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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2014): Publish on November 2014" : 5 Documents clear
LEADERSHIP PRACTICES AND TEACHER DEVELOPMENT IN LBPP LIA MERCU BUANA Respati Wulandari; Agustian Budi Prasetya
Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

Leadership plays an important role in the organization. The role of leaders in any organization is very dominant in generating employee’s development. The company's goal will be difficult to achieve if the employee does not explored its potential as fully as possible or in placing the company among potential employees. Employee’s development plays an important role in organization. This is the part when employees know their personal and professional development in their job. Employee development is a key contributor to a business strategy based on developing intellectual capital, helps develop managerial talent, and allows employee to take responsibility for their careers. The purpose of this research is to determine the leadership factors that effect and predict teacher’s development in LBPP LIA Universitas Mercu Buana. After finding the result of this research, LIA UMB leader and management could utilize the information to enhance teacher’s development in LIA UMB. This research is supported by qualitative and quantitative research and could be concluded that leadership factors which is encourage, respect, responsible, discipline, supportive and communicative are significantly related to employee development. Based on the research, it can be found which leadership factors that predict teacher’s development in LIA UMB.
FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA Jacky Huang; Dahlia Darmayanti
Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

The number of green advertising has been increasing recently due to the concern toward the environment. This research aims to examine if there is correlation between environmental concern, conservation behavior, and buying behavior toward skepticism against green advertising claims. Survey was used to collect data from 150 respondents through paper questionnaire. Cronbach’s Alpha and Confirmatory Factorial Analysis are utilized to determine reliability and validity of the constructs. Multiple Linear Regressions are the hypothesis testing chosen for this study. Independent T-Test is performed to differentiate consumers’ skepticism level toward green advertising claims in relation to the gender group. Cross-tabulation analysis is also performed in order to find out if there is correlation between age and expense toward skepticism level. The result concluded that Environmental Concern was positively affecting the skepticism level of a consumer toward green advertising claims. The finding also shows that environmental behavior of a consumer does not have significant relation to the level of skepticism toward green advertising claims. Environmental Concern of a consumer produce most significant influence toward skepticism level against green advertising claims. However, environmental behavior of consumers does not affect consumers being skeptical toward green advertising claims.
PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA Sherly Wowor; Andy Lunarjanto
Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

Low cost carrier flight industry has negative issues recently in Indonesia, for example pilots were identified for drugs problems, many flight cancellation and delay, issues of consumer convenience such as stiff padding and knee-knocking issues and other issues which affects the brand equity of the airline industry itself. Based on the theory, brand equity is an important and valuable asset to a company, since it can affect a long-term relationship between producers and consumers. Thus, bad branding-decision will destroy the business. Therefore, if the company is able to have a good branding, it will increase company’s performance. Customer based brand equity reflects on how customers think, feel, and appreciate a brand as well as price, market share, and the advantages given to a company's brand. The aim of this study was to determine the influence of brand awareness, brand association and price airline tickets low cost carrier flight in Jakarta on purchase intention. The method used was a descriptive correlation method based on hypothesis testing to determine the level of relationship variables as well as the magnitude of the relationship. Results from this study indicate that there is a significant influence of brand awareness, brand association and the price on the purchase intention. However, price has the greatest influence on the purchase intention (0.343) followed by brand association (0.248) and then brand awareness (0,211).
ANALISIS PENGARUH HARGA, KARAKTERISTIK PRODUK, PROMOSI DAN KESADARAN AKAN MEREK TERHADAP INTENSI PEMBELIAN MOTHERBOARD Andreas Lesmana; Daniel Adhinugraha
Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

The main objective of this study was to analyze the effect of pricing, product characteristics, promotion and brand awareness of intentions to purchase motherboard. This study used questionnaires and interviews to obtain data to be analyzed. The number of respondents was 271 respondents and scattered in several major cities in Indonesia. Data gathered was analyzed using SPSS Statistics 21. The result fo this study showed, (1) There is no positive influence of the price on purchase intentions, (2) Characteristics of the product do not have positive influence on purchase intentions, (3) There is no positive influence of Awareness of the brand on purchase intentions. (4) Promotion has positive influence on purchase intentions.
PERANCANGAN BISNIS MODEL PROBEET BAR FOR DIET AND MUSCLE GROWTH Apriliyani Apriliyani; Ferrianto Surya; Rendy Ikhlas; Gabriel Chanfarry Hadylaw
Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

Business model is a form of a business plan or more commonly entitled a business plan. A good business models produces positive influences on the course of business thus this will impact the profit. This thesis aims to create an innovative business model on snacks made from tubers. The result from analysis such as journals and questionnaires showed that there this type of snack has business opportunity that can be developed. Business development  of Healthy bar is very interesting because of the increasing number of people who put more attention on healthy snacks and communities lifestyle which increasingly refers not only health but also the appearance, such as women on diet and men practice fitness to shape body and muscles grows, and it was solely to get the ideal body. Besides innovation in the food business are currently being developed rapidly and become one alternative to compete in the snack food business.

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