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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny" : 12 Documents clear
ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI Dina Oktaviana, Y. Djoko Suseno & Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source used primary dand secondary data. The study population of consumers who purchased a Yamaha motorcycle in Deta Kartasura Dealer. The research sample of 50 people with convenience sampling technique. The technique of collecting data used interviews, observation and questionnaires. Data were analyzed used path analysis. Level of needs has significant effect on brand image. Marketing mix has significant effect on brand image. Level of needs has significant effect on purchase decisions. Marketing mix has significant effect on purchase decisions. Brand image has significant effect on purchae decisions. Level of needs has significant effect on purchase decisions with brand image as a mediating variable. Marketing mix has significant effect on purchase decisions with brand image as a mediating variable.Keywords: level of needs, marketing mix, brand image, purchase decision
ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR Onesta Sukarno Putro, Sumaryanto & Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of secondary. The population in this research is the consumer visitors have enjoyed the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. As for the number of samples used in the study was as much as 100 respondents to attractions waterfalls Parang Ijo and as many as 100 respondents to Jumog waterfall tourist attraction. Methods of data collection were used: questionnaire, documentation. Technique of data analysis used the test of validity, reliability test, test of normality and Independent Sample T-Test results obtained. conclusion: 1) there is a significant difference in terms of consumer satisfaction product quality on attractions waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) there is a significant difference in consumer satisfaction attractions waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency.Keywords: customer satisfaction, product quality, attractions waterfalls
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta) Mellaty Sunny Kusumawati, Untung Sriwidodo & Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to analyze the effect of moderation is Word of Mouth on the influence of the brand image of Sophie Paris purchases at Coed Faculty of Economics University of Slamet Riyadi. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of second. The population in this research is student courses accounting and Management Faculty of Economics University of Surakarta Slamet Riyadi on force 2012-2015 as much as 540 people. As for the number of samples used in the study was as many as 70 students, with sampling techniques used in this research is to Accidental sampling method. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumption of Linear regression analysis, classic Double, t test, F test, the coefficient of determination and the absolute difference test. The research results obtained conclusions: 1) Testing the significance of the influence of brand image against a decision of purchase Sophie Paris acquired p-value of 0,05 then Ho 0.000 < rejected means there is a significant influence on brand image against a decision of purchase Sophie Paris 2) Testing the significance of positive Word of Mouth influence against the purchasing decisions of Sophie Paris acquired p-value of 0,007 < 0,05 then Ho denied means there is a significant influence of positive Word of Mouth against the purchasing decisions of Sophie Paris 3) acquired the absolute difference in the test Results of the p-value of 0,163 > 0,05, thus it can be concluded that the variable is positive Word of Mouth does not moderate the influence of variable brand image against Sophie's purchasing decisions.Keywords: brand image, Word of Mouth positive, purchasing decisions
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Konsumen CS Kopi Tubruk Surakarta) Febri Kumalaningrum, Erni Widajanti & Sutarno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze (1) the effect of service quality on customer loyalty CS Kopi Tubruk Surakarta. (2) the effect of customer satisfaction on consumer loyalty CS Kopi Tubruk Surakarta. (3) the effect of service quality on customer loyalty with customer satisfaction as a moderating variable. The study population was the whole kosumen CS Kopi Tubruk Surakarta with a sample of 115 respondents. Data collection techniques using questionnaires through the stages of testing the validity and reliability. Terms regression using classical assumption test. Data were analyzed using multiple linear regression and test of absolute difference. The conclusion of each hypothesis test results show that (1) Hypothesis 1, which states that "Service Quality significant effect on consumer loyalty CS Kopi Tubruk" unsubstantiated, the t test that generates a probability value 0.023 <0.05. (2) Hypothesis 2 stated that "consumer satisfaction have a significant effect on consumer loyalty CS Kopi Tubruk" unsubstantiated, the t test that generates a probability value 0.000 <0.05. (3) The third hypothesis which states that "consumer satisfaction moderate the effect of service quality on customer loyalty CS Kopi Tubruk" unsubstantiated, the t test that generates a probability value 0.000 <0.05. The conclusion from this study that the entire hypothesis can be accepted or proven true. Based on these results, maintaining customer loyalty is very important to improving service quality and customer satisfactionKeywords: service quality, customer satisfaction, customer loyalty
ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta) Mutiara Widia Pradana Putri, Suprihatmi Sri Wardiningsih & Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population in this study were all students of Univesity if Slamet Riyadi Surakarta. The amount of the sample were 120 respondents. Data collection technique for this study was questionnaire after passing through validity and reliability test. The test requirements regression used classic assumption test. The data were analyzed using multiple linear regression test, t-test, F-test, and coefficient determination test. The conclusion of the hypothesis test showed that (1) Brand image does not significantly influence purchasing decision on University student of Slamet Riyadi Surkarta, it was proven from the t-test that the probability value (0,137) is higher than (0,05). (2) Brand awareness does not significantly influence toward purchasing decision on Univesity student of Slamet Riyadi Surakarta, it was proven from the t-test value that 0,190 is higher than 0,05. (3) Quality perception is significantly influenced toward purchasing decision on Univesity student of Slamet Riyadi Surakarta, it was proven by the t-test score that generate a probability value 0,029 < 0,05. (4) Brand Loyalty is significantly influec-ed toward purchasing decision on Univesity student of Slamet Riyadi Surakarta, it was proven by the t-test score that generates a probability value 0,000 < 0,05.Keywords: brand image, brand awareness, perceived quality, brand loyalty and purchasing decisions
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo) Retno Wulandari, Suprihatmi Sri Wardiningsih & Erni Widajanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
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Abstract

