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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 48 Documents
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Search results for , issue "Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013" : 48 Documents clear
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS ANGGOTA KUD PLONGKOWATI TIMUR GODONG
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students' Journal of Economic and Management

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Abstract

This study is intended to analyze the effect of service quality on satisfaction and loyalty of members of KUD Plongkowati Timur Godong. The object of this research is KUD Plongkowati Timur members. Determination of the sample using purposive sampling method. the data processing using the application SPSS. The method of data analysis using the validity and reliability. Further analysis using multiple linear regression research and testing mediation to explain the relationship between variables. There are three result of the multiple linear regression. First, service quality has positive and significant impact on satisfaction. It can be seen from the result of the regression coefficient service quality is positive (0,765) with significant 0,000 <0,05. It mean that if the service quality better will increase satisfaction. Second, service quality has positive and significant impact on loyalty. It can be seen from the result of the regression coefficient service quality is positive (0,331) with significant 0,000 <0,05. It mean that if the service quality better will increase loyalty. Third, satisfaction has positive and significant impact on loyalty. It can be seen from the result of the regression coefficient satisfaction is positive (0,539) with significant 0,000 <0,05. It mean that if the satisfaction better will increase loyalty.Keywords: service quality, satisfaction, loyalty
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PASTA GIGI PEPSODENT
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimedtoanalyzethe relationshipbetween thequality of theproduct, priceandpromotionon purchase decisionsPepsodenttoothpaste. Object ofthis studyis theUniversity StudentStikubankSemarang. The population inthis studyis theUniversity StudentStikubankSemarang. Samples was done bypurposivesamplingmethod. withthis techniqueto select thosewhowillbe the respondentbased onspecific characteristicspossessedthesamplesconsideredto havenothing to dowiththe characteristics ofthe population thatis predetermined.Type ofdata usedisprimary data. The analysis techniqueusedin this studyis the technique ofmultiple linear regression analysis. The results ofthis study are: (1) the variablequality of theproductproved tohave asignificantpositiveinfluenceon purchase decisions, 2) variablepricesshown to havea   significantpositiveinfluenceon purchase decisions, (3) promotionvariablesshown to have asignificantpositiveinfluenceon purchasing decisions.Keywords: quality ofproduct, price, promotion, purchasing decisions
PENGARUH KUALITAS LAYANAN, PENANGANAN KELUHAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

Banking industry has realized that customers today not only consider the factor of interest or completeness of the sophistication and features of a banking product, but is currently being sought by the customer is the value (value) to be derived from what is offered by the bank, so that the will eventually be willing to be a loyal customer. The purpose of this study was to analyze the effect of service quality, complaint handling and customer satisfaction on customer loyalty Simpedes savings on PT. BRI (Persero) Unit Truko Kendal. Data used in this study is primary data is data obtained directly from the original source. While the techniques used for data collection using questionnaire by asking a number of written questions used to obtain information and respondent. Population in this research is saving customers Simpedes PT. Bank BRI Unit Truko bejumlah Kendal in 2011 that as many as 4,552 customers. Based Slovin formula obtained a sample of 98 people. Sampling technique using convenience sampling or sample selected with ease. Test tool in this study using multiple linear regression. Analysis results can be concluded that: Service quality has a positive effect on customer loyalty acceptable. The better the quality of services provided, it will increase customer loyalty. Handling customer complaints positive effect on customer loyalty acceptable. The faster handling customer complaints are resolved, it will increase customer loyalty. Customer satisfaction has a positive effect on customer loyalty acceptable. Increasingly customers are satisfied, then the customer loyalty will increase quality of service, handling customer complaints and customer satisfaction together a positive effect on customer loyalty Keywords: Quality of service, handling customer complaints, customer satisfaction and customer loyalty
PENGARUH LIKUIDITAS, LEVERAGE, AKTIVITAS, DAN PROFITABILITAS TERHADAP RETURN SAHAM (Studi pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students' Journal of Economic and Management

