JURNAL ADMINISTRASI BISNIS
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
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<![CDATA[Pengaruh Pricing Strategy, Promotion Strategy Dan Brand Equity Differences Terhadap Marketing Position Pt.Garuda Indonesia (Persero), Tbk Branch Office Manado (Rute Penerbangan Manado-Denpasar) ]]>
<![CDATA[Simboh, Kevin F.]]>;
<![CDATA[Tampi, Johny R. E.]]>;
<![CDATA[Tamengkel, Lucky F.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21142.50-57
<![CDATA[In an increasingly sophisticated era, the lifestyles of peoples are increasingly advanced and also increase the rate of one’s mobility. Nowdays, the companies is required to be able to act, act quickly and accurately in facing competition in this world. Various problem come when many low-cost airlines come to the surface by offering and enabling their power to attract consumers, this problem making Garuda Indonesia not have a top position Marketing Position on Manado-Denpasar Route. This study discusses about the influences of Pricing Strategy, Promotion Strategy and Brand Equity Differences against the Marketing Position PT.Garuda Indonesia Branch Office Manado (Manado - Denpasar Route ). Marketing is one of the most important activities int the business world. In the curent business. In Marketing activites there are 4 Marketing `Mixes which are Product, Price, Place and Promotion. conditions, marketing is a driver to increase sales, so that purpose of company’s are achived.  The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether their used the service of Garuda Indonesia in 2 times, so this study can be said to be using a probability sampling method with a sample random sampling retrieval techniques. This study uses multiple lineaar regressio n analysis, 3 indpendent variable and 1 dependent variable. The survey was conducted by taking a sample of 50 passengers of Garuda Indonesia. This study aims to find out whether Pricing Strategy, Promotion Strategy and Brand Equity Differences affect to Marketing Position of the company and to describe what is the most important factor according to passengers perception to bring this company as Top lead er at Marketing Poosition board. The results obtained in this study indicate that there is a significant influence between Pricing Strategy, Promotion Strategy and Brand Equity Differences against to Marketing Position. The results of this study also show that Promotion strategies are the most important factor in its influence on Marketing Position. Keywords: Pricing startegy , Promotion strategy, Brand equity, Marketing Position.]]>
<![CDATA[Analisis Strategi Bauran Pemasaran Berdasarkan Posisi Siklus Hidup Produk Smartphone Samsung di Kota Manado ]]>
<![CDATA[Mamentu, Stacy V.]]>;
<![CDATA[Tampi, Johny R. E.]]>;
<![CDATA[Mukuan, Danny D. S.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21119.15-23
<![CDATA[All companies either companies that produce goods or services want to always exist in the market in order to gain market share and of course to make a profit. Like living things undergo a life cycle which is a process from the beginning of living things are born, grow and develop, mature, and then die, so does a product. Therefore, we must plan the right strategy in managing or managing the business that we run. The purpose of this study is to determine the position of Samsung products in Manado City, in accordance with the product life cycle, and Samsung smartphone marketing mix strategy in Manado City based on the position of the product life cycle, and Samsung smartphone marketing mix strategy in Manado City is in accordance with the marketing mix strategy theory based on the product life cycle position. The product life cycle (PLC) graphically describes the sales history of a product or product class since it was first introduced to the market until it was withdrawn from the market (Tjiptono, 2015: 435). This study uses descriptive research with a quantitative approach with the data analysis method used is the Polli and Cook method and uses data collection techniques in the form of interviews and documentation. This study uses two independent variables set to be studied so that information can be obtained, namely the sale of Samsung products in Manado City in 2013-2017 and the marketing mix strategy of Samsung products in Manado City. The results of this study are based on the calculation of the Polli and Cook Method, it can be seen that the amount of the percentage change in sales is 2.11 (X = 2.11) with a growth limit value of 27.96 and a decrease limit value of -26.90. Thus because the number of percentage values of sales changes are between the growth limit value and the limit of decrease value, it can be concluded thatSamsung smartphones in Manado City are at maturity stage (mature). In general, the Samsung smartphone marketing mix strategy in the city of Manado which is run is in accordance with the marketing mix strategy theory based on the product life cycle position at the maturity stage. It is recommended that retaining customers at this time be the main focus for the company and distribution channels to be further expanded to strategic places and for the less profitable to be reduced. Keywords : marketing mix strategy, product life cycle]]>
