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Kota surabaya,
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INDONESIA
Jurnal Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : 2303162X     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.
Arjuna Subject : -
Articles 13 Documents
 1   2 
Search results for , issue "Vol 2, No 3 (2013)" : 13 Documents clear
Pengaruh Keterlibatan Kerja Terhadap Kinerja Dengan Dimediasi Oleh Komitmen Organisasional Pada Karyawan Pt. Sekar Laut Di Surabaya Wijaya, Sean
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.463 KB) | DOI: 10.33508/jumma.v2i3.409

Abstract

To be able to survive and develop in the competitive environment, a company must be able to keep and increase the performance. There are two variables that relate to the performance: organizational commitment and job involvement. Organizational commitment is stated that has the ability to effect the mediation of job involvement toward performance. The aim of this research is to determine the relationship between job involvement, performance, and organizational commitment within an organization. This research is a descriptive study that describes the relationship between the variables studied to determine the relationship between job involvement, and performance to be mediated by organizational commitment. The subject of this research is PT. Sekar Laut in Surabaya. Variables of this research includes: Independent Variable which is job involvement, Mediation Variable which is organizational commitment, and Dependent Variable which is Job Performance. The total amounts of these samples are 98 samples. The data analysis technique that was used is hierarchical regression. The finding of this research is that job involvement has a significant affect to organizational commitment. Organizational commitment has impacted positively the job performance of PT. Sekar Laut’s employees. Organizational commitment is able to the mediate the effect of job involvement toward job performance. However, job involvement only have partial mediating effect on the relationship between organizational commitment and job performance.
RESPON KONSUMEN RITEL MELALUI FORMAT TOKO POP-UP DALAM MENINGKATKAN PENJUALAN SUNYOTO, ERWIN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.506 KB) | DOI: 10.33508/jumma.v2i3.410

Abstract

Pop-up stores where retail brands occupy temporarily in place of the empty retail space is not something new. Pop-up shops allow visitors to have a unique brand experience, personalized interactions, and may be open in only one location and for a limited time, within a few days to one year. Therefore authors interested in writing more about the response of consumers to the existence in retail stores with pop-up format and its benefits in boosting sales. Pop-up stores must not only targeted to younger audiences, but could instead show a form of experience marketing that appeals to a wide age group of consumers. Consumer confidence about the novelty/unique pop-up store products affect the attitudes and intentions of protection against involvement in the pop-up store experience.
EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE TO PURCHASE INTENTION WITH HP LAPTOP BRAND PRICE DISCOUNTS AS VARIABLES MODERATED IN SURABAYA Mendrofa, Yoseph Baniader
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jumma.v2i3.263

Abstract

The purpose of this study was to determine the effect of Brand Image on Purchase Intention in Surabaya HP brand laptop. The second objective was to determine the influence of Product Knowledge on Purchase Intention HP laptop brand in Surabaya, and the third goal is to find a role in moderating the influence of Price Discount and Brand Image on Purchase Intention Product Knowledge HP laptop brand in Surabaya. The results suggest that brand image has a significant influence on purchase intention HP brand laptop. Product knowledge has a significant influence on purchase intention on the HP brand laptop. Price discount was not able to significantly moderate the effect of product knowledge on purchase intention HP brand laptop. Price discount was shown to negatively moderate the influence of brand image on purchase intention, but not able to moderate the influence of product knowledge on purchase intention. Giving rebates would have a negative effect on brand image. For that, you should have to pay attention to the provision of rebates to consumers dala addressing the psychological linkage between the image of the product caused by the price.

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