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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 61 Documents
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Search results for , issue "Volume 4, Nomor 2, Tahun 2015" : 61 Documents clear
ANALISIS PENGARUH KUALITAS PRODUK, KESADARAN MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA MOBILIO DI KOTA SEMARANG Erdiana, Nila; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was motivated by competition and business threats that occur in the automotiveindustry in particular on products Honda Mobilio. The decline in the value of the index in Table Honda car sales indicate there is a problem in product purchasing decisions Honda Mobilio. This study aims to analyze and examine the elements that comprise the purchase decision of the product quality, brand awareness, and the price of the product purchase decisions Honda Mobilio.Research data retrieval is done through questionnaires to 100 respondents Honda Mobilio car users in the city of Semarang is obtained using the technique accidental sampling and purposive sampling. Then the analysis of data obtained both qualitatively and quantitatively. Qualitative analysis is the interpretation of the data obtained in the field and analysis of open answers given by the respondents, whereas quantitative analysis include: validity, reliability, classic assumption test, multiple linear regression, hypothesis testing via t test and F test, and coefficient of determination(R2).Data - data that has met the validity, reliability, and classical assumption, processed with SPSS (Statistical Package for Social Science) for Windows 15, resulting in a regression equation as follows:          Y = 0,240 X1 + 0,589 X2 + 0,376 X3Where hypothesis testing using t test showed that the three independent variables, namely  the  quality  of  the  product  (X1), brand  awareness  (X2),  and  the  price  (X3) significant positive effect on the purchase decision (Y).
ANALISIS PENGARUH LIFESTYLE, KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP CUSTOMER VALUE UNTUK MENINGKATKAN MINAT BELI KONSUMEN PADA APARTEMEN DI SEMARANG (Studi Pada Mg.Suites Apartemen, Star Apartemen dan The Parama Graha Apartemen di Kota Semarang ) Aria Dewi, Astarina; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem in this research is still a lot of people of semarang and outside of semarang choose to buy a house than with the apartment .This research aims to test the power of lifestyle quality of services and perceived value to customer value to improve consumer purchasing interest in an apartment in semarang (study in the mg.suites apartment , apartment star and parama graha apartment). This study using three independent variable is lifestyle , the quality of services and perceived value , variable interest then buy the consumer as an independent variable variable variable customer value as of intervening.A method of this research technique using probability sample that is random sampling and clusters of sampling to sample as many as 121 of respondents in the middle class and over who had bought an apartment in semarang .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel.The results show significant  and positive effect lifestyle to customer value, significant and positive effect service quality to customer value, significant and positive effect perceived value to customer value, and then significant and positive effect customer value to purchase intention.
ANALISIS PENGARUH HARGA, PERSEPSI KUALITAS, KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRO (Studi Pada Mahasiswa S1 Universitas Diponegoro) Sasky Fitriani, Rafika; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In  the  development  of  business  recently  has  created  a window  of  a  high  diversity  of competition with the brand that were offering the same category. Competition affect the decline in brand value and the level of the sales of Teh Botol Sosro.This study aims to to analyze the influence of the price , perception of the quality of , brand awareness and brand association with the resolution of the purchase , case studies the students University Diponegoro an undergraduate degree .The price is considered as a cost attached to get the benefits  .Perception  of  the quality  of  is  an  assessment  of  the quality  of  a  brand  .Brand awareness is the memory and knowledge of a brand .Association is the brand brand konsummen with the memory .Accidental the sampling method used for the sample collection .Data collected from 100 respondents were using the criteria for consideration namely must have once made the purchase of Teh Botol Sosro products .A method of analysis using SPSS 20.0 version of the program .With the results of the analysis shows that the price , perception of quality , brand awareness and brand influential association positive and significant purchase of the decision .With the biggest impact  namely the perception  of the  quality and the influence of the smallest  namely brand association
SIKAP MASYARAKAT MUSLIM TERHADAP PRODUK MAKANAN NON-HALAL DI KOTA SEMARANG Kirana Windisukma, Dewi; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of Halal awareness (intrinsic and extrinsic) on attitude and its implication on repurchase intention. The attitude variable in this study is treated as an intevening factor beetween halal awareness and repurchase intention.This study used non probability sampling method by distributing quesionaire to 120 moslem J.Co consumers who ever purchase at least once J.Co product. The result were analyzed by using multiple regression analysis with SPSS program.The result indicates that halal awareness of both intrinsic and extrinsic have negative and significant effects on attitude in-0,270and-0,251. While the variable attitude toward repurchase intention show positive and significant impact in 0,174.The variable attitude absolutly functionate as mediator beetween halal awareness and repurchase intention.