<![CDATA[Analisis Break Even Point Terhadap Produksi Ayam Petelur Pada UD. Kakaskasen Indah ]]>
<![CDATA[Worang, Cintia G. M.]]>;
<![CDATA[Pelleng, Frendy A. O.]]>;
<![CDATA[Tarore, Henny S.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21144.58-65
<![CDATA[The development of the business in this world it’s so fast, in the field of trade and manufacturing. Trading businesses carry out their activitiesby buying products and selling them back to consumers. Every business that is estabilshed is motivated by various factors, which is the deman or interest of the communtiy towards the products produced by a business to fulfill their needs. Each company needs to know the Break Event point level of each company, including companies engaged in the chicken husbandry sector that produce laying hens like UD. Kakaskasen Indah. Break Even Point is a condition in which the company operations doesn’t mae a profit and also doesn’t have suffer losses. The purpose of this study is (1) to knowing the cost elements calculated in the Break Event point component . (2) to know the number of Break Event points in units and Rupiah at UD. Kakaskasen Indah in 2017. (3) to knowing the size of Margin Safety in 2017 so that UD. Kakaskasen Indah does not suffer losses. The results of this study also show that management of this company can find out the level of Break Event Points. The Break Event point level shows minimun sales laying hens that must be achived by UD. Kakaskasen Indah so as not to suffer losses. The method used in this study is descriptive research. The data sought in this study is a report on egg production costs which will be used to dtermine Break Event point. The resilts of this study is cost obtained is very important, researchers also find the amount of profits that will later be obtained by the company, thi is determained by how much the costs incurred or recived by the company. Based on Break Event points calculation in 2017, UD. Kakaskasen Indah achived a Break Event point on egg sales of Rp. 9.949.539,134 or 254.767,98 units. With Safety od Margin 52,82% so the company does not to suffer losses. Keywords:Break Even Point, Cost, Sales, Profit]]>
<![CDATA[Pengendalian Intern Piutang Usaha Pada PT. Bank Tabungan Negara (Persero), Tbk Cabang Manado ]]>
<![CDATA[Sigar, Reginaldo J. K.]]>;
<![CDATA[Tampi, Dolina L.]]>;
<![CDATA[Tamengkel, Lucky F.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21122.24-32
<![CDATA[The Bank is a financial institution that functions to collect funds from the public in the form of deposits and then redistributes them in the form of credit. In carrying out internal control of trade receivables, what must be the center of attention is how safeguards that will be efficient and effective are carried out on trade receivables, both in terms of security that will be efficiently and effectively carried out on trade receivables, both in terms of security of physical cash gains, separation assignment, until the availability of accurate accounting records data. Internal control is all organizational plans, methods, and measurementschosen by business activities to secure their assets, check accuracy and reliability of business accounting data, improve operational efficiency, and support compliance with policies Managerial that has been determined. This study aims to determine the benefits of internal trade receivables control at PT. Bank Tabungan Negara (Persero) Tbk ManadoBranch. The object of this study is PT. Bank Tabungan Negara (Persero) Tbk Manado Branch located in Manado, North Sulawesi, Indonesia. This study uses qualitative descriptive analysis method, namely by collecting data directly from the company by observing, interviewing according to the research subject. The results of the research show that from the elements of internal control according to the COSO framework, it has been running well. Internal control of trade receivables at PT. Bank Tabungan Negara (Persero) Tbk Manado Branch has run well, competent employees, and a small amount of uncollectible accounts. Keywords: Internal Control, Accounts Receivable.]]>
<![CDATA[Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. TASPEN (Persero) Cabang Manado ]]>
<![CDATA[Orocomna, Cion]]>;
<![CDATA[Tumbel, Tinneke M.]]>;
<![CDATA[Asaloei, Sandra I.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21145.66-72
