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Kota surakarta,
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INDONESIA
KELOLA
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Berkala Ilmiah (KELOLA) Program Studi S1 Manajemen diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi "AUB" STIE-AUB Surakarta, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa, dan masyarakat pada umumnya, terbit sesuai dengan kebutuhan. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 1 (2019): July" : 7 Documents clear
THE EFFECT OF EDUCATION AND TRAINING, WORK ENVIRONMENT AND SUPERVISION TO TEACHER PERFORMANCE IN JUNIOR HIGH SCHOOL STATE 1 TERAS BOYOLALI Ade Fitri Febri Romadhani; Nani Irma Susanti
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this research was to study education and training, work environment and supervision of teacher performance in Teras 1 Junior High School. This research is census research. With a sample of 37 respondents. Data analysis methods related to validity test, reliability test, t test, F test and R2 test. The results of the t test are as follows: significant education and training variables on teacher performance, significant work environment on teacher performance, significant supervision of teacher performance. The F test results simultaneously variables of education and training, work environment and supervision, positive and significant to teacher performance. Teacher performance is explained by variables of education and training, work environment and supervision totaling 35.2% while the remaining 64,8% are explained by other variables which was not included in the study sucj as work motivation, job satisfaction, organizational culture ands competence.
THE INFLUENCE OF STORE ATMOSPHERE, PRICE AND LOCATION OF THE PURCHASE OF THE CLOTHES IN THE THROOX STORE SOLO Basuki Sri Rahayu; Oktavianus Aditia Saputra
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this research is to find out and analyze the influence of store atmosphere, price and location to the purchasing decision on Throox store Solo. The population is the customers who come and purchase the clothing product on Throox store Solo and 100  people have been selected as samples. The data collection technique has been done by issuing questionnaires which is carried out after the validity test and the realibility test has been conducted. The data analysis technique is carried out by using classic assumption test (Normality test, Multicolinearity test, Heteroscedasticity test, autocoretalion test), multiple linear regression analysis, t test, F test and Multiple Determination Coefficient (R2). The results of this research showed that Multiple Linear regression test indicates that the price and the location of a positive effect, while the store atmosphere effect negatively to the purchase decision of the clothes in the Throox store Solo, t-test results showed that price and location are significant, influential, while store atmosphere does not influence on purchasing decisions in the clothing Throox store Solo, test results show that the factor F store atmosphere, the price and the location of significant effect simultaneously against the decision of the purchase of the clothes in the Throox store Solo, test Detrminasi Coefficient (R2) showed that store atmosphere, price and location of contributing 28.1% of purchase Throox clothes in the store.
THE EFFECT OF PROFITABILITY, ASSET STRUCTURE, AND SALES GROWTH ON CAPITAL STRUCTURE IN INDONESIA STOCK EXCHANGE IN 2014-2017 (In Manufacturing Companies, Industrial Sectors and Consumer Goods in the Pharmaceutical Sector) Yofhi Septian Panglipurningrum; Adelina Dwiyani
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to determine the effect of profitability, asset structure and sales growth on the capital structure of manufacturing companies, industrial sectors and consumer goods in the pharmaceutical sector listed on the Indonesia Stock Exchange. The period used in this study is 4 (four) years, starting from 2014-2017. This study uses a quantitative approach. The population in this study is 10 pharmaceutical companies that have been listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling and obtained a sample of 8 companies. The data analysis technique usedis multiple linear regression. The results showed that partially Profitability (ROA / Return On Assets) had a negative and significant effect on capital structure indicated by a significance value of 0,000. The asset structure variable partially has a negative and significant effect on the capital structure indicated by a significance value of 0.006. And the variable sales growth (Growth) has a negative and not significant effect on the capital structure indicated by a significance value of 0.519. Simultaneously the variable profitability, asset structure, and sales growth have a negative and significant effect on the capital structure indicated by the F value of 0,000. The ability of variableprofitability, asset structure, and sales growth in explaining capital structure is 63.9% as indicated by the adjusted R square amount of 0.639 while the remaining 39.1% is influenced by other factors not included in the research model.
PURCHASING DECISION EFFORTS AT YOEDHA REKLAME KALILARANGAN SURAKARTA REVIEWED FROM THE ASPECT OF MARKETING MIX Septiana Novita Dewi; Sinta Patma Dwijayanti
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to empirically analyze the effect of product, price, location, promotion and distribution on purchasing decisions on Yoedha Reklame Kalilarngan. The population in this study is customersat Yoedha Reklame Kalilarangan. The sample of this study was taken as many as 90 samples used as respondents. The analysis method in this study consisted of testing instruments, classic assumption tests, multiple linear regression analysis, t test, F test and ????2  test. Based on the results of the analysis show that the validity and reliability test on all items asked questions proved to be valid and reliable. The classic assumption test results show that this study does not occur multicollinearity, there is no heteroscedasticity, autocorrelation in the regression model and normally distributed. The results of multiple linear regression coefficients show thatthe product variable has a negative effect and the variable price, location, promotion, distribution has a positive effect on purchasing decisions in Yoedha Reklame Kalilarangan. The results of the t test show that the product has a negative and insignificant effect, for prices, promotions and distribution to have a positive and significant effect, while the location has a positive and insignificant effect on purchasing decisions at Yoedha ReklameKalilarangan. The results of the F test indicate that there is a significant influence between product, price, location, promotion and distribution together on purchasing decisions in Yoedha Reklame Kalilarangan.Meanwhile, the results of the ????2  test (coefficient of determination) are known that product variables, price, location, promotion and distribution are able to explain 48.4% of the purchase decision variable, while the remaining 51.6% is explained by other variables such as brand image, brand image, and consumer loyalty.
