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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 34 Documents
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Search results for , issue "Volume 7, Nomor 2, Tahun 2018" : 34 Documents clear
ANALISIS PENGARUH BETA TERHADAP RETURN SAHAM MENGGUNAKAN UNCONDITIONAL APPROACH DAN CONDITIONAL APPROACH (Studi Kasus pada Perusahaan yang Tergabung di Jakarta Islamic Index Periode Tahun 2013-2016) Puji Astuti, Aisyah Intan; Wahyudi, Sugeng
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The relationship between beta and return has  always been a  controversy invarious studies. Many studies proves that the Capital Asset Pricing Model (CAPM) model is able to describe the variation of returns caused by beta. But several studies deny that beta can not be used as a basis for estimating return. This study aims to analyze the relationship between beta and return as a validity test of Capital Asset Pricing Model (CAPM) theory using the Unconditional and Conditional approach.The  population  in  this  study  are  all  companies  listed  on  Indonesian  Stock Exchage which are included on Jakarta Islamic Index in period 2013-2016 and took 8 companies as a research sample . The secondary data of this research is obtained from Yahoo Finance and official website of Bank Indonesia. The analytical method used in this research is simple linear regression model with SPSS 24 program.The result of this research explains that beta has a significant positive effect to stock   returns   using   unconditional   approach   while   another   approach,   conditional approach, explains that beta has a significant positive effect to stock returns during market risk premium positive (up market) and an insignificant positive effect during market risk premium negative (down market)
ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK SEPATU BATA DI KOTA SEMARANG Rosady, Ria Safitri; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

PT Sepatu Bata Tbk has decreased sales which can affect the brand image of company. Brand image is one of the factors that form the brand equity and can give a description of consumer perceptions of a brand. Every company is required to conduct marketing activities whose main purpose is to influence consumer perception on brand, build brand image in the mind of consumer so that later will have an impact on sales increase, and can maximize market share in accordance with company expectation.The purpose of this study to analyze product quality and promotion on brand image and the impact on purchase decision. The population of the study was all consumers who had ever done purchase transaction on bata shoes product, where respondents are Semarang  people.  The  samples  in  this  study  were  130  respondents.  The  method  of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the product quality has a positive and significant effect on brand image, promotion has a positive and significant effect on brand image, brand image has a positive and  significant effect on purchase decision, product quality has  not a positive impact on purchase decision, and promotion has a positive and significant effect on purchase decisio.
MANAJEMEN MODAL KERJA DAN PROFITABILITAS PERUSAHAAN PADA SIKLUS BISNIS YANG BERBEDA (Studi kasus perusahaan yang tercatat dalam Bursa Efek Indonesia periode 2007-2010) Dewi, Febrina Eka; Muharam, Harjum
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The recent economic downturn of 2008–2009 has brought renewed focus on working capital policies in Indonesia. The crimping consumer demand in economic downturn rapidly exhausts the working capital of businesses. Economic policy aimed at boosting cash flows of firms, either directly or indirectly, can be of enormous benefit in alleviating pressure on working capital. The purpose of this research is to analyze the relationship between working capital management and profitability in different business cycle. The population of this research is all of the firms listed on Indonesia Stock Exchange in period of 2007-2010. The samples were selected by purposive sampling method and do outlier to remain 39 companies. Method used in this research is Ordinary Least Square (OLS) with SPSS 23.0 as the analysis instrument. The result of this research shows cash conversion cycle and inventory conversion period have a negative and significant effect. But receivable collection period and payable deferral period have insignificant effect on the firm's profitability. During crisis period, only cash conversion cycle indicate a negative and significant relation with firm profitability. During economic boom, receivable collection period has a negative and significant relation to profitability. Inventory conversion period has a positive and significant relation during economic boom.
ANALISIS PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada PT. Cen Kurir Indonesia, Jakarta) Bagaskara, Bagus Ikhsan; Rahardja, Edy
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of work motivation, work discipline and job satisfaction on the employee performance of PT. Cen Kurir Indonesia, Jakarta. Fluctuating phenomenon of employee performance level at PT. Cen Kurir Indonesia, Jakarta indicates that employee performance has not been maximized. This study uses three independent variables of work motivation, work discipline and job satisfaction.Data collection methods used in this study is the spread of questionnaires using non- proportional stratified sampling method, the sample used in this study are employees of PT. Cen Kurir Indonesia, Jakarta as many as 73 respondents. This research uses data analysis methods such as validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test, F test and hypothesis test.The results of this study indicate that the variables of work motivation, work discipline and job  satisfaction  positively  affect  the  performance  of  employees  of  PT.  Cen  Kurir  Indonesia, Jakarta. These variables have an effect of 56.1% on employee performance. The rest of 43.9% influenced by other variables outside of this study.