<![CDATA[This research was motivated by problems found in the office of PT. TASPEN (Persero) Manado Branch, which in employee performance lacks productive work motivation by using work time so that the amount of work that is not solved by what is done by each employee. And the obstacles faced are when employees cannot complete a job in carrying out their responsibilities as employees at PT. TAPSEN (Persero) Manado Branch. The arrangement of the arrangement is one aspect that must applied in the office to support the achievement of the goal of increasing productivity and performance of office employees.In this study, the method used was quantitative descriptive research method by distributing questionnaires to 50 respondents who were sample in this study. Data collected with a questionnaire that had been teste for validity and reliability.And our data analysis is descriptive and inferential statistics, which consist of simple correlation coefficients and regressions that are done using the SPSS for Windows version 24.0.The results showed that there was a significant influence between work motivations on employee performance. From this result is done and followed by data analysis obtained, then there is a significant influence between the influence of work motivation on employee performance at PT.TASPEN (Persero) Branch Manado and this means the working hypothesis or alternative hypothesis is accepted. This means that there is a positive influence between work motivation on employee performance and the level of influence of 21.3%. For this reason, recommended that more work motivation to increase in employee performance.Keywords: Work  Motivation. Employee Performance]]>
<![CDATA[Pengaruh Disiplin Kerja Dan Loyalitas Karyawan Terhadap Kinerja Karyawan Pada PT. Columbindo Perdana Cabang Manado ]]>
<![CDATA[Tamba, Anjelika W.]]>;
<![CDATA[Pio, Riane J.]]>;
<![CDATA[Sambul, Sofia A. P.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21124.33-41
<![CDATA[Employees as the most important elements in the organization function as a tool to improve company performance. Therefore, special attention is needed so that employee performance can be maximized. The purpose of this study is to determine the effect of Work Discipline and Employee Loyalty on the performance of employees of PT. Columbindo Perdana Branch Office Manado. Work Discipline is a mental attitude that is reflected in the actions or behavior of individuals, groups or communities in the form of adherence to the rules or regulations that have been established. Employee Loyalty is one of the elements used in employee appraisal which includes loyalty to his work, position andorganization. This research uses descriptive quantitative method with data analysis techniques using validity test, reliability test, multiple linear regression analysis, t test, f test, and determination coefficient using SPSS. Based on statistical analysis obtained the following results: Hypothesis Test Results show that Work Discipline and EmployeeLoyalty simultaneously affect Employee Loyalty of PT. Columbindo Perdana Branch Office Manado, while Employee Loyalty has no partial effect on Employee Performance of PT. Columbindo Perdana Branch Office Manado. In general, Work Discipline has been good, so it must be maintained. While Employee Loyalty must be studied further so thatboth variables can have a positive impact on Employee Performance.Keywords: Discipline, Loyalty and Employee Performance.]]>
<![CDATA[Kualitas Pelayanan Pembayaran Pensiun Pegawai Negeri Sipil (PNS) Pada PT. TASPEN (Persero) Cabang Manado ]]>
<![CDATA[Langkai, Priskilla G.]]>;
<![CDATA[Pelleng, Frendy A. O.]]>;
<![CDATA[Keles, Dantje]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21146.73-80
<![CDATA[The government gave the task of organizing and managing the pension fund program to PT. TASPEN (Persero). To provide an assessment regarding the quality of services provided to the recipients stated by Zeithhml Parasuraman-Berry (2012). This research was conducted to find out how the quality of services in PT. Taspen (PERSERO) manado. The method used in this research is survey method, research takes samples from the population using questionnaires as a data collection tool. Analytical data using TERRA analysis, which analyzes service quality using the dimensions of tangibles (bukti langsung), (reliability), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati). And with the results obtained, that the highest level of conformity lies in individual attention to employees, which is 96%. While the lowest level of suitability lies in the sense of security given to customers by 83%. From this study shows that the level of appropriateness of service performance is the emphaty (empati) dimension of employee attention with very high customer expections. On the contrary, the state of safety is the level of suitability is low. It indicates that a sense of security is not in accordance with customer expectation which means that customers feel a sense of security is enhanced by PT. Taspen. Then from the five dimensions of service quality namely tangible, emphaty, reliability, responsiveness, assurance, obtained result of S (satisfaction) or satisfaction is S <1. The result of the analysis show the fact that the compatibility service performance (kesesuaian antara kinerja) and service/customer (layanan pelanggan) has not reached the maximum level of satisfaction. Based n these facts, it can be seen that customers have not been fully satisfied with the service provided by employees of PT. Taspen.Keywords: Service Performance, Costumer Expectation]]>
