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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 39 Documents
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Search results for , issue "Volume 5, Nomor 1, Tahun 2016" : 39 Documents clear
ANALISIS PENGARUH PERSON-ORGANIZATION FIT TERHADAP KINERJA KARYAWAN: KOMITMEN ORGANISASIONAL DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PT TELKOM WITEL PEKALONGAN) Maria, Helena Stefani; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study  is motivated  by the  performance level of  employees at  PT Telkom Witel Pekalongan which has not optimal. Based on reseacrh gaps indicated  issues raised by person-organization fit, organizational commitment, and organizational citizenship behaviour to support the process of employee performance. This study aimed to analyze the influence of person-organization fit on organizational commitment, the influence of person-organization fit on organizational citizenship behavior, the influence of person-organization fit on employee performance, the influence of organizational commitment on employee performance, and the influence of organizational citizenship behavior on employee performance. This study uses path analysis model with two intervening variables:  organizational commitment and organizational citizenship behavior. The sample which is used in this study were 92 employees. The questionnaires were distributed by simple random sampling method and data were analyzed by using linear regression method.The results showed that the influence of person-organization fit on employee performance with organizational commitment and organizational citizenship behavior as the intervening variables amounted to 92.57% while 7.43% is explained by other factors beyond the variables used in this study. The regression results indicate that the person-organization fit influence positively and significantly on organizational commitment, organizational citizenship behavior and employee performance, and then organizational commitment and organizational citizenship behavior is also influence  positively and significantly on employee performance.
ANALISIS PENGARUH DAYA TARIK DESAIN PRODUK, DAYA TARIK PROMOSI, DAN PERSEPSI KUALITAS TERHADAP CITRA MEREK SERTA DAMPAKNYA TERHADAP MINAT PEMBELIAN KONSUMEN (Studi pada Calon Konsumen Honda Beat Pop di Dealer Nusantara Sakti Purwokerto) Meiliani, Nita; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the attractiveness of product design, attractiveness of promotion, and perceived quality on brand image and its influence on  purchase intention from Honda Beat Pop motorcycle. The variables used in this study are attractiveness of design product, attractiveness of promotion, and perceived quality as an independent variable, then the brand image as an intervening variable and purchase intention as the dependent variable.            This research method using a technique of sampling purposive with sample as many as 150 prospecting customer of Honda who visit to Dealer Honda Nusantara Sakti Purwokerto. Analysis method in this study used quantitive and qualitative analysis use Structural Equation Model (SEM) of the AMOS 20.0. The data is primary and uses a questionnaire with open and closed questions.             The result of this research prove 3 hypothesis accepted and 3 hypothesis rejected. The 3 hypothesis accepted are show attractiveness of promotion positively affect to brand image, perceived quality positively affect to brand image, and perceived quality positively affect to purchase intention and 3 hypothesis rejected is show attractiveness of design product not significant but positively affected to brand image, attractiveness of design product not significant but positively affected to purchase intention, and brand image not significant but positively affected to purchase intention.
