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INDONESIA
Fokus Ekonomi
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 8 No 3 (2009)" : 6 Documents clear
SOURCING FUNGSI MSDM: SEBUAH ANALISIS TERHADAP KONTROVERSI KEPUTUSAN “MAKE OR BUY “
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

Generally this paper explores the outsourcing decision towards human resource management (HRM) functions. The controversy regarding ‘make or buy’ decision between insourcing and outsourcing has generated many debates. Based on the literature review, the author has developed some conceptual frameworks to analyze under which situations and conditions and also what kinds of HRM functions can be better outsourced by the client to improve their competitiveness. The results suggest that the organization will be able to choose ‘make or buy’ decision based on some points of view such as the nature of HRM functions (strategic and critical), level of cost saving that can be achieved by the client, the relationship between the client and the vendor and the default risk of outsourcing, and also the client’s bargaining  power  towards  the  vendor. It is hoped that the conceptual  frameworks discussed in this paper will in the future guide in  empirical  research on outsourcing of HRM  functions and also provide a comprehensive analysis to HRM professionals in formulating  outsourcing  decision.
DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION MEDICINES : SEBUAH KONSEP KONTRIVERSI DALAM MEMBANGUN MEREK INDUSTRI FARMASI
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

Implemention of selling and producting concepts have been key success of funtastic growth of pharmaceutical industry for the last decade which supported by R&D program and selling forces. However, increasing customer value expectation toward healthcare products quality and market saturated become challenges for pharmaceutical industry to create brand identity and brand image for building long-term brand equity toward promotion, communication and education process. One of the rising and controversial models for pharmaceutical product’s promotion is Direct-to-Consumer Advertising (DTCA). This article offer the description of DTCA model and its trade-off from customer, medical community and pharmaceutical industry perspectives.
PARADIGMA RISET DALAM PEMASARAN
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

This paper aims to paradigmatically identify the developments within the field of consumer research. Paradigms in consumer research can be broadly classified as a set of fundamental assumptions that researchers make about what they are studying and how they study it. There are two paradigms within the field of consumer research: the positivistic and the non-positivistic. The study of consumer behavior is rapidly evolving as researchers recognize and implement new techniques and trans- disciplinary perspectives to understand the nature of purchase and consumption behavior.
RESOURCE DEPENDENCE PERSPECTIVE DALAM TEORI ORGANISASI: (Telaah Konsepsual dan Isu Metoda Penelitian)
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

This article discussed about resource dependence perspective, which is explain that organizations have to acquire some critical resources for organization survival. Organizational design and structure was determined by environment change which is always uncertainty. To reduce this uncertainty, organization develop inter organizational linkage with the other organization. Merger, joint venture, and interlock directorates are some of the varieties. This article also discussed about conceptual and research issues in the resource dependence. Implications for future research and theory development are discussed.
FAKTOR FUNDAMENTAL MAKROEKONOMI, RISIKO SISTEMATIS DAN KINERJA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

The purpose of this research is to analysis  influence of macroeconomic factors, as inflation, interest rate, exchange rate, economic growth; and systematic risk toward financial performance for 2004 to 2006. This research uses secondary data, with the source of data from BPS and Indonesian Capital Market Directory publication. The sampling technical used purposive sampling, and  total sample is 116 firm with the 348  observation sample. The analysis with regression ordinary least square – OLS. Result the test that inflation and exchange rate are significant negative influence the systematic risk, but interest rate and economic growth are significant positive toward to systematic risk. Interest rate significant positive toward financial performance, and systematic risk is significant negative toward financial performance. Exchange rate significant negative at level less than 10% toward financial performance.  In this research is only interest rate toward systematic risk, and than exchange rate & systematic risk toward financial performance support economic theory. The R-square is 0,031 so the five independent variable is have a weak ability to predict financial performance. The other result that systematic risk is a intervening variable, they are mediation macroeconomic fundamental factor with firm performance.
PEMERINGKATAN OBLIGASI: RISET GAP FAKTOR PENENTU RATING OBLIGASI
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

Bond rating is a guide to investor who intends to buy bond because that rating gives information statement and giving signal about company’s debt failure possibility. There are previous research show that financial ratio can use to predict bond rating, but still have the difference result. And then, non financial factor not more used by the researcher. This is mind there are gap research  about bond rating because in normative concept there are two factors are financial factor and non financial factor. The purpose of this research are analysis two factor, financial factor and non financial factor to predict bond rating. Analysis  based from a lot of previous empirical research.

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