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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
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Articles 6 Documents
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Search results for , issue "Vol. 17 No. 1 (2021)" : 6 Documents clear
BAGAIMANA KEDAI KOPI OHAYOU MENINGKATKAN PROSES KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BANDUNG Sharon Cabrian
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4320.40-60

Abstract

According to Toffin, in 2019 there was a 3-fold increase in the coffee shop business compared to the previous 3 years. An increase in the number of coffee shops is a threat and a challenge for coffee shop business owners. Ohayou Bandung is one coffee shop that is facing competition in the increasing number of coffee shops in the Ciumbuleuit area, Bandung. Due to its strategic location where UNPAR students are the target market, Ohayou has a great opportunity to meet the demand for coffee and public spaces. For this reason, companies need to pay attention to product attributes which are one of the main factors that are considered by consumers and customers in purchasing decisions. The purpose of this study was to determine whether product attributes and service quality affect purchasing decisions at Ohayou Bandung. Product attribute variables are measured by the dimensions of quality, features, design, brand, and packaging. Service quality variables are measured by the dimensions of reliability, responsiveness, assurance, empathy, and physical evidence. The variable of the purchasing decision making process is measured by the dimensions of problem recognition, information seeking, evaluation of alternatives, purchasing decisions, and post-purchase behavior. The results showed that the product attributes and service quality influenced purchasing decisions by 28.7%. In multiple linear analysis it is concluded that product attributes have a greater influence on purchasing decisions than service quality. Based on the partial hypothesis test, product attributes partially influence purchasing decisions. Meanwhile, service quality has no partial effect on purchasing decisions. It is concluded that improving service quality alone is not sufficient to improve purchasing decisions. Ohayou Bandung is advised to improve product quality and features, as well as increase the use of social media. Keywords: Product Attributes, Service Quality, Buying Decision, Ohayou Bandung
USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X Yosefa Yosefa
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4486.61-82

Abstract

PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
PENGARUH LIKUIDITAS, PROFITABILITAS, UKURAN PERUSAHAAN, KOMISARIS INDEPENDEN TERHADAP AGRESIVITAS PAJAK DAN PENGUNGKAPAN CSR SEBAGAI MODERASI Magdalena Erlina
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4523.24-39

Abstract

This study aimed to analyze the effect of liquidity, profitability, firm size, independent commisioner toward tax aggressiveness and moderated by corporate social responsibility (CSR) disclosure in Indonesian mining companies listed on Indonesian Stock Exchange (IDX). This research used quantitative approach with descriptive and verification method. A sample of companies using purposive sampling technique and research data comes from financial reports, annual reports and annual reports of CSR disclosure of mining companies listed on the IDX and published in the period 2018-2019. Partial least square (PLS)-Structural Equation Model (SEM) was used as the method of analysis to examine the effect of the above variables supported by SmartPls 3.0 software system. The results shows that partially profitability affect significantly toward tax aggressiveness.  However, liquidity, firm size, and independent commissioner have no partial effect on tax aggressiveness. As for the moderating effect, the result also shows that CSR disclosure does not significantly affect to strengthen or weaken the correlation between liquidity, profitability, firm size and independent commissioner toward tax aggressiveness. Keywords: Liquidity, Profitability, Firm Size, Independent Commissioner, CSR Disclosure, Tax Aggressiveness
FAKTOR-FAKTOR YANG MEMPENGARUHI AKUISISI PENGETAHUAN DALAM PEMBELAJARAN DARING DI MASA PANDEMI COVID-19 Samuel Andrean Yahya
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4547.1-23

Abstract

The COVID-19 pandemic enforced schools and universities to shift from traditional face to face learning into online learning. Sudden educational shift brought difficulties for students who were struggling to understand and acquire knowledge from teachers during online learning. The purpose of this study is to explore factors influencing students’ knowledge acquisition during online learning and measuring online learning effectiveness. Based on the literature review, a model has been proposed with three factors that are expected to have significant impact on students’ knowledge acquisition during online learning. Technology infrastructure, individual factor, university factor are independent factors, while online learning effectiveness is dependent factor and knowledge acquisition acts as mediating variable. The primary data were collected through questionnaire given to active students from Department of Business Administration, Parahyangan Catholic University. 295 students submitted their response for the research. Validity analysis, reliability analysis, and hypotheses test were conducted using SPSS. The finding reveals that individual factor and university factor have significant positive impact on knowledge acquisition, while information technology has significant negative impact on knowledge acquisition. The results also showed that knowledge acquisition have significant positive impact on online learning effectiveness, and acts as mediating variable between individual factor and online learning effectiveness. Moreover, the results also revealed that online learning in Department of Business Administration has run effectively. Keywords:  online, learning, effectiveness, knowledge, acquisition
PENGARUH CAMEL TERHADAP HARGA SAHAM PADA BANK BUKU 4 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2016-2019 Holy Vilia; Fredella Colline
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4656.83-100

Abstract

This study aims to determine the effect of CAMEL on stock prices at Bank Book 4 which is listed on the Indonesia Stock Exchange during 2016-2019 period. CAMEL ratio used in this study is CAR to measure capital aspects, NPL to measure assets quality aspect, NPM to measure management aspects, ROA to measure earnings aspects, and LDR to measure liquidity aspects. This study uses secondary data which includes 4 Bank Book 4 which are consistently in the category of Bank Book 4 from 2016 and Bank Book 4 which have a capital more than 100 trillion Rupiah. The data analysis technique that is going to be used is the multiple linear regression analysis. The result of hypothesis testing show that (1) CAR and NPL have no effect on stock prices, (2) NPM has a significant positive effect on stock prices, and (3) ROA and LDR have a significant negative effect on stock prices. Keywords: CAR, NPL, NPM, ROA, LDR, Stock Prices
GAMIFIKASI DAN KORELASINYA DENGAN MINAT MENGUNJUNGI ULANG PADA MARKETPLACE “X” Bimo Wicaksono; Fransiska Anita Subari
Jurnal Administrasi Bisnis Vol. 17 No. 1 (2021)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v17i1.4726.101-114

Abstract

How people enjoy games, especially online games, is seen as an opportunity to attract visitors, in this case marketplace visitors. In contrast to offline stores where visitor traffic can be increased through various gimmicks, events, and so on. One of the efforts that the marketplace can make to increase visitor traffic is through the provision of online game services. The fun, addictive nature of the game has made market participants interested in incorporating game elements into a business that is not related to games. This became known as gamification. Marketplace X is one of the marketplaces that provides gamification game services. With repeated visitors accessing the gamification, it is hoped that the marketing efforts of Marketplace X will be exposed to users. This study intends to determine whether there is a relationship between gamification and the interest in revisiting the marketplace. This study uses quantitative research methods supported by SPSS data processing tools to test hypotheses. The data collection technique uses a purposive sampling technique in which the respondents are those who have played gamification in marketplace X and are domiciled in the city of Bandung. The results show that the gamification offered by Marketplace X is considered good by respondents and respondents have a high intention to revisit the marketplace in the future. In addition, there is a fairly strong correlation between gamification and re-visit intention. Therefore, Marketplace X needs to manage its gamification well to attract repeat visits, which is one way to marketing its products. Keywords: gamification, online games, marketplace, re-visit intention

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