<![CDATA[Model Kinerja Rantai Pasokan Komoditas Padi di Desa Rasi Kabupaten Minahasa Tenggara ]]>
<![CDATA[Hansun, Rofelia A.]]>;
<![CDATA[Sumampouw, Harry J.]]>;
<![CDATA[Tarore, Henny S.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21113.1-8
<![CDATA[This research is based on the existing phenomenon, namely the performance of the supply chain of rice commodities. The purpose of this study was to determine how effective and efficient the performance of the supply chain of rice commodities in competing and meeting market needs. And the object of this research is Rasi Village, Southeast Minahasa Regency. This study aims to answer the problems or phenomena mentioned above. This research is a qualitative descriptive study with a sample of 10 samples from 10 rice farmer groups. In this study using two variables, namely (supply chain performance) and (ricecommodity). To overcome some uncertainty, there needs to be a strategy in supply chain management so that efficiency can be achieved. The results showed that the supply chain of rice commodities was quite effective but not yet efficient because there were still materials in the form of raw materials (fertilizers) that were still not well organized(limited). So in this study it can be concluded that the supply chain of rice is strongly influenced by fertilizer because fertilizer is a nutrient for the crop and its function is very important to increase the yield of rice plants as well as fertilizers that support success in the cultivation of crops in producing quality products and able to compete.Keywords: performance of Supply Chain, rice commodity]]>
<![CDATA[Analisis Perhitungan Harga Pokok Produksi Dengan Menggunakan Metode Full Costing Sebagai Dasar Penentuan Harga Produksi Rumah Panggung Pada CV Manguni Perkasa Kakaskasen Dua Tomohon ]]>
<![CDATA[Tarek, Gloria]]>;
<![CDATA[Tampi, Dolina L.]]>;
<![CDATA[Keles, Dantje]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21128.42-49
<![CDATA[The purpose of this study is to determine the calculation of the cost of production and the selling price of products stilt houses and  gazebo at CV Manguni Perkasa. Calculation of cost of goods manufactured using the full costing methodThe type of research used in this study is quantitative research. The data used in this study are classified as quantitative descriptive research. The data used in this study are primary data obtained directly from the company such as data from interviews with the company and data in the form of information on the company's production costs for the manufacture of  and gaseboh stage house measuring . while for secondary data obtained from: books, journals, internet and other media that support this research. From the results of data analysis, the results of the study indicate that the calculation of the cost of production is lower than the cost of production by using the full costing method. The cost of production for stage house products for a size  is calculated using the company's method of Rp. 159,266,640 while according to the full costing method that is Rp. 170,276,640. while for gazebo products the cost of production is calculated using the company's method of Rp. 37,996,000. while using the full costing method of Rp. 48,996,000. this is because in the calculation of factory overhead, the company does not take into account several costs into the cost of production. Furthermore, in determining the selling price, the company only uses the method as it is then adds a profit of 30 percent of the total cost of production calculated.Keywords: Cost of production, full costing.]]>
<![CDATA[Pengaruh Periklanan Terhadap Keputusan Konsumen Untuk Membeli Di Alfamidi R.E Martadinata Manado ]]>
<![CDATA[Mokoagow, Grifilia L.]]>;
<![CDATA[Kalangi, John A. F.]]>;
<![CDATA[Tamengkel, Lucky F.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.7.001.2018.21115.9-14
<![CDATA[This research is based on thinking on several factors that influence consumers decisionk to buy in retael dealers. With the growing efforts of the retael industry today the level of competition among retael industry is increasingly competitive, each dealer has a strategy in persuading the customers to choose and / or buy a items This activity was held at PT. Midi Utama Indonesia, Tbk. Branch Manado in order to know the relationship of these factors affect consumers to buy. Besides, this research is expected to be input to the leadership of PT. Midi Utama Indonesia, Tbk. Manado and is a contribution in marketing and advertising strategy. Data collection using the instrument in the form of questionnaires /interviews, observation and document studies, and for data analysis using quantitative methods. The results of this study to answer the hypothesis there is a significant relationship factors that influence consumers to buy, with a determinant responsibilities and proved research, which mean advertising strategy need to always innovated from time to time in order make consumers keep shoping on Alfamidi.Keywords: Advertising, Customer Behaviour]]>