ANALISIS PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN OPERATOR SELULER TELKOMSEL DI KOTA SEMARANG Purnomo, Singgih; Indriani, Farida
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to find the infulence of brand image and corporate branding on brand equity and its impact on customer loyalty. Furthermore, it aims to find out the role of brand equity in mediating on customer loyalty.This research was conducted on Telkomsel operator customers in Semarang City have been using Telkomsel for minimum one year and had used other celluler operators. Sampling method  in  this  research  is  non-probability  sampling  with  purposive  sampling  technique.  The number   of   samples   collected   as   many   as   100  respondents   through  the   distribution  of questionnaires. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression tests, f-test, determination test, hypothesis test (t statistic test), and Sobel test.The  results  showed  that  the  variables  of  brand  image  and  corporate  branding  in  a significantly and positively impact on brand equity. Variable corporate branding has a significant and positive impact on customer loyalty. But the brand image variable has no effect on customer loyalty. Meanwhile brand equity as an intervening variable has a positive and significant impact on customer loyalty.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL (STUDI KASUS PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2012 – 2016) Guna, Michael Adi; Sampurno, R. Djoko
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Capital Structure or in English called debt to equity ratio is one financial ratio that compares the total debt to capital. Capital Structure has a usefulness that is to be a management reference of a company in making decisions about working capital to be used by companies, that the capital itself was funded by external / debt and capital funded by internal company. This research was conducted on companies engaged in food and beverage. This study also looks deeper about the relationship between capital structure with profitability, asset structure, firm size, sales growth and current ratio.The method used is multiple regression analysis with classical assumption test as statistical requirement. The data used in this study consisted of annual data from the related  company financial statements in the period 2012-2016. The sample is divided according to the purpose of research is on 14 food and beverage companies.The results showed that simultaneously the character of profitability, asset structure, current ratio, firm size and sales growth influenced the performance of capital structure by 43.3%. In partial test of capital structure. Profitablility, company size, asset structure and sales growth have positive and insignificant effect on capital structure performance. While the current ratio has a positive and significant effect on the performance of capital structure.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Produk Stuck Original Pratama, Dian Wahyu; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the interview with 5 people who know Stuck Original there are some problems that affect the decline in sales. logos, models, materials, and prices are some of the things that affect the sales decline. So this research use independent variabel of brand image, product quality, and price. Intervening variabel is consumer trust and dependent variabel is purchasing decision.This study aims to analyze how the influence of brand image, product quality, and price to purchase decisions through consumer trust in the Stuck Original products.Sampling method used in this research is non-probability with purposive sampling technique The samples collected were 150 respondents who had bought the original stuck product at least once. The method of analysis used is SEM includes test of normality, outliers, reliability test, and goodness of fit.The results showed that the brand image, product quality, price, and consumer confidence significant to the purchase decision. consumer trust has the most significant affect on purchasing decisions with a loading factor of 0.79. brand image and product quality has the same loading factor value in affect consumer trust is 0.35. and last price has loading factor value in affect consumer trust is 0,31.
ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Pada Pengguna XL Semarang) Primandesera, Andika; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Technology has been growing fast over the years, especially on communication, such as mobile phone. The number of mobile phone users in Indonesia increased more than the number of its population. This indicates, people are using more than one mobile phone. However, XL as one of the oldest phone services operator has a decreased on their users based on their annual report. Also, there are some complaints from their users. Therefore, XL needs to increase repurchase intention of their users. This study aims to analyze repurchase intention level of XL through service quality, perceived price and trust with perceived value as an intervening variable.Population of this study is all of XL’s users at Semarang. The sample used for this research must be at least 17 years of age. This study conducted on 140 respondents by using non-probability purposive sampling technique.  This study conducted 5 variables, 16 indicators and 4 hypotheses.The analysis technique used for this research are factor analysis with SPSS and structural equation models with AMOS program. The results of this study show that service quality has positive and significant correlation on perceived value. Perceived price has positive and significant correlation on perceived value. Trust has positive influence and significant correlation on perceived value and perceived value has positive and significant correlation on purchase intention. Also, this study shows that service quality is the most influential variable on repurchase intention through perceived value.
ANALISIS PENGARUH PEMASARAN PENGALAMAN DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN, DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN DU CAFE DI SEMARANG Kartika, Riris Dwi; Yoestini, Yoestini
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Du Cafe has decreased sales which can affect the customer loyalty of cafe. Every cafe or restaurant is required to have a different concept so it must have experiential marketing and perceived value, whose main purpose is to influence consumer satisfaction. Building customer satisfaction that will affect on consumer loyalty, so that later will have an impact on sales increase, and can maximize market share in accordance with company expectation.The purpose of this study to analyze experiential marketing and perceived value on customer satisfaction and the impact on customer loyalty. The population of the study was all consumers who had ever done purchase transaction on Du Cafe product at least more than once, where respondents are Semarang people. The samples in this study were 125 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the experiential marketing has positively and significantly significant   effected   customer   satisfaction,   perceived   value   has   positively   and significantly significant effected customer satisfaction, customer satisfaction has positively and significantly effected customer loyalty, experiential marketing has not significantly effected customer loyalty, and perceived value has positively and significantly significant effected customer loyalty.
PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM Apsyari, Firdha; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the tight competition of Online Travel Agent business in Indonesia. It impact the brand performance of an Online Travel Agent Tiket.com in the last two years and causes a decrease of 1,6%. This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com.The data obtained are taken from 100 respondents who are users of Online Travel Agent Tiket.com and are taken by using purposive sampling. The analysis method used in this study is quantitative method including validity and reliability test, classic assumption test, multiple regression analysis, T test, F test, and coefficient determination using SPSS analysis tool.The result of this study shows that brand awareness, brand image, and brand loyalty have such possitive and significant effect to brand attitude. While brand attitude have such possitive and significant effect to the consumer purchase decision.

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