cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2010): Published on November 2010" : 5 Documents clear
ONLINE BEHAVIOURAL INTENTIONS: AN EMPIRICAL INVESTIGATION OF ANTECEDENTS AND MODERATORS Rini Setiowati; Natalia Dermawan
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of this paper is to  recognize, confirm and  evaluate the underlying factors toward behavior intention of  Indonesian online shoppers; specifically the antecedents including perceived online reputation, banner advertising, perceived online security, perceived reliability, appearance, site design,  and website presentational consistency. Questionnaires were posted through online survey targeted to 200 respondents. The data collection methods and variable measures were discussed. Zero-order correlation and regression analysis were conducted to evaluate whether the antecedents and moderator have relationships with the online behavior intention. Analyses found that perceived online security was the only antecedent variable that directly and positively associated with behavioral intentions. The study also found that perceived switching costs did not moderate the links between those variables, whereas perceived switching inducements moderated the links between banner advertising and perceived online security to online behavior intentions.
THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST: AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES Tara Farina; Feranita Feranita
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To uncover how COO and perceived risk affect the initial trust in service industry; and to compare these effects across two service industry – high risk versus low risk. A total of 180 respondents were evaluated with different combinations across 2 service industries. The research findings confirmed the effect of country of origin and corporate reputation on initial trust and the relationship between perceived risk and COO. Before engaging to a service, respondents put into considerations for COO and corporate reputation. COO effect may differ across different service industry.
AN ANALYSIS ON CUSTOMERS’ LEVEL OF EXPERIENCE TOWARD SATISFACTION, IMAGE AND LOYALTY IN PEOPLE BASED SERVICE INDUSTRY, IN PARTICULAR SALON INDUSTRY IN JAKARTA Lydia M. Iswara; Stephanie Astri Suryani
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted to analyze the effect of customers' level of experience towards their satisfaction, image and loyalty in hair salon industry in Jakarta, which was adapted from the research done by Brunner, Stocklin, & Opwis in 2008. Data collection method used in gathering 300 questionnaires was email, social networks approach and store intercept interview. The data gathered were then analyzed using Descriptive Analysis, Correlation Bivariate, ANOVA, T-test, Mean Value Analysis, and Multiple Regressions. The result indicates that there was positive relationship between satisfaction, image and loyalty. The role of experience was also proven exist although its existence was resulting in a different way from the previous study. In this study, total satisfaction was verified as the general indication for loyalty, while role of experience existed where new customer paid more attention for transaction specific satisfaction and experienced customer put more consideration on cumulative satisfaction. New customers were proven to have different views towards satisfaction, image and loyalty compared to experienced customers. Therefore, hair salons need to differentiate their strategies between new and experienced customers.
ANALISIS PERSEPSI PENERAPAN MODEL ORGANISASI PEMBELAJARAN DI PTN “X” Sri Bawono; Sjafri Mangkuprawira; Heny K. Daryanto2; Ma’mun Sarma
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PTN “X” as a higher educational organization, has developed its capacity to grow and learn into a world-class university.  Learning Organization by Senge (1995) is an organization that continually expand their capacity to create the future with innovation strategy, namely to change ideas (ideas) into something useful for the organization and its environment, by engaging individuals and teams that exist. There are five disciplines as the concept of learning organization: personal mastery, mental model, shared vision , team learning and  system thinking.Nowadays, PTN “X” has applied an organizational learning and it came up into several unpleasant results. The main problems were mainly due to deficiencies and constraints in human resources. There are no clear guidelines on the internal organization of PTN “X”. This research is correspondingly made in pursuing objectives to analyze the perceptions of respondents regarding the application of organizational learning in the PTN “X”. There are four principles that has not been fully executed, mental models, system thinking, shared vision and team learning while, personal mastery rated well.
MENINGKATKAN KUALITAS PADA PROSES PENGISIAN PULSA ELEKTRIK DENGAN MENGGUNAKAN METODE SIX SIGMA Johnny Harjono; Jeddy J. Sardjono
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In globalization era recently, communication became a very important needed, not only a few industries engaged in telecommunications to compete getting a lot of customers, it is also done by the distribution industry of electrical pulses, one of them is GrahaPulsa.com. GrahaPulsa.com should notice to customer satisfaction in the process of charging the pulse. Recently GrahaPulsa.com has problems which is the slowness off reload transaction processing, thereby affected customer satisfaction. This significantly effect in the sales process pulses. Therefore, is used a concept called "Six Sigma" that seeks to reduce the potentially become a problem and also to improve the quality of the pulse charging process to make it better. The measures contained in the Six Sigma Define - Measure - Analyze - Improve - Control (DMAIC). The solution is obtained by making the process of perfecting the technology and procedures within the company that are directly related to the electrical pulse charging and control process, so the process improvements that have been made can be maintained and to prevent the defect does not happen again and to improve the quality of the process of charging electric pulse. Six Sigma is proven to improve the quality of charging electrical pulses by increasing the speed of the charging the pulse at GrahaPulsa.com.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2010 2010


Reset
Filter By Issues
All Issue Vol 10, No 1 (2018): Published in June 2018 Vol. 10 No. 1 (2018): Published in June 2018 Vol 8, No 1 (2015): Published in November 2015 Vol. 8 No. 1 (2015): Published in November 2015 Vol 7, No 2 (2015): Publish on June 2015 Vol. 7 No. 2 (2015): Publish on June 2015 Vol 7, No 1 (2014): Publish on November 2014 Vol. 7 No. 1 (2014): Publish on November 2014 Vol 6, No 2 (2014): Publish on June 2014 Vol. 6 No. 2 (2014): Publish on June 2014 Vol. 6 No. 1 (2013): Publish on November 2013 Vol 6, No 1 (2013): Publish on November 2013 Vol. 5 No. 2 (2013): Publish on June 2013 Vol 5, No 2 (2013): Publish on June 2013 Vol 5, No 1 (2012): Publish on November 2012 Vol. 5 No. 1 (2012): Publish on November 2012 Vol 4, No 2 (2012): Publish on June 2012 Vol. 4 No. 2 (2012): Publish on June 2012 Vol. 4 No. 1 (2011): Publish on November 2011 Vol 4, No 1 (2011): Publish on November 2011 Vol. 3 No. 2 (2011): Published on June 2011 Vol 3, No 2 (2011): Published on June 2011 Vol 3, No 1 (2010): Published on November 2010 Vol. 3 No. 1 (2010): Published on November 2010 Vol 2, No 2 (2010): Published on June 2010 Vol. 2 No. 2 (2010): Published on June 2010 Vol 2, No 1 (2009): Published on November 2009 Vol. 2 No. 1 (2009): Published on November 2009 Vol. 1 No. 2 (2009): Published on June 2009 Vol 1, No 2 (2009): Published on June 2009 Vol 1, No 1 (2008): Published on November 2008 Vol. 1 No. 1 (2008): Published on November 2008 More Issue