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Kinerja
Published by Universitas Atma Jaya Yogyakarta
ISSN : 08536627     EISSN : 25491709     DOI : https://doi.org/10.24002/kinerja.v28i1.8338
Core Subject : Economy,
Economics, Econometrics & Finance
KINERJA (ISSN Online: 2549-1709; ISSN Printed: 0853-6627) is an international journal published twice a year in March and September, hosted and managed by the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta. It was first published in June 1996. KINERJA provides a forum for lecturers, academicians, researchers, practitioners, and students to deliver and share knowledge in the form of empirical and theoretical research articles and case studies. KINERJA journal invites professionals in the world of education, research, and entrepreneurship to disseminate ideas, concepts, new theories, or science development in the fields of Business, Management, Economics, Accounting, Finance, Tourism Management, Entrepreneurship, or the JEL coverage field through this scientific journal. KINERJA Journal accredited Rank 3 from RISTEKDIKTI, Decree Number 36/E/KPT/2019 valid from Volume 23 No. 2 (2019) to Volume 28 No. 1 (2024).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 22 No. 2 (2018): KINERJA" : 7 Documents clear
Analysis of Strategic Factors Affecting the Success of Small Enterprises in South Sulawesi Fitriany Fitriany; Zainal Abidin
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1808

Abstract

The purpose of the present study is to analyse the effect of managerial competence, information access on cost, benefit differentiation of small business products. This research is done in five district in South Sulawesi— Makassar, Maros, Bantaeng, Bulukumba and Tanah Toraja. The populations of this study are owners and managers of food and beverage business, wood and rattan furniture, convection and apparel. The sample was chosen purposively for 170 responders. Survey and questionnaire were used in data collection. Then the data were analysed descriptively and structural equation model with AMOS (Analysis of moment structural) program.The results of the study show that the success of small-scale enterprises is directly influenced by strategic factors, namely managerial competence, information access, and product differentiation. The factors of negative cost advantage but significant influence the success of the business because customers prefer the uniqueness. If small entrepreneurs in South Sulawesi want to succeed, then it should pay attention to the factor of product differentiation superiority because the influence is big enough and significant to the success of small business. This identifies that small business products should be more unique in terms of more value than a cheaper price.Keywords: Manager's Competence, Access to Information, Cost Advantage,  Advantage of Deferment, Business Success.
The Role of Online Promotion and Its Effect on Destination Loyalty Karmelia Melania; Jeanne Ellyawati
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1809

Abstract

This study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfactionKeywords: online promotion, destination awareness, tourist satisfaction, destination loyalty
The Effect of eWOM as Mediation of Website Quality and Trust E Dita Septiari
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1810

Abstract

The purpose of this paper is to examine consumer attitudes toward online shopping in Marketplace, Shoppee. The paper used three variables which includes trust, perceived website quality, and electronic word of mouth (eWOM) along with their relationships in order to examine the effects of eWOM as mediator toward website quality and trust relationship. An offline survey was employed targeting online shoppers of Shoppee, one of reputable marketplace in Indonesia. A sample of 200 students in Universitas Atma Jaya Yogyakarta as online shoppers was involved in the online survey. Regression and Path analysis was used to test the hypothesized relationships of the research model. The empirical findings of this research shows that website quality and eWOM are predictor of consumer trust. Hence, EWOM also has mediation effect. The implication of this research is to support the importance of eWOM as key drivers to build trust among customers in online shopping. It also underlines the importance of website quality as important factors in online shopping.Keywords: eWOM, Website quality, Trust, Online Shopping
Tax Payers Consultative Year 2015: There Is a Dramaturgy? Puspa Ayu Lauty; Theresia Woro Damayanti
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1811

Abstract

This research examines about dramaturgy of the implementation of Tax Payer Consultative Year 2015 at Kantor Pelayanan Pajak Pratama Semarang Candisari. The purpose of this rearch is to describe and analyze the implementation of Tax Payer Consultative Year 2015 policy as a dramaturgy at Kantor Pelayanan Pajak Pratama Semarang Candisari. This research is a qualitative research using descriptive analysis and interviewing techniques directly to the informant. The number of respondents in this research were 8 people. The results of this research indicate that there was dramaturgy on the implementation of Tax Payer Consultative Year 2015 at Kantor Pelayanan Pajak Pratama Semarang Candisari. Proven by the compatibility between the criterias about the behavior of dramaturgy of Tax Payer Consultative Year 2015 policy and the criterias according to the theory of dramaturgy by Goffman (1959), which is used as a reference in this research.Keywords: Dramaturgy, Tax Payer Consultative Year 2015
Strategy Competitive Advantages through Marketing Performance Nurul Rizka Arumsari; Mira Meilia Marka
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1812

Abstract

This study aims to describe efforts to create competitive advantages through marketing performance based on product innovation and promotion on SMEs weaving Troso in Jepara district. The research method used is multiple linear regression analysis 2 stages with sampling technique using purposive sampling. The results showed that product innovation as measured by three indicators covering product line, new product, and artificial product have a positive and significant influence on marketing performance. Promotions measured by six indicators covering advertising, personal selling, sales promotion and publicity have proven to have a positive and significant impact on marketing performance. Marketing performance measured by three indicators that include profit targets, customer growth, and sales turnover have a positive and significant impact on competitive advantage.Keywords: competitive advantage, marketing performance, product innovation, promotion
Culinary Experience Towards Behavioral Of Domestic Tourists in Solo and Bandung, Indonesia Monika Kristanti; Regina Jokom; Serli Wijaya; Deborah C Widjaja
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1813

Abstract

Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly influence their behavioral intention.Keywords: Culinary Experience Quality, Culinary experience satisfaction, Destination experience satisfaction, Tourist’s Behavioral intention.
The Impact of CSR on Employee Performance: With The Mediation of Employee Trust and Employee Behavior (A Case Study of Companies in Bekasi and Jakarta) Retno Purwani Setyaningrum; Tulus Haryono
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1814

Abstract

The Researches on Corporate Social Responsibility (CSR) tends to focus on stakeholders and external outcomes. The impact of CSR on employee performance is still rarely discussed in many studies. This study aims to determine how the impact of CSR affects employee performance and the role of employee trust and employee behavior as a mediator at 3 companies in Bekasi and Jakarta. Every company has a responsibility to develop its environment through social programs. The research questions in this study are: (1) The impact of CSR on Employee performance, (2) The impact of CSR on employee trust (3) The impact of employee trust on employee performance (4) The impact of CSR on employee behavior (5) The impact of employee behavior on employee performance.  The sample used in this study was 246 employees from companies in Bekasi and Jakarta District. Data collection method used in this study was questionnaire and forum group discussions (FGD), while analytical method used was SEM Warps PLS.The findings of this study indicate that CSR does not impact directly the employee performance. The CSR indicator that needs to be considered is ethical, where the companies are suggested to have a CSR department. Where employees have lack knowledge about environmental work, environmental laws regarding material sources, emissions, and so on. So that employees realize and understand the importance of having attention and responsibility to the environment. CSR has a significant impact on employee trust, employee trust has a significant impact on employee performance, CSR has a significant impact on employee behavior, and employee behavior significantly impact employee performance. Employee trust and employee behavior mediate the impact of CSR on Employee performance.Keywords: CSR, employees trust, employee behavior, employee performance

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