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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 61 Documents
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Search results for , issue "Volume 4, Nomor 2, Tahun 2015" : 61 Documents clear
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Grand Panorama Resto Semarang) Mega Saputro, Rihasto; Kamal, Mustofa
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was conducted as a decline in sales at Grand Panorama Resto Semarang for several month, so we have to know what factors that influence the purchase decision. This study aims to determine the effect of quality of product, price, quality of service and location on purchase decision on Grand Panorama Resto Semarang and which ones have the most impactThe research data was collected from 100 consumers Grand Panorama Resto Semarang. Samplingin this study using accidental sampling technique. The analysis used in this study is multiple regression analysis . Before multiple regression analysis also do validity and reliability testing and classical assumption testing. And after that also do the hypothesis testing and coefficient of determination. The data have met, test the validity of realibility ,and the assumption of the classical tillable so as to produce the regression equation is as follows : Y = 0,431 X1 + 0,079 X2 + 0,274 X3 + 0,255 X4Regression analysis showed variable of quality of product, price, quality of service, and location have a positive influence to the purchase decision. The most influential variable was a quality of product 0,431  followed by quality of service 0,274, location 0,255, and price 0,079. The analysis result using t test showed that quality of product ,quality of service , and location individually have a significant influence  on purchasing decisions except price not influence on purchasing decision.  The equation model had F value of 104,152 with a significance level of  0,000. The analysis result using coeffficient of determination was discovering about 80,6% variable of purchasing decision can be summarized by the variant of variable quality of product, price, quality of service, and location, whilst 19,4% summarized by other variable which unexplained in this research.
PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN (Studi Pada PT. Primatexco Indonesia, Batang) Aditya, M. Riksa; Rahardja, Edy
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this researched is to know what is effect da workplace training on employee productivity by using a quantitative approach. The subject in the study were employees of PT. Primatexco Indonesia, Batang with a total of 76 persons in the unit weaving using random sampling methods. Method used to collect data in  the  research  is questionnaire. Technique  used  in  the  research  to  get  the conclusion  is  a multiple linear  regression technique using SPSS.Analysis of data using multiple linear regression analysis technique, it shown that Y = X1 + 0.361 X2 0370. It intrepret clear that training and work environment positive effect on employee productivity. Due to the significant value of the training and the work environment is less than 0.05 so, that can be concluded that there is a significant positive effect on employee productivity at PT. Primatexco Indonesia, Rod. The results of the coefficient of determination of 34.3% indicates that the ability of the independent variable (training and work environment) in explaining the dependent variable (employee productivity) while the remaining 65.7% is influenced by other variables.
ANALISIS PENGARUH INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (Studi Pada Karyawan Perusahaan Air Minum Kabupaten Jepara) Mera Diviani, Gracetiara; Djastuti, Indi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Incentives as a means of motivation that encourages employees to work with optimal performance, which is intended as an extra income outside of salaries or wages that have been determined. This study entitled "Analysis of incentives influence on job satisfaction and employee performance". Incentives can explain the employee's performance significantly by using job satisfaction as a mediating variable. The purpose of this study was to determine and analyze whether incentives can affect employee performance and job satisfaction of employees at the office taps Kabupanten Jepara. The population of this research are 100 people and this research  use of unrestricted random sampling technique or the total sampling, ie a total of 100 people as a whole is taken as the sample population. Reality on the ground finally set only 93 respondents, resulting in a decrease of 7%, and the implications of the decline in the percentage of the sample size is still considered to meet the principle representitas research, because below 30 percent.This study used multiple linear regression analysis. This studi test how incentives and job satisfaction variable take effect on the dependent variable it is employee performance.The results showed that there is a positive and significant effect of incentives on employee performance can be explained by the model, which is 70.7%, there is a positive and significant direct effect on job satisfaction and employee performance can be explained in our model by 63.1%, and incentives sigifikan positive effect on job satisfaction and employee can be explained by the model at 49.7%.
PENGARUH CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP MINAT UNTUK BERPINDAH MEREK (BRAND SWITCHING) DENGAN PERCEIVED VALUE SEBAGAI MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah) Riani, Devi; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition in business area which more competitive provides opportunities for consumers to be more flexible for choosing products that are needed or wanted. It does provoke a phenomenon that is increasing and variance of products offered by the company, it’s cause consumers are vulnerable to do brand switching. Because of that, companies need to know how to retain existing customers not to move to the competitor brand. One of the way is to create value (perceived value).The purpose of this study is to analyze the effect of celebrity endorser and word of mouth to perceived value, the effect of perceived value to brand switching, and the effect of celebrity endorser to brand switching. This study is conducted to consumers who have taken certain cosmetics and move to Wardah. The samples in this study were 135 respondents. The method of data collected through questionnaires. The sampling method in this study is a non-probability sampling with purposive sampling technique. This study uses analytical techniques of Structural Equation Model, which is estimated by AMOS 21.0.The Result show that the celebrity endorser has a positive and significant effect on perceived value, word of mouth has a positive and significant effect on perceived value, perceived value has a positive and significant effect on brand switching, but celebrity endorser does not significantly effect on brand switching.
