Journal of Digital Economy and Management Practices
International Journal of Management and Digital Busines (IJMDB) is Open Access journal that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. Scope This open accessed Journal publishes original research and review papers. This journal en Banking and Financial Institution Behavioral Economics Development Economics Environmental Economics International Economics Accounting Bussiness and Entrepreneurship Human Resources Management Monetary Econom Public Finance Political Economy Bussiness Management Urban and Rural Economics Published papers are the results of research, reflection, and actual critical studies with respect to the themes of integrating management and digital business : Information overload Econtent Management Web Publishing Data Management Information Management Information Search and Retrieval Management Web Information Retrieval Knowledge Management Digital Rights Management Digital Information Archiving Digital Information Literacy Intranet, Extranet and Portal Management Information clustering Digital Libraries Reference Linking Information Extraction Virtual information world Information Visualization and visual exploration of knowledge domain Mathematical models, computing methods Digitalisation in product design/manufacturing/measuring Product service systems, decision-making systems CAD/CAE/CAM/PLM, etc, digital hardware, e-technologies Service/manufacturing-oriented digital enterprises, integration Enterprise networks/dynamics/clusters, extended/virtual organisations As such, the journal showcases the latest thinking, practice and developments in digital asset management, including: Distribution, protection and monetization of digital assets Valuing digital assets Metadata, taxonomy and search Digital content workflows Digital rights management DAM and social media Maximizing the value of DAM system functionality The DAM vendor landscape Selecting the right DAM system Measuring ROI on DAM investments New technologies and what they offer Storage and archive solutions Operational efficiencies Content and data architectures Video and video on demand Essential reading for group heads, departmental heads, managing directors, directors, SVPs, EVPs, VPs and senior managers of: Digital asset management Digital media Marketing operations Content management Digital rights management Media operations Digital libraries Archiving Creative services Taxonomy Marketing and brand management Photography services IT and technology architecture Website management; as well as C-Suite executives Service providers, consultants and analysts DRM legal advisors
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<![CDATA[Analysis of the Six Sigma DMAIC Method to Reduce Product Defects in Reverse Engineering Components at PT PLN Pusharlis ]]>
<![CDATA[Bagus Sanjaya Putra]]>;
<![CDATA[Ratih Hendayani]]>
<![CDATA[ Journal of Digital Economy and Management Practices Vol. 2 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia ]]>
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DOI: 10.54099/jdemp.v2i2.574
<![CDATA[Purpose – This study is motivated by the recurring occurrence of product defects in the reverse engineering process of power plant components at PT PLN Pusharlis, both during the production stage and after the components are installed and operated (after-sales). Such defects have the potential to affect component reliability and the operational performance of national power plants. Therefore, this research aims to analyze the level of product defects and the process capability of reverse engineering components at PT PLN Pusharlis, as well as to formulate systematic and data-driven quality improvement efforts. Methodology/approach – The research employs a mixed-methods approach by integrating quantitative and qualitative methods. Quantitative data are obtained from Non-Conformance Report (NCR) records and after-sales defect data for the period 2021–2024, which are analyzed to calculate CTQ, DPMO, and sigma levels. Qualitative data are collected through process mapping using SIPOC, cause-and-effect analysis with Fishbone 6M, and semi-structured interviews with relevant personnel involved in the production process. All stages of analysis are structured according to the DMAIC framework and are conducted up to the formulation of quality improvement recommendations Findings – It was found out that the application of the Six Sigma method with the DMAIC approach has proven effective in identifying, analyzing, and formulating solutions to product defect problems at PT PLN Pusharlis. Novelty - conducting a systematic evaluation of the reverse-engineering production process at PT PLN PUSHARLIS, with a specific focus on identifying dominant defect types, analyzing their root causes, and assessing the capability and stability of the production process]]>
<![CDATA[Brand Experience and Customer Retention By Soft Drink Firms: A Study Of Coca Cola And 7up Bottling Companies In South Eastern Nigeria ]]>
<![CDATA[Ikechukwu Eze]]>
<![CDATA[ Journal of Digital Economy and Management Practices Vol. 2 No. 2 (2026) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi Dan Bisnis Indonesia ]]>
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DOI: 10.54099/jdemp.v2i2.580
<![CDATA[The research examined the relationship between brand experience and customer retention with Coca Cola and 7up Bottling Companies as case study and South Eastern Nigeria as the study area. The study specifically investigated how affective and behavioural experience as dimensions of brand experience relate with customer satisfaction, trust, and loyalty which are key ingredients that enhance the ability of organizations to retain their customers. It was empirical survey research design rooted in mixed research philosophy. The population and sample size were estimated 300 respondents shared equally to the five states that constitute South Eastern Nigeria. Individual respondents from the states were randomly selected through convenience sampling technique. Questionnaire was the data collection instrument and the collected data analyzed with Analysis of Variance (ANOVA). The result showed that all the variables under investigation – affective and behavioural experience have direct, positive and significant relationship with customer satisfaction, trust, and loyalty that are core variables on which Coca Cola and 7up Bottling Companies depend on not only to attract customers but also to retain them for future business. Based on the findings, the research concluded that brand experience is a strong marketing variable with great influence on customers buying behaviour. Standing on the conclusion, Coca Cola and 7up Bottling Companies and other soft drink producing companies in Nigeria were adviced to devote serious attention to research and development in order to enhance customers brand experience for their products as a strategy not only to attract them but also to retain them for future business. Key Words: Affective experience, behavioural experience, brand experience, customer retention, loyalty, satisfaction, trust.]]>