The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loyalty against Larissa Aesthetic Center Solo satisfaction in moderation. 6) to analyse the influence of the quality of service of consumer loyalty satisfaction in moderation. 7) to analyze the influence of consumer loyalty promotion against Larissa Aesthetic Center Solo satisfaction in moderation. Research methods method using survey data, the type of data used was qualitative and quantitative data, the data sources used are primary data and secondary data. The population in this research is that consumers do care at the Larissa Aesthetic Center. Sampling techniques in the research of using proportional cluster random sampling, the number of samples that used as many as 60 respondents. Methods of data collection were used: questionnaire and documentation. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical, linear multiple regression test, t-test, F-test (test of the Model Ordinance), the coefficient of determination, and absolute difference test. The research results obtained conclusions: 1) there is a significant influence on the quality of products consumer loyalty against Larissa Aesthetic Center. 2) there is a significant influence on the quality of service of consumer loyalty Larissa Aesthetic Center. 3) there is a significant influence on the promotion of consumer loyalty against Larissa Aesthetic Center. 4) there is a significant influence of the influential consumer satisfaction significantly to consumer loyalty Larissa Aesthetic Center. 5) consumer satisfaction is not moderating influence product quality consumer loyalty against Larissa Aesthetic Center. 6) influence of moderate satisfaction service quality against consumer loyalty Larissa Aesthetic Center. Consumer satisfaction is not moderating influence promotion of consumer loyalty against Larissa Aesthetic Center.Keywords: product quality, quality of service, promotion, consumer loyalty, satisfaction of consumers.
PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta) Nofitasari, Alwi Suddin & Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
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Abstract

This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100 respondents. Data collection technique used questionnaire that through stages of testing the validity and reliability first. Test requirements regression using classic assumption test. Data were analyzed using multiple linear regression. The conclusion of each hypothesis test results show that (1) the facility significantly influence consumer satisfaction Nggone Koncoku Coffe House in Surakarta, evidenced from t test that generates a probability value (0.003)<0.05. (2) quality of service significantly influence consumer satisfaction Nggone Koncoku Coffe House in Surakarta, evidenced from t test that generates a probability value (0.011)<0.05. (3) The price does not significantly influence consumer satisfaction Nggone Koncoku Coffe House in Surakarta, evidenced from t test that generates a probability value (0.794)>0.05. The conclusion of this study that the entire hypothesis can be accepted or proven true, unless the price of consumer satisfaction Nggone Koncoku Coffe House in Surakarta. Based on these results, maintaining customer satisfaction is very important in marketing strategies. With consumer satisfaction, consumers will be loyal to the products and services sold.Keywords: facilities, service quality, price, customer satisfaction
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN HOMESCHOOLING KAK SETO DI SURAKARTA YANG DIMODERASI BUDAYA ORGANISASI Dwi Wijaya, Suprayitno & Sutarno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
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Abstract

