable Brand Switching. While the remaining 44.3 percent is explained by other variables outside of the three variables used in this study.
ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA TOKO SENI KERAJINAN MAS & PERAK SULAIMAN INTAN PERMATA DI SEMARANG) Hidayati, Nur; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the impact of service quality, perceived price, quality products and Word of Mouth on purchasing decisions in Toko seni kerajinan Mas & perak sulaiman intan Permata at SemarangThe population used is the customers who've purchased the product in Toko Seni Kerajinan Mas & Perak Sulaiman Intan Permata. The amount of sample that is used as much as 100. Then the data were analyzed using multiple regression analysis. This analysis includes the Validity, Reliability Test, Regression Analysis, Classical Assumption Test, Hypothesis Testing through F test and t test, and analysis of the coefficient of determination (R²).Based on the research results, obtained by regression equation: Y =  0,187 X1 + 0,284 X2 +0,234 X3 + 0,320 X4 . All Hypothesistested using t test showed that the variable quality of service,perception of price, quality products and word of mouth is found to significantly affect dependentvariable (purchase decision).  Then through the F test can be seen that the independent variablefeasible to test the dependent variable (purchase decision). Result from Adjusted R Square of 0.648 or 64,8%  indicates that  purchase decision variable can be explained by the variable quality of service, perception of price, quality products and Word of Mouth on purchasing decisions, while the remaining 35.2% is explained by other variables out side the four variables used in the study .
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA REVO FIT FI (Studi pada Astra Motor Ngaliyan Jl. Prof. Ddr. Hamka Blok 1 No. 122, Semarang) Dinata, Alayka Hardandy; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to test the effect of product quality, price perception and promotions on the purchasing decision on Astra Motor Ngaliyan. Drop in sales experienced by the Astra Motor Ngaliyan background problem in this research.In this research using a method of collecting data with a questionnaire with the number of samples 75 respondents, the sample accidental use sampling techniques and methods of analysis of data used in this research is linear regression worship of idols.The result of this research shows that all the independent variable that is a product quality,price perception and promotion has links positive in line against the dependent variable for which is purchasing  decisions.  The testing  of hypotheses  using test t show that the three independent variable for which researched proved to be significantly affect the decision purchase. Then through the f can be known that in the three joint of a variable that affected decision purchase.  Figures adjusted r square worth 0,528 show that the independent variable can explain 52,8% decision the purchase of the remaining 47,2% by other variables out of one variable are used in this research
ANALISIS PENGARUH KEUNGGULAN PRODUK DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN TERHADAP MINAT MEREFERENSIKAN (Studi Pada Pelanggan Listrik Pra Bayar PT. PLN (Persero) APJ Semarang) 2008-2012 Sari, Ratna Puspita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

PT. PLN (Persero) is a service company in the field of employment-listrikan in Indonesia.  The  company  is a state-owned  entities  (SOEs),  which  served  to provide and distribute electrical energy to the community that contains a social mission with optimum service. The services company, has sought to improve the performance (performance) company optimally and efficiently, by increasing the ability  to  memahamui  changes  in  market  structure  and  is  able  to  choose  an effective marketing strategy through product excellence. This is done so that the PLN can give satisfaction to customers, so the reference interest could be better.The  purpose  of  this  research  is  to  analyze  the  influence  of  product excellence  and quality  of service  to customer  satisfaction  PLN  (Persero)  APJ Semarang, to analyze the effect of customer satisfaction on the reference interest PLN (Persero) APJ Semarang. The population in this study is the customer PT. PLN  (Persero)  APJ  Semarang,  with  a  total  sample  of  100  respondents.  The sampling technique was accidental sampling. The data used are primary data and secondary data questionnaire  with literature. The analysis tool used is multiple regression.The results of this study are: quality service and significant positive effect on  customer  satisfaction.  Product  excellence  and significant  positive  effect  on customer satisfaction. Customer satisfaction positive and significant effect on the interest reference.