ANALISIS PENGARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN UNTUK MENCIPTAKAN LOYALITAS KONSUMEN (Studi Kasus pada Konsumen Salwa House Kafe di Tembalang) Rofa, Milzam Haidi; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the Service Quality and Store Atmosphere on Consumer Satisfaction and its influence on Consumer Loyalty from consumer of Salwa House cafe. The variables used in this study is Service Quality and Store Atmosphere as an independent variable, then the Consumer Satisfaction as an intervening variable and Consumer Loyalty as the dependent variable.The samples in this study is consumers of Salwa House cafe with some 104 people by using Non-Probability Sampling techniques. In this study developed a theoretical model to propose three hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 21.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 66,232; probability = 0,062; RMSEA = 0,056; CMIN/DF = 1,325; GFI = 0,913; TLI = 0,980; CFI = 0,985; NFI = 0,941; and a marginal criteria which is AGFI = 0,864.With the result of goodness of fit criteria that it can be said this model is feasible to be used. The result of sem analysis showed that the variable of Service Quality and Store Atmosphere had positive influences on Consumer Satisfaction with an equation KK=0.405KL + 0.472SA + z1. And Consumer Satisfaction had positive influences on Consumer Loyalty with an equation LK = 0.847KK + z2. And than the results of hypothesis testing showed that the Customer Loyalty can be improved by increasing Service Quality and Store Atmosphere affect the Customer Satisfaction as a determinant of success increase Customer Loyalty.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada PT Nasmoco Majapahit Semarang) Nugraheni, Dyana Putri; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this study is to analyze the effect of brand image, perceived price, and product attribute on purchase intention and its influence on customer's purchase decision of Toyota Avanza car at PT Toyota Avanza Nasmoco Majapahit Semarang. The variables used in this study are brand image, perceived price, and product attribute as the independent variables, purchase intention as the intervening variable, and purchase decision as the dependent variable.This sample in this study was 132 respondents of PT Nasmoco Majapahit Semarang’s customers who ever used and purchased Toyota Avanza car. The data collecting method used is accidental sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose seven hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0.Based on research of data processing SEM for full model has met the criteria of goodness of fit as follows: the value of chi-square = 168,835; probability = 0,062; RMSEA = 0,038; chi-square/df = 1,189; GFI = 0,887; AGFI = 0,848; CFI = 0,993; and TLI = 0,992. Within the result, it could be said that this model is feasible to be used. The result of this study showed that the purchase decision could be improved by increasing product attribute that affects the customer’s purchase intention as a determinant of success increase purchase decision.
ANALISIS PENGARUH JOB INSECURITY, KEPUASAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP KEINGINAN BERPINDAH KARYAWAN (Studi pada Karyawan Outsourcing PT. POS Indonesia Cabang Kudus) Alifian, Ima; Rahardjo, Mudji
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of the job insecurity, job satisfaction, and commitment organization on intention to quit. This study used cencus method with 37 respondents as employee of outsourcing in the PT POS Indonesia (Persero) Branch Kudus.Technique test of the data used in this study include validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2) using SPSS application. The results showed that the content of the job insecurity have a positive and significant impact on intention to quit, while the job satisfaction and commitment organization have a negative and significant impact on intention to quit. Through the F test showed that the variable independents have simultaneous effect on intention to quit with significant result. Figures adjusted R square of 0,541 indicates that 54,1 percent the variations of intention to quit can be explained by variable used in the regression equation. While the rest of 45,9 percent is explained by another variables not included in this study.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA RUMAH KECANTIKAN SIFRA DI PATI Resti, Devi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Marketing is growing rapidly and understand consumer behavior become one of the success strategies in marketing the product. Produce a product that consumers want will streamline marketing activities, through understanding consumer behavior will be obtained information on how consumers develop a number of alternatives in the interest of using the services again. This information will be the focus of marketing activities for product design, pricing, promotion mix, distribution to the service system in accordance with the consumer through  the behavior shown. The aim in this study was to analyze the influence of the perception of price and quality of service to customer satisfaction and to analyze the influence of the perception of price, service quality and customer satisfaction on buying interest again. The population in this study is the beauty of the service users home Sifra in Pati, with a total sample of 75 respondents. The sampling technique is acidental Sampling. The type of data used are primary data with questionnaires and secondary data with literature. The analytical tool used is the path analisys. Results from this study are: the perception of price and service quality effect on customer satisfaction, perception of price, quality of service and customer satisfaction influence on buying interest again. Customer satisfaction is an intervening variable between perceptions influence the price and quality of service to re buying interest.