KEPUTUSAN LINDUNG NILAI DAN FAKTOR - FAKTOR YANG MEMPENGARUHI (Studi Empiris Pada Bank Konvensional yang Terdaftar di BEI Periode 2009 - 2013) Adam Damanik, Hepdityo Rizki; Muharam, Harjum
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Hedging is an alternative of risk management that aims to protect the assets of company from losses caused by the risk. Hedging using derivative instrument are commonly used by company. This study’s purpose is to analyze the influence of independent variables which include Debt to Equity Ratio, Growth Opportunity, Dividend Policy, Size, Liquidity, and Institutional Ownership on Hedging Decision. This study uses secondary data derived from the annual financial statements of 25 banking firms listed on Indonesian Stock Exchange the period 2009 to 2013. Data analysis using logistic regression test, by logistic regression analysis can be seen how the variables affect the probability of the company to hedge using derivative instruments. The results of this study found that Debt to Equity Ratio, Size, and Institutional Ownership have significant effect on Hedging Decision, whereas for the other variables did not influence Hedging Decision.
ANALISIS VARIABEL – VARIABEL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN KOPI LUWAK DI KOTA SEMARANG Novel, Belgis; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research are to check the effect of the product quality, price competitiveness, and distribution effect on consumer's decision to buy Kopi Luwak in Semarang. The  deflation of Kopi Luwak's selling rate in Semarang is taken as the background of this research. This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is convenience sampling and data analysis used in this research is multiple linear regression method. The result of this research shows that all the independent variables which are product quality, price competitiveness, and distribution have a positive relation and significant to the dependant variable in which is consumer's decision to buy the product. On the independent variable, distribution variable took the major influence to the dependant variable to consumer's decision to buy the product, this is shown on the coefficient point at 0,520. The result is because of respondents are always find it easy to get Kopi Luwak's product and the product is always available in the market.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK PELANGI KEMASAN 600ML DI SEMARANG Murty, Dea; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Consumer purchase decision is a decision regarding the preference for brands that exist in the set of choices. If consumers have a choice between making a purchase and do not make a purchase  or  option  to  use  the  time,  then  the  consumer  is  in  a  position  to  take  a  decision. Conversely, if the consumer does not have   alternatives to choose and actually forced to make certain purchases or take a particular action, then the only state with no other options this is not a decision. Many factors can influence purchasing decisions, including price, product quality and brand image. Purpose of this study was to analyze the affect of price, product quality and brand image on purchasing decisions. Object of this study is the bottled water packaging brand Pelangi600ml for sale from year 2011 to 2013 continued to decline. This research purpose is to analyze effect of price, product quality and brand image on purchase decision water brand in Semarang bottled water packaging brand Pelangi 600ml. The population in this study is that consumers who buy bottled water brand in Semarang bottled water packaging brand Pelangi 600ml. The sample in this study was 100 consumers. The sampling technique in this study conducted by purposive sampling technique. data type is primary. Methods of data collection using the questionnaire. The analysis technique used is multiple regression. The results of the analysis using SPSS showed that : Price positive and significant impact on purchasing decisions. Quality products positive and significant impact on purchasing decisions. Brand image positive and significant impact on purchasing decisions