ANALISIS PENGARUH DESAIN PRODUK DAN PROMOSI TERHADAP KEMANTAPAN KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK (Studi pada Customer Distro Jolly Roger Semarang) Rachman, Bayu Januar; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated sales decrease distributions Jolly Roger. The sales decline shows a decrease in consumer purchasing decisions on product distributions Jolly Roger that can be formulated in this study that how consumers make purchasing decisions of products Jolly Roger in the middle of the phenomenon of increasingly fierce competition based on product design, promotion, brand image. The purpose of this study was to analyze the influence of product design and promotion of the brand image and analyze the influence of product design, promotion, and brand image to the stability of the product purchase decisions Jolly Roger.The sample in this study amounted to 100 respondents. Isntrumen questionnaire used as data collectors. Testing the validity and reliability of the above indicators and the concept of the variable indicates the validity and reliability that qualify as instruments. Multiple linear regression analysis is used to determine the influence of these variables on product design and promotion of the brand image and influence product design, promotion, and brand image to the stability of the purchasing decision.The test results by using multiple regression test showed that the design of the product proved significant positive effect on brand image, promotion proved significant positive effect on brand image, product design proved significant positive effect on the stability of the purchase decision, promotion proved significant positive effect on the stability of the purchase decision, and brand image proved significant positive effect on the stability of the purchase decision.
PENGARUH BUDAYA ORGANISASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN HOTEL PLAZA SEMARANG Saputra, Dhany Bagus; Djastuti, Indi
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The service industry is a rapidly growing industry in Semarang. One of which is hospitality services, hospitality businesses spur competition in every party of hotel management to always try to find a breakthrough solution so that the business continues to grow and manage human resources appropriately. This study aims to describe how the variables influence the organizational culture and motivation on employee performance in Hotel Plaza Semarang as well as to determine which variables are the dominant influence of the two variables of organizational culture and motivation on employee performance in Hotel Plaza Semarang. The data in this study were collected through a questionnaire distributed to 50 employees at the Hotel Plaza Semarang. The data collected by using questionnaires which the sampling technique issimple random sampling. Analytical method used in this research is multiple linear regression analysis, using SPSS program. These results indicate that the organizational culture in a positive and significant effect on employee performance and motivation in a positive and significant effect on employee performance. Organizational culture and the motivation variable regression coefficient is positive (+) indicates a unidirectional relationship. Empirical finding indicated that to increase employee performance in Hotel Plaza Semarang, the management should pay more attention to organizational culture factors and motivation factors, because those factors proved influence on employee performance.
FAKTOR-FAKTOR YANG MEMPENGARUHI EFISIENSI BANK DI INDONESIA PERIODE TAHUN 2008-2012 Perwitaningtyas, Gloria Anindya; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the influence of factors Size, Type of Bank, Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non Performing Loan (NPL), and Listed Bank on the dependent variable is the level of banking efficiency as measured by the method of non-parametric Data Envelopment Analysis (DEA) in the period 2008-2012. The data used in this study was obtained from the Directory of Financial Statements of Bank Indonesia Banking in the period 2008-2012 were published. After passing through the stage purposive sample, then the sample is appropriate to use as much as 49 banks that includes 4 state-owned banks, 23 national private banks, 13 mixture banks and 9 foreign banks. Input variables used for the calculation of the DEA method in this study include personnel costs, interest costs, other operating costs, and profit before tax. The output variables used in this study include the placement of funds between banks, securities and loans. The results showed that the variables Size, Type Bank, CAR, and Listed Bank has a significant influence on the efficiency but variable of the LDR and the NPL does not affect the efficiency of the bank. Variable Size and Type bank  has positive and significant impact on the efficiency of banks. While the CAR and Listed Bank has a negative and significant on efficiency. Of the six variables, Size variable has the greatest influence on the efficiency of banks, so the banks (management bank) are expected to pay more attention to the level of total assets to increase the efficiency of the bank.
