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Tiani Wahyu Utami
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Sekretariat Jurnal Statistika Universitas Muhammadiyah Semarang Program Studi Statistika FMIPA Universitas Muhammadiyah Semarang
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Jurnal Statistika Universitas Muhammadiyah Semarang
Published by Universitas Muhammadiyah Semarang
ISSN : 23383216     EISSN : 25281070     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and Scope a. Statistika Teori, Statistika Komputasi, Statistika terapan b. Matematika Teori dan Aplikasi c. Design of Experiment
Arjuna Subject : Matematika - Pemodelan dan Simulasi
Articles 11 Documents
 1   2 
Search results for , issue "Vol 7, No 2 (2019): Jurnal Statistika" : 11 Documents clear
PENERAPAN ANALISIS KONJOIN UNTUK MENENTUKAN PREFERENSI MASYARAKAT KOTA PADANG TERHADAP PENGGUNAAN JASA OJEK ONLINE TAHUN 2019 Suci Wulandari; Fitri Mudia Sari
Jurnal Statistika Universitas Muhammadiyah Semarang Vol 7, No 2 (2019): Jurnal Statistika Universitas Muhammadiyah Semarang
Publisher : Department Statistics, Faculty Mathematics and Natural Science, UNIMUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.628 KB) | DOI: 10.26714/jsunimus.7.2.2019.%p

Abstract

Transportation services in Indonesia continue to experience developments in the field of technology. This is indicated by the emergence of application-based online transportation. One of the most common types of online transportation is online motorcycle taxi. The number of online motorcycle taxi brands with a variety of products and facilities offered, has caused problems for online motorcycle taxi entrepreneurs.Therefore, a study is needed to find out what are the preferences of consumers in using online motorcycle taxi services. One method that can explain consumer preferences is the conjoined method. The data used is in the form of metric data with rating evaluations on the combination of levels of each attribute. Based on the results of the study, obtained the highest utility value for the price attribute is a special promo price of19.9375, a method of cash payment of 6.8125, friendly driver service at 88.5625, and drivers using uniform at 39.6875. The most preferred combination is a special promo price, cash, friendly, and the driver uses the uniform. While the least preferred combination is the normal price, non-cash, not friendly, and drivers do not use uniforms. Then the most important attribute for the community is the driver service attribute. Keywords: Conjoint Analysis, Online Motorcycle Taxi, Preferences, Rating

Page 2 of 2 | Total Record : 11

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