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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 9 Documents

Search results for , issue "Vol 1, No 5 (2012)" : 9 Documents clear

PENGARUH KEBIJAKAN DIVIDEN, STRUKTUR KEPEMILIKAN, DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN DALAM PERSPEKTIF TEORI AGENSI DAN TEORI SIGNALING WONGSO, AMANDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aims to see the effect of dividend policy; ownership structures includes managerial and institutional ownership, and debt policy towards value of the firm. This study uses secondary data of 33 indexes LQ 45 companies listed on the Indonesia Stock Exchange during the three-year period 2009-2011 as samples and have met certain criteria. The results shows that the ownership structures both managerial and institutional ownership, and debt policy do not affect the value of the firm. Only dividend policy that positive significantly affects to the value of the firm.

ANALISIS OVERREACTION HYPOTHESIS PADA SEKTOR PERUSAHAAN PROPERTI DAN KEUANGAN YANG GO PUBLIC DI BURSA EFEK INDONESIA YUNITA, ELLYA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The capital market is a place where various commodities capital is traded as long-term instruments, one of which is a share. The most important thing to determine whether the trade would be ensued is the price. In addition, behaviours factor of the players in the capital markets can also encourage the formation of a price. Therefore, this research used the topic of overreaction hypothesis. This research aimed to find out if there is an overreaction phenomenon characterized by the existence of the reversal of the stock price of financial firms and properties in the Indonesia stock exchange in the period 2010-2011. This research used two portfolio which are portfolio winners and portfolio loser. Immensity overreaction measured by using average cumulative abnormal return portfolio, either on portfolio winners and portfolio loser. The technique used were One sample t-test and Paired sample t-test. The results show that there were some differences in the Average Cumulative Abnormal Return in each testing period, but not significantly so that portfolio winner remains the winner and the loser portfolio remains a loser. In general this means that the phenomenon of overreaction on the financial and property companies the period 2010-2011 was not found.

ANALISIS KARAKTERISTIK IDIOSYNCRATIC RISK PADA ABNORMAL RETURN SAHAM BERDASARKAN CAPITAL ASSET PRICING MODEL OCTAVIANUS, DANIEL
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of the investors in the stock transaction is an optimal return. The difference between the rate of expected return by investor on stock returns is abnormal return. In general, all the investment will be at risk. Risk is divided into two systematic risk and unsystematic risk. Systematic risk is the risk that can not be diversified is beta. The purpose of this study was to determine size, trading volume activity, and market to book ratio of the abnormal return. Sampling technique used in this study was purposive sampling and obtained as many as 38 companies. The analysis technique used is multiple regression analysis using eviews program. The results showed that the size and trading volume of activity have a significant positive effect on abnormal return while the variable market to book ratio of the abnormal return no effect.

PERBEDAAN TINGKAT PEMBELIAN SECARA IMPULSIF BERDASARKAN TINGKAT KECENDERUNGAN, KATEGORI PRODUK, DAN PERTIMBANGAN PEMBELIAN DI SURABAYA Chrystanti, Elicia Mevita
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Purpose of this study was to determine the differences in the level of impulse purchase based on level trends, product category, and the purchase consideration in Surabaya. This study uses primary data collected through a survey of 100 respondents using questionnaires. In this study the hypothesis was tested by ANOVA analysis technique is a method to examine the relationship between one dependent variable (metric scale) with one or more independent variables (nonmetric scale with more than two categories). Result of this research found that there were differences in impulse buying tendency score significant overall, women have higher tendency than men, there are significant differences in the levels between men and women likely to buy the categories certain products on impulse, and there are significant differences between men and women based on certain considerations that accompany the purchase, that in consideration of the price, the uniqueness of the products, and store atmosphere.

PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA MANAJEMEN PEMASARAN CV SEKAR SARI FLORIST KAYOON SURABAYA KHARIZA, FILIA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Customer relationship management or commonly known as CRM is one part of the marketing management. CRM really need to be applied by the company in order to maintain good relations with customers, and with the implementation of CRM, the customer is expected to have satisfaction, loyalty and doing repeated buying. CRM will be very effective if done by all parts of the company. The main target of CRM is to improve long-term growth and profitability of the company. In applying and developing CRM strategies, need five steps, namely: customer portfolio analysis, relationships with customers, network development, plan development value, and manage the customer life cycle.

