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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2014): Publish on June 2014" : 5 Documents clear
ANALYSIS OF SEARCH ENGINE MARKETING EFFECTIVENESS FOR CUSTOMER PERCEPTION AND CUSTOMER LOYALTY AT PHITAGORAS TRAINING AND CONSULTING Indra Kurniadi; M. Gunawan Alif
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

PT. Phitagoras Global Duta, established in 2003, is a training and consulting provider dedicated to support organizations, in all sectors of business, industry and government.  Phitagoras provide a wide range of consulting and training services in the area of Quality/Productivity, Environmental, Occupational Health and Safety and Laboratory. Began in 2007, Phitagoras started to enhance their market with Search Engine Marketing (SEM) implementation. This strategy has a significant impact into their company’s growth. The customer could easily find Phitagoras on the first page result on Search Engine. The inquiry from customers increased significantly, they are coming from various companies, from oil and gas, mining, manufacturing, services industry, and education. The purpose of this research is to explain the Search Engine Marketing effectiveness for customer perception and customer loyalty in Phitagoras training and consulting. This research test the correlation between Search Engine Marketing with Customer perception and customer loyalty using correlation analysis and check the effect of Search Engine Marketing for customer perception and customer loyalty using Structural Equation Modeling (SEM) analysis.This research found that the Search Engine Marketing has a positive correlation in moderate level with customer perception and customer loyalty. Search Engine Marketing does not directly affect the Customer Loyalty, but Search Engine Marketing influence indirectly to Customer Loyalty through Customer Perception, because Search Eengine Marketing has significant effect on Customer Percetion and Customer Perception has significant effect on Customer Loyalty. In other words, Customer Peception act as mediating variables that mediate the effects of Search Engine Marketing on Customer Loyalty.
UNDERSTANDING ATTITUDES TOWARD AND BEHAVIORS IN RESPONSE TO PRODUCT PLACEMENT: A STUDY OF LUXURY FASHION BRANDS TOWARD FEMALES IN JABODETABEK Heidi Saputra; Ayuphita Tiara
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

The objective of the current study is to gain a deeper understanding regarding attitudes toward and behavior in response to product placement, with additional attempts to uncover relationship between product placement in a specific luxury fashion industry and specific demographic characteristics. To collect primary data, the researcher had decided to employ a self-administered questionnaire by distributing it through printed questionnaires and online questionnaires. Peer communication and movie watching do have a significant direct linear relationship toward product placement attitudes and product placement behavior. There is no statistically significant difference between demographic information in relation to product placement attitude and behavior, except the founding that there is statistically a difference in product placement attitude related to education. There is a significant direct linear relationship between peer communication and movie watching in relation to product placement attitude and product placement behavior.
ONLINE CSR BUSINESS MODEL AS VALUE CREATION FOR PT MAP TBK Prisca Sulaiman; Paskah Widarani; Matius Alvin; Jerry S. Justianto
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

In recent time the pressure on companies from governments, people and media on taking its social responsibility has increased. This created a trend of Corporate Social Responsibility, which is CSR as Value Creation. But some critics argue that CSR distracts from the economic role of businesses. In certain culture giving out or sharing to the less fortunate people will get back to us in form of blessings and luck. Regarding donation program, a new question arises from the people. Question about where is the money go and who had had my help or even trust issue about whether the donation is managed in transparent and in honesty. The purpose of this paper which named the program Affect.Action is to create business model as non-profit organization for MAP (PT Mitra Adi Perkasa) to manage its CSR and for the public so they can donate effortlessly using online platform. As CSR from MAP Affect.Action operational cost will be funded by MAP so that 100% of the donated fund will delivered for the development of the education sector. In Affect.Action we invite the public to participate from the beginning of the donation process to create emotional attachment. The people can choose the intended donation target every event in quarterly period and a  follow up story and audited report will be presented for public eyes after the donation has been delivered. They can even suggest the donation recipients to Affect.Action for further investigation. In return for their participation, MAP will gives several benefits as a gratitude.
ANALISA PERBEDAAN BRAND IMAGE SITUS RITEL ONLINE LOKAL Kuspuji C. B. Wicaksono
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

Information Technology development have provided an opportunity for all kind of company to sell their product for the customer directly from the display monitor. Each online retail shop has different brand image on the internet and they sell various kinds of product.This article is written to find out whether there are any differences on brand image for local online retail shop such as: www.lazada.co.id, www.blibli.co.id and www.mncshop.co.id based on six factors of brand image which are: benefits, attributes, cultures, values, personality and user. Data for the research were collected from questioners given to respondents who had seen and shopped at that local online retail shop mention above. Then each respondents were asked to gave scores based on the six factors of brand image for each online retail shop. Using the ANOVA method for testing the differences on brand images for each online retail shop. Result from the research revealed that there are a differences in brand image between www.lazada.co.id, www.blibli.co.id and www.mncshop.co.idfor beneftis, cultures and values, no differences on attributes, meanwhile personality cannot be tested. In this journal, the creator of online retail shop are expected to improve their brand image to distinguished one another differently.
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING Natalia Natalia; Andriansyah Sumanto Putra; Ina Melati
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

This observation is done to find out how much the experiential marketing, service quality and brand image has influenced the customer value and the effect to the customer loyalty of Kereta Api Argo Bromo Anggrek relation Jakarta-Surabaya. The problem that Kereta Api Argo Bromo is facing is that there is a decreasing of passenger’s volume since the last 5 years and the low income compared to the other executive train in the previous period. Analysis of studies using path analysis where the data was obtained through deployment to 145 customers Argo Bromo Anggrek Train relationships Jakarta - Surabaya with random sampling techniques of probability sampling. The results achieved are experiential marketing, service quality and brand image has a significant effect simultaneously to customer value. experiential marketing, service quality, brand image and customer value has a significant effect on customer loyalty. Partially, service quality does not have a significant effect on customer loyalty.

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