This study aims to (1) analyze the significance of the effect of compensation to employee performance Homeschooling Kak Seto in Surakarta. (2) analyze the significance of the influence of labor discipline on employee performance Homeschooling Kak Seto in Surakarta (3) analyze the significance of the influence of organizational culture on employee performance Homeschooling Kak Seto in Surakarta (4) analyze the significance of the effect of compensation to employee performance homeschooling kak seto in Surakarta moderated by organizational culture (5) to analyze the significance of the influence of labor discipline on employee performance Homeschooling Kak Seto in Surakarta moderated by the organization's culture. The population in this study are employees Homeschooling Kak Seto in Surakarta totaling 30 people, test instrument using validity and reliability test. Classic assumption test using the test: multicollinearity, heteroscedasticity, autocorrelation and normality. Data analysis technique used is multiple linear regression analysis, t-test, F, coefficient determination and test the absolute difference. Based on the validity of the test showed that all valid instrument and of the reliability test showed all instruments reliable. Classic assumption test results show that the variable data of this study has been to meet the assumptions required by multiple linear regression model that does not happen multikolinearitas problem, does not occur heteroskedastisitas, and autocorrelation, and residual normal. The conclusion of this study are that: (1) compensation no significant effect on the performance of employees (2) discipline of work have a significant effect on the performance of employees, (3) organizational culture significantly influence employee performance, (4) the organizational culture does not moderate the influence of compensation on performance, (5) does not moderate the influence of organizational culture on employee performance work discipline.Keywords: compensation, work discipline, organizational culture, employee performance.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP RETURN ON ASSET BANK PEMBANGUNAN DAERAH DI INDONESIA TAHUN 2011 – 2014 Amin Fahrudi, Setyaningsih Sri Utami & Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
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Abstract

Profitability is the most appropriate indicators to measure the performance of a bank. One measure of profitability of banks using the ROA. ROA is a ratio that illustrates the ability of banks to make profits overall objective of this study was to analyze the influence of Capital Adequacy Ratio, liquidity ratio, credit risk, operational eficency and firm size (size) of the Return on Assets in Regional Development Bank in Indonesia. This research is an empirical study on the Regional Development Bank in Indonesia in 2011 - 2014. The data type using quantitative and qualitative data. The data source using primary data and secondary data. The study population Regional Development Bank listed in the Directory Indonesian Banking during 2011 through 2014 are 26 Regional Development Banks in Indonesia and the whole is used as a sample with a total sampling technique. Source data used are secondary data in the form of financial statements of the Bank for Regional Development 2011-2014. Data collection techniques used in this research is the study documentation. Study documentation in this study were obtained from www.bi.go.id..Teknik data analysis using classical assumption test, multiple linear regression, t-test, F and coefficient of determination. The results showed that the Capital Adequacy Ratio significant negative effect on the return on assets Regional Development Bank in Indonesia. Liquidity Ratio (LDR) significantly affects the return on assets Regional Development Bank in Indonesia. Credit Risk (Non Performing Loan) but no significant negative impact on the return on assets Regional Development Bank in Indonesia. Operational Eficency (ROA) positive and significant impact on the return on assets in the Regional Development Bank in Indonesia. Firm size (size) but not significant positive effect on return on assets in the Regional Development Bank in Indonesia.Keywords: CAR, LDR, NPL, BOPO,ROA
PENGARUH MUTASI DAN PROMOSI TERHADAP PRESTASI KERJA GURU SMA NEGERI DI SRAGEN Vica Stevani, SL Triyaningsih & Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 No. 2 (2016): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

SMA negeri is a school organized by the government. The problem in this study is whether there is a significant effect of mutations and promotion of teachers' job performance. The purpose of this study was to determine the significance of the effect of mutations and promotion of teachers' job performance. The usefulness of this research into consideration the delivery of policy to make transfer and promotion that was given to the teachers in order to improve performance. This study uses a survey of high school teachers of State in Sragen. Data that is needed is a general overview, organizational structure, respondents about transfer, promotion and achievement of learning, and the number of teachers from SMA 1, SMA 2 and SMA 3 in Sragen. Sources of data in the form of primary data and secondary data. Data collection techniques with surveys and questionnaires. The sampling technique using simple random sampling of 30 respondents. Data were analyzed using multiple linear regression analysis, t-test, F and coefficient of determination. The results obtained by analysis that there is no significant effect on the performance of a mutation, but there is a significant effect on the promotion of work achievement. The calculation result obtained determination coefficient R2 = 0,748, meaning that 74,80% of job performance is affected by the mutation, and promotions.Keywords: transfer, promotion, job performance

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