PENGARUH SATISFACTION, PERCEIVED VALUE, DAN TRUST TERHADAP STORE LOYALTY DI CARREFOUR SURABAYA Wijaya, Elisabeth Nancy
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail business in Indonesia now requires companies to have the right strategy in marketing their products. Each retailer always try to give the best results to their customers in order to give satisfaction to the customer. The aim of this research is to find out: (1) the influence of satisfaction on store loyalty, (2) the influence of perceived value on store loyalty, (3) the influence of trust on store loyalty. Technical analysis of research using multiple linear regression analysis. Respondents in the research were from existing customers in Surabaya who have shopped at Carrefour Surabaya. The results showed that: (1) satisfaction influence on store loyalty, (2) perceived value influence on store loyalty, (3) trust influence on store loyalty.

PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE PADA PRODUK PT. SUNLIFE FINANCIAL DI SURABAYA SANJAYA, EDWIN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Research carried out aimed to examine the relationship between Brand Equity and Purchase Intention by mediating Brand Preference at PT. Sunlife Financial in Surabaya. This study uses SEM (Structural Equation Modeling), sampling technique in this study using a non-probability sampling using the method of sample selection based on considerations of judgment sampling with particular reference to the sample in this study, amounting to 100 people based on the characteristics of the sample are people who know insurance services in PT. Sunlife Financial in Surabaya. The results showed that the positive effect on Brand Equity, Brand Preference, Brand Equity influence on Purchase Intention is positive, the effect of Brand Preference to Purchase Intention is positive. Brand Preference positive influence as mediating the relationship between Brand Equity to Purchase Intention in PT. Sunlife Financial in Surabaya. Research conducted that analyzed the relationship of Brand Equity on Brand Preference interest in purchasing through the people who know the insurance service PT. Sunlife Financial in Surabaya.

PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE PADA PRODUK TOP COFFEE DI SURABAYA HANSUDOH, STEVEN AGUSTINUS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to find out the influence of Celebrity Endorsement on Purchase Intention through Perceived Value to the â€œTop Coffeeâ€ product in Surabaya. Population in this research is people who understand advertising top coffee version Iwan Fals and have not buy coffee brand Top Coffee. The technique of the sample used is non probability sampling. Analysis techniques used in this research is Structural Equation Modeling (SEM). The results showed that Celebrity Endorsement influence positively to Perceived Value, Celebrity Endorsement influence positively to Purchase Intention, Perceived Value influence positively to the Purchase Intention, and perceived value mediate influence between Celebrity Endorsement to Purchase Intention. A summary of this research is the Celebrity Endorsement, that the use of celebrities in advertising delivery is capable of influencing the value of the product being advertised and are able to influence consumer buying intentions to the product Top Coffee in Surabaya.

PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA P.T. LIE FUNG SURABAYA CHANDRA, JERRY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

There is a phenomenon that suggests work stress and job satisfaction in PT Lie Fung, Surabaya. Job stress job satisfaction indicated had an influence on employee performance. The purpose of this study was to determine effect of work stress on employee performance in PT Lie Fung, Surabaya and determine the effect of job satisfaction employee performance in PT Lie Fung, Surabaya. The variables of this study included two independent variables, namely job stress (X1) and job satisfaction The dependent variable is the performance (Y). The number of samples of this study was set at 154 samples covering employees of production operations at PT Lie Fung. Data analysis techniques using multiple linear regression. The findings of this study indicate that the stress levels of employees working in the company is low, but still 23% of employees with high job stress. Most employees with high levels of job satisfaction, but also found 23% low job satisfaction, and the same level of performance that is still contained 23% of employees with low performance. Partially work stress had a significant effect on performance in PT Lie Fung and job satisfaction also partially revealed to have a significant influence on the performance of employees in PT Lie Fung.

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