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Abstract

Dinamic economics condition and always experience change from time kewaktu, in umu will influence operational a will company, in industrial group. one of [the] industrial enough sensitive towards this economics condition change manufacturing industrial. ig. k. a. ulupui (2009) analyze liquidity ratio influence, laverage, activity and profitability towards return share (study in company food and drink with consumption goods industrial category). watchfulness result demoes that variable cr, der, tat partially doesn't has influence significant towards return share. while roa has which are positive influence significant towards return share companies. while watchfulness that done by rahfiani khairurizka, et. al. (2009) with title the effect of financial ratios, firm size, and cash flow from operating activities in the interim report to the stock return show result that roe, npm, der, pbv positive influential towards return share, while CR, TATO, ta, CFO negative influential towards return share. aim from this watchfulness tests liquidity influence, leverage, activity, and profitability towards return manufacturing business share at indonesia effect exchange. Aim from this watchfulness tests liquidity influence, leverage, activity, and profitability towards return manufacturing business share at indonesia effect exchange.This watchfulness population manufacturing business mobile the share is dealed during 2006 up to 2010. watchfulness sample election technique is done according to purposive sampling so that got sample total 75 emiten. data analysis that used to answer watchfulness hypothesis is use doubled regression analyzer.This watchfulness result shows that current ratio, and debt to equity negative influential and significant towards return share, while total asset turnover, return on asset not influential significant towards return share.Keyword: Current Ratio, Total Asset Turnover, Return On Asset Debt Equity Ratio, And Return Share
PENGARUH KOMPENSASI, KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN ( Studi pada bagian produksi PT. Kayamas Intitama Semarang)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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This study is a study that examined the effect of compensation, leadership and work environment on the performance of employees in the production of PT. Kayamas Intitama Semarang. This study aims to examine and analyze the effect of compensation, leadership and work environment on the performance of employees in the production of PT. Kayamas Intitama Semarang. In this study, the study used a sample of 90 respondents to the data collection methods used in this research is using questionnaires (questionnaire) by distributing a questionnaire to the respondent in order to obtain information. The data were analyzed using factor analysis to test the validity of the questionnaire items, Cronbach alpha formula to test the reliability of the instrument, regression analysis, to examine the effect of partially magnitude of each independent variable were tested with the coefficient of determination (R2) and the effect of partially prove their each independent variable. The results of the research are: (1) Compensation and significant positive effect on employee performance, the better the compensation will better the performance of employees. (2) Leadership and significant positive effect on employee performance, the better the leadership will better the performance of employees. (3) The working environment and significant positive effect on employee performance, the better the better the conducive and employee performance.Keywords: Compensation, Leadership, work environment and employee performance
PENGARUH KOMUNIKASI, MOTIVASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT SANDANG ASIA MAJU ABADI SEMARANG
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students' Journal of Economic and Management