Intrinsic Motivation Preference on Volunteer In Indonesia International Work Camp Ramadhan, Muhammad Bira; Darmastuti, Darmastuti
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Intrinsic motivation has several factors (instrument) contained on it.There are 4 factors on intrinsic motivation which is owned by the volunteers were examined in this study, the factors are advancement, recognition, achievement and responsibility. Sample in this study were volunteers who carry out voluntary activities in Indonesia International Work Camp (IIWC) were totaled 72.            Rank Spearman Correlation Test, Non-Parametric Mann Whitney Test, and Kruskall Wallis Testare used in this research.            The results showed that the preference factors intrinsic motivation of volunteers in the organization Indonesia International Work Camp from the first to the fourth rank is: Factor Responsibility, Achievement Factor, Advancement and Recognition Factor. There is a negative correlation from the four factors of intrinsic motivation are not significantly different between the working period. There are differences in preferences between the serving time of less than 3 years and more than 3 years on the choice of intrinsic motivation factors. Volunteer with serving time of less than 3 years is selecting factors of achievement as a major factor possessed intrinsic motivation on his involvement with organized and from volunteer work period of more than 3years of selecting the responsibility of achievement as a major factor intrinsic motivation owned on his involvement in the organization. Based on the level of participation, it is showed that there is a significant difference in the factor of self-development potential, achievement, and responsibility. Volunteer with the level of active, participation prefers advancement as a potential factor intrinsic motivation factors as the most motivating, while the participation rate which is less active prefer achievement factors intrinsic motivation factors are the most motivating, and at the level of active participation prefers less responsibility factor motivating factor most intrinsically motivating.
ANALISIS PENGARUH SBI, INDEKS OBLIGASI PEMERINTAH, NILAI KURS, HARGA CPO DAN INFLASI TERHADAP KONTRAK FUTURES KOMODITI OLEIN DI BURSA BERJANGKA JAKARTA PERIODE 2011-2013 Pramasha, Alvin Rayinda; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Futures exchange is a place or container that is used to do the transaction buy / sell futures in the form of commodities and precious metals to make an investment. One of the investments contained in the Jakarta Futures Exchange is a commodity futures contract olein. Futures contract is an agreement to buy or sell an asset at a certain period of time in the future with certainty the price agreed in advance. Investors will consider investing in two things: the price of the futures contract and the risk of a futures contract itself. investors are rational thinking will always obtain investment and perform various analyzes to reduce uncertainty in the investment or reduce risk. This study aims to analyze the factors affecting particular commodity futures contract olein listed on the Jakarta Futures Exchange during 2011-2013. The variables studied were the interest rate of SBI, Government Bond Index, Value Exchange, CPO prices, and inflation. This study was performed using multiple linear regression analysis, the data collection tool used was an observational study and literature study with time series data and the data used in the commodity futures contract futures contract futures olein is a 1 month no research. The results of the regression analysis show that is Value Exchange, crude palm oil price and a significant positive effect on commodity futures contracts olein. SBI interest rates, and inflation are significantly and negatively related to commodity futures contracts olein. While the Government Bond index variable and not significant positive effect on commodity futures contracts olein.
PENGARUH STRES KERJA, KEPUASAN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERAWAT (Studi pada RS Panti Wilasa Citarum Semarang) Difayoga, Rama; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

For improve boarding costs sunset employees, organizations and charged for  hobby consider factors - factors that can influence such as job stress , job satisfaction and work environment. In this case the organization's hospital and or and institutions engaged in service Medical Service then immersed boarding costs and optimal employee both can improve boarding costs hospital sets the hearts achieve its vision and mission.This study aimed to analyze the effect of job stress, job satisfaction, and work environment on the performance of nurses. This study was conducted at Hospital Nursing Wilasa Citarum Semarang. The number of samples specified by 67 respondents using simple random sampling method and measurement questionnaire with Likert scale . Data analysis method used is multiple linear regression analysis using SPSS program as aid.Against the hypothesis testing results, showing that the negative effect of work stress variables sunset Nurses Against boarding costs. Job satisfaction has positive effect Against the immersed Nurse boarding costs. Against a positive work environment influence the setting Nurse boarding costs. The coefficient of determination total sum of 50.3 % indicates that the ability of independent variables ( job stress, job satisfaction, and work environment ) hearts explain the dependent variable ( boarding costs sunset Nurse ) very limited. From the findings of Multiple Linear Regression Analysis that influence job satisfaction Hobby big boarding costs sunset Against Nurses.

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