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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2012): Publish on June 2012" : 5 Documents clear
ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU Henny Kumalasari; Netta J. Sjafei
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

In fast food industry, there are so many challenges due to their non-healthy food images. In Indonesia, in Jakarta particularly, the increase of economic situation have bring up more and more people to better social and economic condition which make them tend to be more concerned with their health and safety of their food. In US, the initiative to display calorie information had begun. However, it is not yet done in Indonesia. Therefore, the purpose of this study is to examine consumer’s intention toward calculating calorie information when they buy fast food based on the Theory of Planned Behavior by Azjen (1985) and also considering consumer values which is health and appearance consciousness as antecedent of Attitude toward the behavior. Total of 146 valid respondents was collected through e-questionnaire. Multiple regression analysis were conducted using SPSS 17.0 and the findings of this research indicating that health and appearance consciousness significantly and positively influence attitude toward calculating calorie information when buying fast food. Moreover, the results revealed that attitude, subjective norm, and perceived behavioral control also significantly and positively influence consumers’ intention toward calculating calorie information when buying fast food. By understanding this study results, fast food industry could develop an effective marketing strategy in order to prepare the healthy lifestyle in urban area such as Jakarta which increase recently and repair the non-healthy food image.
SUPPLIER PERFORMANCE CRITICAL SUCCESS FACTOR IN OIL AND GAS INDUSTRY IN KALIMANTAN, INDONESIA Firdaus Alamsjah; Jayanti Cinde Laras Dewi
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

The current activity trend of the oil and gas upstream sector shows increasing trend in production and exploration. In order to accommodate this, the availability of Goods and Services is becoming crucial to be fulfilled. Supply Chain Management (SCM) department needs to ensure that supplier will deliver the right Goods/ Services on time, that’s why supplier management is needed. Moreover, to ensure the continuity of operations and to prevent the delayed of operations, SCM need to identify which one of the supplier development strategy, which consist of supplier inventive, communication, and competitive pressure that is best applied for Goods supplier and best applied for Services supplier. The purpose and importance of this study is to deliver an outcome that will be of knowledge and beneficial to the oil and gas industry in Indonesia to improve their vendor performance system or as a knowledge reference for this industry to know whether the most critical supplier development strategy to be implemented on materials/goods supplier is the same or not with the most critical supplier development strategy to be implemented on services supplier, so the company is able to choose a good vendor performance management strategy and approach to gain better supply chain activity for better operation. By using multiple linear regression method, this research delivers a conclusion that communication turns out to be the best critical supplier development strategy to be applied for Goods supplier and Services supplier.
RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA) Tribowo Prakoso; Rini Setiowati
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Cosmetic is a product of consumer goods that have a high level of competition. Brand on a product becomes an important identity that has always known to exist by the consumer. With the ease of foreign brands to be accepted in Indonesia is a substantial opportunity for the cosmetics company, specially foreign brands and are ready to compete with a variety of Indonesian a traditional cosmetic is earlier known and has value to consumers of Indonesian women. Eventually expected to provide useful information for companies in designing marketing promotions, even more so when the product is a cosmetic that is part and parcel of the woman.
ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN Pantri Heriyati; Septi Septi
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Nexian is a popular local brand mobile phone among Indonesian people. Nexian’s popularity may be caused by the increasing use of mobile internet and social media. Through Nexian mobile phone, user can browse internet, play music, watch TV, watch video, receive and send email, use facebook and twitter beside text message and call. The main object of this study is to analyze the influence of brand image and product quality on consumer purchasing decisions of Nexian mobile phone. Research was conducted on 110 respondents of Nexian mobile phone users who live in Jakarta. The results of this study stated that brand image have a significant influence on purchasing decisions. Meanwhile product quality only have a little impact on consumer purchasing decisions on Nexian mobile phone, which might be expected because consumers do not consider Nexian as a qualified mobile phone. Research Methodology that used to collect the data is survey questionnaire and multiple regression for analyze the data.
LEARNING ORGANISATION: UTOPIA OR PRACTICAL? Tatum Syarifah Adiningrum
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Organisational learning and learning organizational concept are not new in management discipline, however the high popularity of these construct is growing in 1990s onwards to both academics and business managers. From organisational perspective, in order to keep its competitive advantage, to be successful continually, organisations have to keep improving its products and service, and to be able to do that, organisations have to learn, thus becoming a learning organisation. Definitions of learning organisation are varied from each author, from a simple, idealistic to a highly practical one. To manage organisational learning, there are also different ranges of discussions from different academics, ranging from the vague and utopian to highly practical approach. Although engaging in organisational learning is very useful for the development of organisations, becoming a learning organisation is not the one and truly aswer to the sustainability of an organisation. Organisation should pursue change to a better performance, but not all organisation have to change with the same pace and intencity. The most reasonable thing to do in addapting the learning  organisation notion is to consider the sensitiveness of culture and needs, and to decide to what degree an organisation would like to adapt it.

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