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This study aimed to examine the effect of communication, motivation and career development on employee performance at PT Sandang Asia Maju Abadi Semarang. The population as many as 658 employees with a sample of 100 respondents. In this study, the sampling technique used is random sampling. The questionnaire was tested using Validity and Reliability. The results prove that all items declared valid and reliable statement. Subsequent analyzes were tested using multiple linear regression and the results prove that the communication have an effect on by significant to employee performance, motivation have an effect on by significant to employee performance. and career development have an effect on by significant to employee performance.Keywords: communication, motivation, career development, employee performance.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN ( STUDI PADA PTPN.IX. PERSERO KEBUN MERBUH )
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The purposeofthe studytitled ”The Influence of Leadership, Motivation and compensation of Employee Performance in PTPN IX PerseroKebunMerbuh” is the analysis of leadership, motivation and compensation of employer perform in PTPN IX PerseroKebunMerbuh. The sample using of research 130 reponde with data collection of methode using of research is questionnaire with the way of questionnaire list to response get information.The data were analyzedusingfactoranalysitotest thevalidity of thequestionnaireitems, Cronbachalphaformulatotest the reliability ofthe instrument, regressionanalysis, toexamine theeffect of partiallymagnitudeof eachindependent variableweretestedwith thecoefficient of determinationandtestfitthe modelto testandprovethe influence oftherespective partialfree variable. The results ofthe hypothesisare: (1) The results ofstatisticalcalculationwithlinearregressionanalysiscan beshown by theregressionequationY=X1+X2+X3. From theregressionequationis knownthat theleadership, motivationandcompensationhasa positiveand significantimpacton employee performance. (2) The calculation of the magnitude ofthe coefficient of determination. Thismeansthat theindependentvariable(leadership, motivation, andcompensation) amounted% have a roletogethercanexplain/explainthe dependentvariable(employee performance). While the remaining11.7% (100% -88.3) is explainedbyother variables thatare notusedin this study. (3) The hypothesis thathas beendonein this studywe can concludethat: A) There is apositiveand significanteffect ofleadershipon employee performance. B) There is apositiveand significanteffect ofmotivationon employee performance. C) There is apositive and significant impacton the performance ofemployeecompensation. D) There is apositive and significant impactof leadership, motivationandcompensationto employee performance.Keywords:The Leadership, Motivation, Compensation, EmployeePerformance
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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This research is a study to analyze the effect of quality of service, quality of product, promotion and design of the motor vehicle purchase decisions Yamaha Mio J. Object of this study is that consumers who buy Yamaha Mio J on the CV. Motor Ungaran lasting. In this study, researchers used purposive sampling and obtain the sample size of 100 respondents. Data obtained from the questionnaires. Questionnaire data was processed using SPSS. Results of data analysis showed that the research model has a good agreement and all the research hypothesis can be proven. The conclusion drawn is the quality of service, quality of product, promotion and design significantly influence the purchase decision.This study has the limitations of the limited samples of research as one of the principal sources of data, which is limited to consumers who buy vehicles Yamaha Mio J on the CV. Lasting Motor Ungaran, besides the variables used in the study is limited to the variable quality of service, quality of product, promotion and design. There may be other factors that have more influence in determining the customer purchase decision on the CV. Lasting Motor Ungaran, eg price, distribution, places, and others.Keywords: Quality of Service, Quality Products, Promotion, Design and Purchasing Decisions.
PERAN KUALITAS LAYANAN, CITRA LEMBAGA, DAN NILAI BAGI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS (Studi Pada Mahasiswa Fakultas Ekonomi Unisbank Semarang)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The purpose of the study entitled "The Role of Service Quality, Image Institute, and Value For Customers on Customer Satisfaction and Loyalty impact" is to investigate and analyze the role of service quality, the image of the institution, and customer value on customer satisfaction and its impact on loyalty. Population of 1097 students in the study of the withdrawal of a total sample of 100 respondents. The sampling technique used was purposive sampling sampling. The results of the hypothesis are: (1) The calculation of the statistical multiple linear regression analysis. (2) The calculation of the coefficient of determination of unity magnitude remaining 69.7% 30.3% influenced by other factors and coefficients of determination both remaining 79.2% 20.8% influenced by other factors. (3) The hypothesis in this research can be concluded that: a) the quality of service, the image of the institution and value for customers and a significant positive effect on customer satisfaction. b) quality of service, the image of the institution, to customer value and customer satisfaction, and a significant positive effect on loyalty. Stikubank University of Semarang in which case they should pay attention to the factors that influence loyalty, quality of service, the image of the institution, to customer value and customer satisfaction.Keywords: quality of service, the image of the institution, to customer value, customer satisfaction, loyalty.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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This study is intended to analyz the effect of service quality on customer satisfaction and its impact on customer loyalty, as well as to test the mediation between service quality on customer loyalty with customer satisfaction as mediator variables were tested using path analysis (path analysis). The object of this research is E- Cinema at E- Plaza Semarang. Determination of the sample using purposive accidental sampling method. Respondents in this study were 100 respondents. this study, the data processing using the application SPSS (Statistical Package for Social Sciences). The method of data analysis using the validity and reliability. Further analysis using multiple linear regression research and testing mediation to explain the relationship between variables. The result is service quality and satisfaction have positive and significant effect on loyalty. This shows if the service quality and satisfaction better will increase loyalty. While the services quality from test mediation indirect effect on loyalty, so the service quality affects loyalty through customer satisfaction.Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

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