ANALISIS PENGARUH KEPEMIMPINAN DAN KEADILAN DISTRIBUTIF TERHADAP KEPUASAN KERJA (Studi kasus Pada Karyawan PT. Energi Mega Persada Tbk, Jakarta) Rahmani, Ghaniyyu; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research aims to examine and analyze the influence of leadership anddistributive justice toward job satisfaction of employee in PT. Energi Mega Persada Tbk, Jakarta. Data collected through distribution of questionnaires and it is implemented to 139 employees of PT. Energi Mega Persada Tbk, Jakarta.Analysis of data in this research using the help of SPSS version 20. Asampling technique uses a survey method and data test technique is used within the research includes validity test by factor analysis, reliability test with cronbach. Classic assumption test and double linear regression analysis, to verify and to prove the research hypothesis.Analysis result demonstrates that leadership have a positive influence toward job satisfaction. Distributive justice have a positive influence toward job satisfaction and leadership have a positive influence toward distributive justice.
ANTESEDEN MINAT LOYALITAS Karina Putri, Noventia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the higher rate of growth of SMEs among the students especially in culinary field. The purpose of this study is to analyze the effect of price perception, the attractiveness of the product, and responsiveness of employees on customer satisfaction and the implications for loyalty interest of Takoyaki 48.The population in this research is the consumers of Takoyaki 48 Semarang. The sample is taken from 130 respondents. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to customer loyalty, that was price perception. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage customer loyalty.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY (Studi Pada Stove Syndicate Semarang) Maulitasari Raharjo, Keisha; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to explain the impact of service quality and product quality to customer loyalty through customer satisfaction and customer value to customer loyalty at Stove Syndicate Semarang.               This study uses a type of sampling in the form of non-probability sampling due to the complete population data is unknown, while the sampling method used in this research is purposive sampling , the sampling technique with particular consideration. The collection of data obtained from 150 customers Stove Syndicate Semarang by questionnaire consisting of closed questions with Likert scale 5. Data analysis techniques and interpretation are used to analyze the data according to the model developed in this study is a SEM (Structural Equation Modeling), which operated via AMOS ver 21.0.            The results showed that customer satisfaction may mediate the relationship between quality of service and quality of product to customer loyalty shown by the positive and significant influence between variables in this study , as well as customer value on customer loyalty which also showed a positive influence and significant.
PENGARUH PERSEPSI TENTANG HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP VOLUME PENJUALAN PAKET WISATA KARIMUNJAWA DI BIRO TOUR DAN TRAVEL KARIMUNJAWA BEACH ADVENTURE Sulthon Darmawan, Tommy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was triggered by increasment competition in the field of tourism, especially the tour and travel agencies to karimunjawa characterized by the emergence of many Bureau of tour and travel agencies in recent years. Tour and Travel Karimunjawa Beach Adventure decreased sales volume in the last two years, 2012 and 2013.The research was conducted at the Bureau of Tour and Travel Karimunjawa Beach Adventure. This study aimed to determine the effect of three variables: price (X1), promotion (X2), and quality of service (X3) of sales volume (Y). In this research, data was collected by tools such as questionnaires given to 100 respondents, which aims to determine the respondent’s responses to each variable. The analysis includes the validity test, reliability, classical assumption test (normality test, multicolinearity test, heteroskedaktisitas test), multiple linear regression analysis and goodness of fit test (F-test, t test, the coefficient of determination)From the result of regression analysis can be know that variables of  price, promotion, and quality of service are all have positive effect on the volume of sales in the Bureau of Tour and Travel Karimunjawa Beach Adventure in which price is the most influential variable to sales volume, followed by promotion and quality of service, three variables The effect of 64.3% of the sales volume, while the remaining 35.7% is influenced by other variables.
PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Haerani, Yeni; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Pantene is a famous brand shampoo of   PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising and Brand Share. Pantene as a market leader need to be careful because it can lower the buying interest Pantene shampoo.This study aims to determine the effect of the effectiveness of advertising on brand image as well as its impact on buying interest Pantene shampoo. This study uses five variables: the celebrity endorser, the appeal of advertising, advertising effectiveness, brand image and purchase interest. Research hypothesis testing using the data of 200 respondents.The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.Research shows that in order to increase interest in buying Pantene shampoo can through 4 process. However, the most influential of the increased interest in buying shampoo Pantene is the appeal of advertising that influence the effectiveness of advertising as a determinant of success in increasing buying interest.
KEPUASAN PELANGGAN DAN MINAT WORD OF MOUTH PENGGUNA MICE HOTEL DI SEMARANG Winda Pinasti, Krisnhoe; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is to investigate factors influencing customer satisfaction of Patra Jasa Semarang Convention Hotel MICE’s users. This satisfaction is likely to increase word of mouth intention. Sample size of this study was 150 respondents. By employing purposive sampling method, the questionaires were distributed to Patra Jasa Semarang Convention Hotel MICE’s users from November 2014 until December 2014. The data then were analyzed by using a multiple regression test. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to word of mouth intention, that was quality of food and baverages variable. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage word of mouth intention.

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