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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 9 Documents

Search results for , issue "Vol 1, No 2 (2012)" : 9 Documents clear

ANALISIS KEMAMPUAN STOCK SELECTION DAN MARKET TIMING MANAJER INVESTASI PADA REKSADANA SAHAM DI INDONESIA PANJAITAN, MICHAEL VINCENTIUS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study is to analyze equity fund performance in Indonesia. Performance of mutual fund manager is measured by stock selection skill and market timing ability. This research was done to test the ability of investment manager to create portfolio that have outperform return market by stock selection skill and market timing determination. Sample uses in the research are 51 equity funds listing in Bursa Efek Indonesia BAPEPAM-LK during 2009-2012. The results of stock selection showed that the majority of equity of fund manager Indonesia, have an inferior skill in stock selection. Becuse only 2 mutual fund that have positive and significant alpha. Beside the results show that majority of equity fund manager Indonesia, have an inferior skill in determining market timing. Using Treynor-Mazuy model it found that 6 that signifigant and using Henriksson-Merton it found that 9 have significant positive alpha

PENGARUH CUSTOMIZATION, CONTACT INTERACTIVITY, CULTIVATION, COMMUNITY, CHOICE, CONVENIENCE, CHARACTER TERHADAP E-LOYALTY CUSTOMER DI SITUS KASKUS HENDRIAN, DENNY LUKAS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is: to test the influence of customization, contact interactivity, cultivation, community choice, convenience, character of E-Loyalty Customer in Kaskus Site. This research uses primary data to the population of 150 respondents ever shopping at Kaskus Site at least twice. While the data samples that used in this study of 150 respondents aged between 18-50 years and Had done shopping at the site of kaskus at least twice. The hypothesis in this study mentions that the customization, contact interactivity, cultivation, community choice, convenience, character have an influence on the E-Loyalty Customer. The test results by multiple linear regression analysis model that significantly explains the customization, contact interactivity, cultivation, community, choice, convenience, character have a positive influence of E-Loyalty Customer.

PENGARUH SALES PROMOTION DAN PHYSICAL ENVIRONMENT DALAM MEMBANGUN BRAND EQUITY TERHADAP CONSUMER REPURCHASE INTENTIONSGERAI ICY BLUE DI SURABAYA SOETANTO, ARNOLD
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research was to analyze the effect of sales promotion and physical environment from Icy Blue outlets could build the brand equity which resulted an increase in consumer repurchase intentions of Icy Blue outlets in Surabaya. This research used causal research which is for finding and describing the cause-effect relationship and the influence of this researchâ€™s variables to be concluded. This research used primary data which obtained through questionnaires to the respondents. The sample size were 100 respondents and taken with purposive sampling techniques. The data analysis using Structural Equation Modeling (SEM) through LISRELâ€™s program version 8.70 The results of this research indicate that sales promotion offered by Icy Blue outlets afford to increase the brand equity of Icy Blue outlets. And the brand equity that is formed could increase the consumer repurchase intentions of Icy Blue outlets in Surabaya. While the physical environment of Icy Blue outlets was not able to increase the brand equity.

PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA 3SECOND ROYAL PLAZA SURABAYA. Tanujaya, Andrea
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The rise of shopping centers and modern luxury in the city of Surabaya, especially which was built by the private sector raises worries and concern of traditional merchants. In order to get customer loyalty, so the Factory outlets are trying to identify the various points of view of consumers. One of the Factory Outlet that could be an attraction is 3Second Royal Plaza Surabaya. Therefore, the purpose of this study was to determine the influence of Customer Perceived Value on Customer Loyalty with mediation of Customer Satisfaction at 3Second Royal Plaza Surabaya. Design of this study is using survey method of the 150 respondents with the analysis technique used in this study was the Structural Equation Modeling (SEM) with the help of the program LISREL 8.8. Respondents were taken from some consumers who are in Royal Plaza and consumers that had shopped at 3second in Surabaya. The results showed that: (1) there is the influence of Customer Perceived Value to Customer Satisfaction; (2) there is the influence of Customer Perceived Value to Customer Loyalty; (3) there is the influence of Customer Satisfaction to Customer Loyalty; and (4) there is the influence of Customer Perceived Value to Customer Loyalty mediated by Customer Satisfaction.