ANALISIS PENGARUH LANGSUNG KUALITAS PELAYANAN, PERSEPSI NILAI PELANGGAN TERHADAP WORD OF MOUTH SERTA PENGARUH TIDAK LANGSUNG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Pada RS Marzuki Mahdi Bogor) Perdana, M. Rizky Putra; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of service quality and perceived value of the Word of Mouth by using customer satisfaction as a mediator variable (intervening) case study on service users of Marzuki Mahdi Hospital in Bogor. Service quality is a process that subjectively experienced by the customer, where the activities of production and consumption take place at the same time. Perceived value is the monetary value which is thought and is also a set of economic benefits, functional and psychological expected by the customer on a particular market offer. Customer satisfaction as the overall attitude towards the goods or services after the goods are consumed. Word of Mouth is a process of communication in the form of good recommendations provision either individually or in groups to a product or service that aims to provide information personally.Non-probability sampling is used for sample taking. Data were collected from 100 respondents which were selected using criteria of judgment that should have used the services of Marzuki Mahdi Hospital Bogor. Analysis method used a Likelihood Maximum Test with version 20.0 AMOS program.The result showed that the service quality and perceived value influence positively on Word of Mouth using customer satisfaction either as a mediator or not. While the service quality has the most impact on customer satisfaction followed by customer satisfaction on word of mouth, and perceived value on customer satisfaction.
ANALISIS FAKTOR – FAKTOR MOTIVASI DAN LATAR BELAKANG KELUARGA YANG BERPENGARUH TERHADAP NIAT KEWIRAUSAHAAN (Studi pada mahasiswa S1 Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Anugrahi, Ausabelina; Rahardjo, Mudji
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the students motivation and the motivation factor to influence on entrepreneurial intention. The data of this research were collected through a questionnaire distributed to 77 students of the Faculty of Economics and Business. Mechanical testing of the data used in this research include the instrument test (validity, and reliability test, classical assumption test, multiple linear regression analysist, t test, F test, and coefficient of determination test using SPSS application. The result of this research shows that self efficacy and background of parents influence positively and significantly to the entrepreneurial intention. Meanwhile risk tolerance influence positively but not significantly to the entrepreneurial intention. Value of determination coefficient is 0,340 which means entrepreneurial intention is affected by risk tolerance, self efficacy and background of parents amounted to 34 %
MODEL ANTESEDEN EMPIRIS YANG MEMPENGARUHI ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) Pangemanan, Enjang Hening; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine empirical antecedent model that influence Organizational Citizenship Behaviour (OCB) appereance of employees in hospital. Whereas antecedent variabels of OCB are Perceived Organizational Support, Leader-Member Exchange, and Impression Management. While the mediation variable is Felt Obligation. Objects of this study are nurses as employee, and room heads as supervisor in General Centre Hospital Dr.Kariadi Semarang. Sample  taken by random sampling technique to 120 respondents. This study were analyzed using Partial Least Square method in Warp PLS 4.0 software. An empirical antecedent model of OCB were accepted. Perceived Organizational Support (POS) variable and Leader-Member Exchange(LMX) variable  were proved positively significant influencing both toward OCB through mediation variable, Felt Obligation (FO), and  positively significant influencing independent variable, OCB. Thus variable Impression Management (IM) only well influencing  directly towards OCB, and not positively influence toward FO as mediation variable.
STRATEGI PENINGKATAN KUALITAS PELAYANAN JASA DENGAN MENGGUNAKAN METODE IPA (IMPORTANCE-PERFORMANCE ANALYSIS) PADA AHASS 01108 ANUGRAH JAYA SEMARANG Kusumo, Pranedo Adhi; Sofyan, Syuhada
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of the research is based on the failure of AHASS 01108 Anugrah Jaya Semarang to achieve targets of consumer satisfaction criteria. The objective of research is to inquire the quality of service in AHASS 01108 Anugrah Jaya in order to formulate strategies to advance the service quality. Variables used in the research are five dimensions of parasuraman quality which are tangible, reliability, responsiveness, assurance, and empathy.The population sample of the research is all of the costumers of AHASS 01108 Anugrah Jaya met during the research period. Samples in the research hence 100 respondents which were the costumers of AHASS 01108 Anugrah Jaya.Based on the calculation of appropriateness level of five dimensions of quality service, which are : tangible, empathy, reliability, responsiveness, assurance, empathy, we gained the average result of 93,33%. On the Cartesian coordinates, based on the farthest distance from the priority line, shows that Tangible 3 (waiting room facilities, etc.) becomes the main priority to be developed further in order to gain better performance of the workshop.

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