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INDONESIA
Fokus Ekonomi
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 8 No 2 (2009)" : 6 Documents clear
ISU-ISU DALAM PENGEMBANGAN HUBUNGAN KAUSAL ANTARA KEPEMIMPINAN ORGANISASIONAL DAN KEEFEKTIFAN ORGANISASIONAL
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

In this article, I review major theories of leadership and some empirical research on leadership. Specially I review  the approaches to study organizational leadership, theories of organizational leadership and organizational effectiveness. There are some criteria to be  an effective leader. however if those factors are fulfilled by a leader will  an effective leader lead to an organizational effectiveness? All of these will be discussed in this  paper including issues with the concepts and metodology of leadership and organizational effectiveness.  It is argued here that one of the factors determining organizational effectiveness may be influence by effective leader. However, whether leadership effectiveness lead to organizational effectiveness are also determined by other factors outside control of a leader. Finally, this paper offers some specific implications for further investigation with regard to future research on this topic.
PENGARUH IKLAN TELEVISI PADA EKUITAS MEREK
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

The purpose of this research is to identify the impact of television advertising on brand equity. Television advertising dimensions that used are informative/not informative, silliness and pleasure/disturbance. The dimensions of brand equity that used in this study are perceived quality, brand awareness, brand loyalty and brand image. There are twelve hypotheses propose in this study. To answer the hypotheses, researcher employed the survey design and SEM (structural equation modelling) is used to test all hypotheses.The result shows there are positive relationship between informative/non informative with brand awareness, brand image, brand loyalty and perceived quality. There are negative relationship between pleasure/disturbance with brand awareness, brand image and perceived quality but positive relationship with brand loyalty. There are negative relationship between silliness with brand awareness and brand image, but positive relationship with brand loyalty and perceived quality.
MANAJEMEN PERUBAHAN: MENGELOLA DIALEKTIKA MANUSIA-ORGANISASI MENJAWAB DINAMIKA LINGKUNGAN
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

Problems of change can become small scale or big scope and focus at individual or group of people or one department or division, including organization or one or more s from organizational environment. At conceptual level, management of change problem is the problem of changing to reach the target of like transform, apply and reduce. Analysis  to change at various time will focussed at invention of outcome of change effort, identifying change need to yield outcome.
ORGANIZATIONAL JUSTICE SEBAGAI DASAR PENINGKATAN KINERJA ORGANISASI
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

Debate about organizational justice in influencing attitude and behavior of individual in organization still be discussed. This article focused the position of organizational justice in relation  to increase organizational performance, through effectiveness of relationship between employee and supervisor, and is between employee and the organization.
PENGARUH LINGKUNGAN PSIKOLOGIS DAN SOSIAL-BUDAYA TERTANGGUNG TERHADAP KINERJA STRATEGI PEMASARAN ASURANSI KERUGIAN
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

The insured’s psychological field that involved personality, learning, perception, motivation and attitude, and the insured’s socio-cultural environment that involved culture, demography, reference group, family and social status, influenced to the general insurance companies’s markating strategy performance, and affects to  the insured’s decision making. A survey was  conducted in 2002,  to  around 400  motor  vihicle policy holder’s from over 40 general  insurance companies  (living) in Daerah Khusus Ibukota Jakarta Raya. It concluded that the insured’s psychological field and  socio-cultural environment,  influence the marketing strategy for some 54,76% and 20,25%. Beside the insured’s psychological field, sociocultural environment and general insurance companies’s marketing strategy  affects to the  insured’s decision making for some 17,64%, 28,09% and 37,21%  respectively.
PERAN DUNIA USAHA DALAM MENGURANGI ANGKA KEMISKINAN DI INDONESIA
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

There are many efforts to decrease the poverty in Indonesia. The large number of povertybecomes an invaluable issue for anyone who wants to get simphaty from the other parties. Thedecrease of poverty in indonesia is, as a matter of fact, the responsibility for all people, allelements should have the sense of resposibility to the wealth of the society, among them arecompanies or the business world through Corporate Sosial Resposibility (CSR) program. Morethan 40 million people in indonesia are poor. The government attention trough APBN has notsolved this problem significantly. Therfore, the role of private sectors to reduce the number of thepoor through Corporate Sosial Responsibility (CSR) is needed. The programs conducted by thegovernment are charity while the other one conducted by corporations are more directed toempower the surrounding society by doing comunity development as their role to decrease thenumber of poverty in Indonesia.Keywords: poverty, corporate sosial respinsibility, charity, community development, sustainabledevelopment

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