ANTESEDEN MINAT BERKUNJUNG ULANG (Studi pada Cagar Budaya Bedung Lawang Sewu Semarang) Sopyan, Sopyan; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by a lot of visitor complaints after visiting to Cagar Budaya Lawang Sewu in form of critics and suggestions. It indicates there are unsatisfactory  feelings after  their  visit to Cagar  Budaya  Lawang  Sewu  that could  be because of less attractive and decreasing services quality from the management. This research is aiming to analyze the effect of destination attraction and services quality toward visitor’s satisfaction and intent to revisit.zThis research using descriptive and quantitative for data analyze. The samples for this research are 385 visitors that visited Cagar Budaya Gedung Lawang Sewu. Data was collected using  questionnaires  which tested  the validity and  reliability. The data  was analyzed using multiple regression. The result of descriptive analysis shown that tourism attraction, services quality, visitor’s satisfaction, and intention to revisit Cagar Budaya Lawang Sewu classified as moderate. Statistical tests shown visitor’s satisfaction variable is  affecting  positively  toward  intention  to  revisit  variable  (hypothesis  1  is  accepted), tourism attraction variable is affecting positively toward visitor’s satisfaction (hypothesis 2 is accepted),   services quality variable is affecting positively toward visitor’s satisfaction (hypothesis 3 is accepted), tourism attraction is affecting positively toward intention to revisit (hypothesis 4 is accepted), Variabel daya tarik berpengaruh positif terhadap minat berkunjung  ulang  (hipotesis  4  diterima),  and  services  quality  variable  is  affecting positively toward intention to revisit (hypothesis 5 is accepted).
ANALISIS PENGARUH STRUKTUR PASAR DAN RASIO KEUANGAN TERHADAP PROFITABILITAS BANK UMUM KONVENSIONAL DI INDONESIA TAHUN 2009-2013 Indra Aurum, M. Rizki; Sampurno, R. Djoko
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to examine the effect of variable market share  and the level of concentration (concentration rate) as a proxy of market structure and bank financial ratios such as Net Interest Margin (NIM), Capital Adequacy Ratio (CAR), the Loan to Deposit Ratio (LDR ), and Operating Expenses Operating Income (BOPO) on the profitability of commercial banks.This study uses data obtained from the annual financial statements published by the bank in the Condensed Financial Statements Financial Services Authority. The population in this study are120 commercial banks listed on the FSA between 2009 and 2013. The samples used with judgment sampling as many as 20 commercial banks with the largest amount of assets. Data analysis methods used in this research is panel data regression with Fixed Effect Method (FEM). Hypothesis test using t-test to test the effect of individual variables, as well as the F-test to test the effect of variables simultaneously with a significance level of 5%. The results showed that the structure of the banking industry in Indonesia in 2009-2013 led to the traditional hypothesis, which profitability affected by market concentration. Market share has positive effect and not significant on profitability. NIM and CAR have positive effect and significant positive effect on profitability, while LDR and BOPO have negative effect and significant on profitability.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI DIVIDEND PAYOUT RATIO PADA PERUSAHAAN MANUFAKTUR YANG LISTED DI BEI TAHUN 2008 – 2012 Gama Primadasa, Dwi; Muharam, Harjum
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to determine the impact of Return On Equity, Debt to Equity Ratio, Current Ratio, Firm Size, and Growth on Dividend Payout Ratio on manufacturing companies listed in Indonesia Stock Exchange since period 2008 - 2012. This study used secondary data with entire population of manufacturing companies listed in the Indonesia Stock Exchange (BEI) in 2008 - 2012. The method used to determine the sample using purposive sampling and the data obtained on the basis of publication financial report from www.idx.co.id. The analytical method used is multiple linear regression, regression testing prior to first tested the classical assumptions.Based on the statistical F indicates that the model is fit because has significance value less than 5% of alpha value (α). Meanwhile, based on statistical t test showed that the Return on Equity is positive and significant impact on Dividend Payout Ratio. On the other side, Debt to Equity Ratio, Current Ratio and Firm  Size are positive but has no  significant impact due to over Alpha value.  And the last one, Growth has negative and significant impact on Dividend Payout Ratio.Results of the analysis show that predictive ability to the five independent variables (ROE, DER,  CR,  Firm Size,  Growth)  is  19.9% and  it  shown  by  adjusted  R²  value,  the  rest  80.1% influenced by other variables outside the model.

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