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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 54 Documents
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Search results for , issue "Volume 5, Nomor 4, Tahun 2016" : 54 Documents clear
ANALISIS PENGARUH SPONSORSHIP, PENGALAMAN KONSUMEN, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen ekspatriat penerbangan domestik Garuda Indonesia) Vitadiani, Ratna; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence Integrated Marketing Communication (IMC) consisting of Sponsorship, Customer Experience and Sales Promotion on Purchase Intention with Brand Awareness as a intervening variable (Studies on global consumers of Garuda Indonesia). Sponsorship is a gift of financial support or other forms of finance to the recipient that the recipient remains smooth or strong. Garuda Indonesia suffered downgrades The World's Top 10 Airlines for 3 years in a row. Besides market share for Asian market decreased by -8.78% compared to 2014. Therefore, based on phenomenon that has been described previously, this study aims to analyze the influence of Sponsorship, Customer Experience, and Sales Promotion of the Purchase Intention using Brand awareness as an intervening variable in the study of consumer expatriates Garuda Indonesia.            The results showed that the sponsorship positive effect on brand awareness, but the negative effect on purchase intention. Customer experience negatively affect brand awareness, but the positive effect on purchase intention. Influence sales promotion positively to brand awareness and purchase intention. Brand awareness as well as a positive effect on purchase intention.
ANALISIS PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASIONAL, DAN STRES KERJA TERHADAP INTENTION TO QUIT (Studi Pada Karyawan PT Bank Jateng) Putradiarta, Alfian Arya; Rahardja, Edy
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Turnover is one of the serious problems that often occur in a company. There are still many companies that have problems regarding the high level turnover that one of them is PT Bank Jateng. This study aims to examine and analyze the effects of job satisfaction, organizational commitment, and job stress on intention to quit in PT Bank Jateng.Data collection methods which used in this study was a questionnaire with sample of 80 PT Bank jateng employees using stratified sampling method. This study used mutliple linear regression analysis.The result of this study showed that the variables of job satisfaction and organizational commitment had significant and positively effect on intention to quit while job stress affect the intention to quit significant and negatively. These variables influence amounted  to  43,9%  of  the  intention  to  quit.  The  remaining  56,1%  is  influenced  by variables outside of this study.
ANALISIS PENGARUH INFLASI, BI RATE, KURS RUPIAH/US$, DAN HARGA EMAS DUNIA TERHADAP INDEKS HARGA SAHAM SEKTOR KEUANGAN PADA BURSA EFEK INDONESIA PERIODE 2010-2014 Puspitarani, Shinta; Sampurno, R. Djoko
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of inflation rate, BI Rate, Rp/US$ exchange rate, and world gold price to finance sector stock price index in Indonesia Stock Exchange during January 2010 until December 2014. The sample used in this study are secondary data consist of monthly closing price of finance sector stock price index. This study used multiple linear regression analysis using SPSS 20 application. Hypothesis test used using t-test to test the effect of independent variable to dependent variable individually. F-test will be used to test the effect of dependent variable simultaneously in 5% significant level. The results of this study indicate that only exchange rate that have negative and significant effect to finance sector stock price index. While, inflation rate, BI Rate, and world gold price has no significant effect to finance sector stock price index.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONDISI FINANCIAL DISTRESS BANK PERKREDITAN RAKYAT Effendi, Satrio Arga; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aimed to analyze the factors affecting the financial distress of rural banks in West Sumatera. By using the technique of multiple linear regression analysis, and  the  latest  prediction  model  of  financial  distress  "Hebb  Z-Score",  this  research focuses on analyzing the influence of Current Ratio (CR), Total Liabilities to Total Assets (TLTA), Net Profit Margin (NPM), Non Performing Loan (NPL), and Capital Adequacy Ratio (CAR) on the financial distress of Rural Banks in West Sumatera during the period 2013-2015.The sampling method used in this research is purposive sampling with criteria of banks listed on the Financial Services Authority, and has published the annual report for the period 2013-2015. This research obtained 87 rural banks as samples. Source of research data obtained from published financial statements of each bank listed in the directory Financial Services Authority (FSA).The results of this study indicate that TLTA and NPL ratio had a negative effect on the Z-Score, which it means that the NPL and TLTA   had a positive effect on the probability of financial distress banks. The higher the liabilities owned by bank and number of bad debts, the higher risk of a bank run into financial distress. NPM ratio has a positive influence on the value of the Z-Score, which it means that the NPM negatively affect probabilitias financial distress. The higher the value of NPM, the banks are increasingly safe and avoid the risk of distress. In addition it was found that the ratio of CR and CAR have no effect on financial distress.

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