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Manajemen Sumber Daya Manusia
Published by Universitas Slamet Riyadi
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Core Subject : Science,
Decision Sciences, Operations Research & Management
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Articles 12 Documents
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Search results for , issue "Vol. 11 No. 1 (2017): Manajemen Sumber Daya Manusia" : 12 Documents clear
PENGARUH UKURAN PERUSAHAAN DAN DEBT TO EQUITY RATIO TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING Y. Djoko Suseno, Istamarwati &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 11 No. 1 (2017): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study are to: 1) analyze effect of size on profitability2) analyze effect of debt to equity ratio on probability. 3) analyze effect of sizeon firm value 4) analyze effect of debt to equity ratio on firm value 5) analyzeeffect of profitability on firm value 6) to analyze the effect of size on firm valuewith profitability as intervening variable 7) analyze the effect of debt to equityratio on firm value with profitability as intervening variable This type ofresearch is empirical research in food and beverages companies are listed inthe Indonesian Stock Exchange in 2011-2015. A sample of 15 companieswith a total sampling technique. Analysis data used path analysis. The resultsshowed the size has no significant effect on profitability. Debt to equity ratiohas significant effect on profitability. Size has a significant effect on firmvalue. Debt to equity ratio has a significant effect on firm value. Profitabilityhas significant effect on fiirm value. Profitability does not mediate the effect ofsize on firm value. Profitability are mediated the effect of debt to equity ratioon firm valueKeywords: size, debt to equity ratio, profitability, firm value
ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND ATTACHMENT SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan PT Indiva Media Kreasi) Y. Djoko Suseno, Yeni Mulati, Alwi Suddin &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 11 No. 1 (2017): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This research aims to determine the effect of brand awareness andbrand image, either directly or through the mediation of brand attachment tothe purchasing decision of customers of PT Indiva Media Kreasi. Thepopulation in this research are active customers of PT Indiva Media Kreasi inthe period August 2015 to August 2016. The total population are 980customers. Samples were taken based on random sampling of 10% of thepopulation, namely 98 and rounded to 100 customers. Data collectiontechniques using questionnaires through validity and reliability test.Mechanical analysis through path analysis (path) with the classicalassumption. Validity of test results, research instruments of variable brandawareness, brand image, brand attachment and consumer purchasingdecisions valid. Reliability test results are reliable. From the classicassumption test, multicollinearity test pass the test, heteroscedasticity testpass the test, autocorrelation test pass the test, and normality test pass thetest. The analysis showed that brand awareness and brand imagesignificantly influence brand attachment. Brand awareness and brand imageindirectly influence the purchase decision. Brand attachment significantlyinfluence purchasing decisions. Brand attachment mediates the effect ofbrand awareness and brand image on purchasing decisions.Keywords: brand awareness, brand image, brand attachment, purchasedecision.

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