INCREASE IN PURCHASING SWCISIONS FOR NEXIAN PHONE THROUGH PRICE, PRODUCT QUALITY AND EASE OF USE ONLINE AT THE LAZADA SITE (Case Study Of STIE AUB Surakarta Students) Nuryati Nuryati; Afifka Nur’ Aini
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to determine the effect of price, product quality and ease of purchasing decisions on Nexian mobile at the Lazada site (Study on STIE-AUB Surakarta students). This study uses a qualitative approach. The population in this study was 376 people. The sampling technique used is Accidental Sampling. The samples taken in this study were 25% of the total population, so the sample in this study was 100 people. The data analysis technique used is multiple linear regression. The results showed that product quality had a positive and significant effect on the purchasing decisions of the Nexian mobile online at the Lazada site, the price and convenience had a positive and insignificant effect on the purchasing decision for the Nexian mobile online at the Lazada site. Simultaneously the price variable, product quality and convenience together influence the purchasing decision. The ability of price variables, product quality and ease in influencing purchasing decisions as shown in Adjusted R Square is 58.4% while the remaining 41.6% is influenced by other factors not included in research models such as promotion, service quality, brand image, product reviews, and trust.
PENINGKATAN KEPUTUSAN MEMBELI KARTU PRABAYAR INDOSAT DI KECAMATAN MOJOGEDANG MELALUI KUALITAS PRODUK, HARGA DAN PROMOSI Linda Nur Susila; Andreyan Kyky Himawan
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study is to find out empirically the effect of product quality (X1), price (X2) and promotion (X3) on the decision to buy an Indosat prepaid card in Mojogedang District (Y). In this study data was collected through a questionnaire on 100 respondents of Indosat prepaid card buyers in Mojogedang District by using an accidental sampling technique to determine respondents' responses to each variable. Data analysis includes validity test, reliability test, classic assumption test, multiple linear analysis, t test, F test and test coefficient of determination (R2). The results of multiple linear analysis that product quality, price and promotion have a positive effect on the decision to buy a Indosat prepaid card in Mojogedang District. The results of the t test show that productquality and promotion have a significant effect, while the price has no significant effect on the decision to buy an Indosat prepaid card in Mojogedang District. From the F test, the conclusion is that there is a significant effect on the product and promotion, while the price has an influence but is not significant towards the decision to buy an Indosat prepaid card in Mojogedang District. The adjusted R Square number is 0.715 which means that the variables of product quality, price and promotion can influence the decision variable to buy 71.5%, the remaining 28.5% is influenced by other variables outside of this study. For example: brand image and location.
THE EFFECT OF PROMOTION, QUALITY OF PRODUCTS AND PRICES ON ESSE CIGARETTE PURCHASE DECISIONS IN SURAKARTA CITY Endang Saryanti; Claudia Roselita Putri
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

This study aims to provide empirical evidence that Promotion, Product Quality and Price have a positive effect on Purchasing Decisions on Esse Cigarettes in Surakarta. The data used in this study are primary data. The sample taken for research is 100 consumers from the population. The analytical method used is the Test Instrument Research, Classical Assumption Test, Multiple Linear Regression Analysis with t Test, F Test, Determination Coefficient Test (). The results of Multiple Linear Regression Analysis that if promotion, product quality and constant prices then consumer purchasing decisions against Esse cigarettes still exist, the promotion variable has a positive effect on consumer purchasing decisions if promotion is increased, consumer purchasing decisions will increase, product quality variables have a positive effect on decisions consumer purchases if product quality is improved then consumer purchasing decisions will increase, price variables have a positive effect on consumer purchasing decisions if prices are increased then consumer purchasing decisions will increase. The results of the promotion t test have a positive and significanteffect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 1 is proven, Product Quality has a positive and significant effect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 2 is proven, Price has a positive and significant effect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 3 is proven. The results of the F Test can be concluded together with promotion variables, product quality and price have a significant influence on consumer purchasing decisions on Esse cigarettes in Surakarta. The Determination Coefficient Test results are 0.203 or 20.3%, which means that the variables of consumer purchasing decisions on Esse cigarettes in Surakarta are able to explain promotion variables, product quality and prices by 20.3% while the rest (79.7%) for example brand image, location factor , and the quality of service to consumers.

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