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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2009): Published on November 2009" : 5 Documents clear
SEGMENTATION OF CONSUMERS IN JAKARTA RELATED TO THE FOOD SAFETY ISSUE Renita Sagara; Dahlia Darmayanti
Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

The objectives of this thesis are to (1) identify the most significant factors that affect consumers’ attitudes toward food safety issue in Jakarta, (2) segment the market based on the factors identified, and (3) characterize each segment based on their demographic factors. 300 questionnaires regarding the food safety issue were distributed to 5 major regions in Jakarta. Firstly, frequency analysis was used to profile the respondents, then the data gathered was subjected to factor analysis to discover the most significant factors from the responses. After that, descriptive analysis was used to identify the means and standard deviation to further be used in identifying cluster characteristics. Next, cluster analysis was used to cluster/segment the respondents based on the factor analysis. Finally, cross tabulation was used to identify the demographic factors that dominate each cluster. It was found that consumer food safety attitudes are based on 6 significant factors, which are trust towards the actors in the food supply chain; concern about the content of the food eaten; acceptance of the number of food-borne disease outbreaks and people falling ill and/or dying due to the outbreaks; regulations of the government; concern about the safety of the foods bought from stores and restaurants, and preference for the right to buy foods no matter how safe or unsafe they might be. From the 6 factors, 4 segments of consumers were identified, namely, “Independent”, “Trusting”, “Apprehensive”, and “Nonchalant”. It is concluded that there is a relationship between education level and trust level, and among income levels, age and concern levels. Highly educated people most definitely have a favourable level of trust, while less educated people do not. Also, older people with lower incomes are most definitely unconcerned about the food they eat, while younger people with higher incomes are.
ANALISIS PERSEPSI KONSUMEN PADA APLIKASI BAURAN PEMASARAN SERTA HUBUNGANNYA TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA HYPERMART CABANG KELAPA GADING) Aristo Surya; Ari Setiyaningrum
Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

Competitive conditions that occur in the retail industry in Indonesia are increasingly tight. Each retail company vying to set the right marketing strategy to attract customers and get as many customer as possible. As one of the largest retail companies that dominate the retail industry in Indonesia, Hypermart need a strategy marketing mix that appropriate to retain existing customers and they wiil not switch to the competitors. The objectives of this study are to analyze how consumers' perceptions of the marketing mix applications in retailing and examined the relationship between consumer perceptions of the marketing mix applications and loyalty. Research conducted at Hypermart Kelapa Gading branch. Research conducted by survey method, which is by distributing questionnaires to 100 consumers who shopped at Hypermart Kelapa Gading branch. The sampling method used in this study is probability sampling. Desciptive statistic method and Cochran's test used to analyze the data. The results indicate that consumer perceptions of the marketing mix adopted by Hypermart Kelapa Gading branch is positive, it means they agree that Hypermart has implemented an appropriate marketing mix and satisfying. The results of Cochran's test analysis found that promotion is not related to loyalty and place has the strongest relationship to the loyalty of consumers shopping at Hypermart.
KUNCI KESUKSESAN IMPELEMENTASI BALANCED SCORECARD DI INDONESIA Debby Tanios; Firdaus Alamsjah
Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

In this era, a very competitive business environment and turbulance have encouraged companies to measure their performance in planning goals in the future. Without measurement, a company will never know whether a correct strategy has been implemented or whether the strategy has been well implemented. Therefore, there exist several performance measurement systems. In the last decade, the Balanced Scorecard (BSC) is one of  most succesfull concepts and has become the top-list tool for performance measurement system in the world. Many companies has claimed that they adopted BSC but some of them were not continously used because they were assumed not being able to give a significant contribute to the business development. The purpose of this research is to find which factors influenced the successful of BSC’s implementation, so that business practitioners may focus on the success factors. By collecting data using questionnaire and using the SPSS software to utilise Chi-Square and multiple regression methods for the data analysis, the transition time, scorecard design, scorecard’s detail distribution to all levels, BSC development process time, and treat BSC as a project system have given a significant influence toward the success of BSC implementation.
STRATEGI METRO TV: MENGHADAPI PERSAINGAN DI INDUSTRI PERTELEVISIAN NASIONAL (SEBUAH STUDI KASUS) Risa Ayuningtyas; M. Gunawan Alif
Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

Due to numerous TV stations established recently in Indonesia, the competitiveness of the television industry had become very complex. Metro TV, which was started to position itself as a news network, still stood consistently in this high competition. The purpose of this case study research was to describe the Metro TV’s position as a news TV channel in encountering the competition with other TV stations, which had more varieties of programs. By analyzing the available information and being supported by theories, this case study expected to give recommendations to Metro TV. The research methodology used in this case study research was a qualitative research method with an approach and focus on Metro TV as one of the national TV stations. This case study concluded that the positioning strategy of news television had brought Metro TV to its niche market, becoming a distinction as compared to the other televisions. However, this positioning advantage could not produce high revenue as high as that of other general TV stations. Implementing an efficient production cost strategy might be an approach that Metro TV could adopt in order to raise profit and stay in the competitive TV industry since Metro TV had built a strong positioning a news TV in public. The Metro TV brand had been very strongly associated with the first pioneer news TV in Indonesia, which became one of its strengths compared to its other competitors. Through the positioning concept and strategy as a news TV station, Metro TV might be able to continuously keep its consistency to serve the area of SES AB+ audience, who mostly came from the professionals and business people as potential targets of Metro TV satisfying their needs of updated news and information.
ANALISIS ATRIBUT PEMASARAN PADA BEBERAPA RESTORAN CEPAT SAJI DI JAKARTA Chandra Adhitya Manoppo; Edi Abdurachman
Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

The purpose of this research is to find whether marketing attributes of some fast food restaurants have met with consumer’s expectations, and identify and analyze the correlations between demography (gender, age, education, job, expenditure per month, frequency of eating-out, and marital status) and the marketing attributes (product, price, service, promotion, and place) from fast food restaurant. The methodology used in this research is conducting a literature study and collecting primary data by using survey method with questionnaire. The respondents were 120. The result of this research covers 4 important points. First of all, the product, price and place are found to be related to the amount of expenditure per month, the frequency of eat-outs, and marital status. Secondly, service is related to age, job, the amount of monthly expenditure and marital status. Next, the promotion is related to age and job. These three outcomes indicate a need for marketing innovation based on the relations between the demography and the marketing attributes from fast food restaurants. Lastly, the performance of some fast food restaurants at promotion and place attributes has fulfilled consumer expectation. Even, for some fast food restaurants, the attribute of place has overly fulfilled the consumer’s expectation. Therefore, the promotion and place attributes should be maintained well. However, the attributes of price, product, and service have not met with the consumer’s expectation, and thus, there is a need to improve the performance of the fast food restaurants in order to always fulfilled the consumer’s  expectation.

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