PENGARUH STORE IMAGE, TRAVEL DISTANCE DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTION KONSUMEN DI RANCH MARKET SURABAYA HAURISSA, ANGELINA IMELDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study was conducted to test empirically the influence of store image, travel distance and customer satisfaction on consumer behavioral intention Ranch Market in Surabaya. The sample used is purposive sampling where respondents were consumers who had shopped Ranch Market as much as at least 2 times in 3 months. The data used in this study are data that show the responses / respondents' assessment that measures consumer behavior and the measurement results expressed in numbers. Methods of data collection in this study is the method of field research conducted in Ranch Market Surabaya. The results of this study show that there is the influence of store image and customer satisfaction on behavioral intention, while the travel distance does not affect the behavioral intention of consumers in the Ranch Market Surabaya.

STRATEGI PROMOSI MIDNITE SALE DALAM UPAYA MENINGKATKAN NIAT KONSUMEN PADA PUSAT PERBELANJAAN CHANDRA, ANITA MEGAWATI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This paper aims to clarify the role of midnite sale to efforts to improve consumer purchase intention. Analyzed using qualitative descriptive technique by citing data from various sources. The analysis shows that the life of a big city at night which is not much different life in the daytime much in use by retailers to make sales is by encouraging consumers make a purchase on the night. One way to do is hold the event on sale or sale at discounted prices in the evening. Therefore, by promoting shopping in the evening especially when the weekend much in demand by consumers. Moreover, when consumers feel they have many benefits especially financial benefits with a variety of spending cuts, causing consumers more interested in shopping. Through midnite sale promotion strategy will encourage consumers to shopping as it provides many pieces. To that end, the presence of midnite sale to increase intentions consumer buying.

PENGARUH FAKTOR-FAKTOR STORE ENVIRONMENT DAN FAKTOR-FAKTOR PRODUCT BRAND TERHADAP IMPULSE BUYING BEHAVIOR DI HYPERMART CIPUTRA WORLD SURABAYA HENDRA HARTANTO, HENDRA HARTANTO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is to know whether store planning and merchandising, and national brand, licensed brand, and private label give significant influence both partially and totally toward impulse buying behavior in Hypermart Ciputra World Surabaya. This research is dealing with the store environment as the important factor in retailing, which consists of store planning and merchandising, and the effects toward impulse buying behavior. This research is also dealing with product brand, which is also an important factor in retail business, which consists of national brand, licensed brand, and private label, and the effects toward impulse buying behavior. The analysis result shows that store planning and merchandising are totally giving significant influence toward impulse buying behavior. The analysis result also shows that national brand, licensed brand, and private label are totally giving significant influence toward impulse buying behavior. Meanwhile partially, merchandising and national brand give significant influence toward impulse buying behavior.

PENYUSUNAN STANDAR OPERASIONAL PROSEDUR PADA OPERASIONAL TOKO DI SUPERMARKET UFO (UNITED FASHION OUTLET) SURABAYA HANDOKO, LIONISIA MERDEKAWATI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail increases rapidly giving an impact in the increasing competition of market share. This result is the company will be required to maintain the position and strength in order to compete in the retail world. The company's activities can not be separated from a variety of transactions for compliance activities of the company providing the goods are sold to meet the needs of the community. In the achievement indicators of a company to full fill the societyâ€™s needs, so that all activities performed by employees goes well we need a rule which becomes the basis of the employeement in doing a job that called Standard Operating Procedure (SOP). The major purpose of the implementation of the SOP is to avoid mistakes in the execution of a work process that can result in shrinkage. PT. Darmo Lestari Sentosa which has familiar name with the UFO (United Fashion Outlet) are factory outlets and supermarkets. In the process of apprenticeship did the observation and analysis on the operational deployment of the store by doing a questionnaire so that we can know how much knowledge of employees about the SOP. From the results of observation and questionnaire, known major causes SOP owned PT. Darmo Lestari Sentosa is the development of SOP is still not well structured and lack of socialization by superiors. From the results of the questionnaire, the company can make efforts to maximize the implementation of the SOP that has been made.

PENGARUH STRES KERJA PADA CYBERLOAFINGÂ Â HERLIANTO, ANINDITA WICAKSONO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The internet has become a necessity for many people as with the internet network can make people to search and find all sorts of information quickly and easily. So in the development of internet can provide positive impact. With the internet benefits. Employees are expected to to support in resolving tugas-tugasn they have. So the employees can follow the development of modern technology. But in practice there are only employees who hussy not to use the internet for his work called cyberloafing. In the sample population of this study was defined population is an employee who works in an office and use the computer facilities and is connected to the internet in work activities. The number of samples is examined as many as 100 samples. Sampling technique using probability sampling. Sampling in this study by way of distributing questionnaires. Analysis techniques using multiple regression analysis. Based on the results of calculations obtained that there is Role Ambiguity, Role Overload has a negative effect on Cyberloafing. Role Conflict has a positive influence on Cyberloafing.

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