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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
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Articles 48 Documents
Search results for , issue "Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013" : 48 Documents clear
PENGARUH KUALITAS LAYANAN DAN NILAI TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

This study aims to measure the level of customer satisfaction and loyalty by examining variables that affect the identification of customer satisfaction and loyalty with Bank BRI Penaruban Kendal. After a review of related literature, in this study determined significant variables that allegedly affects customer satisfaction and loyalty, which is the variable quality of service that includes dimensions of physical evidence, reliability, security, responsiveness, and empathy and variable customer value can be seen as a basis for the development strategy of customer satisfaction leads to loyalty.Respondents were selected using purposive sampling technique. With a total sample of 100 customers of Bank BRI Unit Penaruban Kendal. The data were analyzed using factor analysis to test the validity of the item in question, and the formula Croanbach 's Alpha to test the reliability of the instrument. The data analysis technique used in this study was SPSS for Windows 13.0, which is used to test the 5 hypotheses that have been developed.Hypothesis testing results showed a positive and significant relationship between the quality of services that include physical evidence, reliability, security, responsiveness, and empathy, on customer loyalty with customer satisfaction mediated. Also found a direct relationship between the positive and significant customer value with customer satisfaction and customer loyalty. The results of calculations for model testing showed acceptable results using Regression Analysis and Path Analysis. Keywords : Service Quality, Customer Value, Customer Satisfaction and Customer Loyalty
PENGARUH PRICE EARNING RATIO, MARKET TO BOOK VALUE DAN OPERATING LEVERAGE TERHADAP RETURN SAHAM DI BURSA EFEK INDONESIA
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

Basically every investor that invests so expect to benefit from these investments in the future. The advantage is a compensation for the time and risk associated with the investment in doing. Purpose of investing is to maximize investor return, without forgetting the risk factors they face. Before investing, prospective investors would require information relating to the implementation of the investment. Analysis of financial ratios include leverage and market ratios. Research on the relationship Price Earning Ratio, Market to Book Value and stock returns by Farah Margaretha and Irma Damayanti (2008) which states that the Price Earning Ratio and Amrket to Book Value significantly affect stock returns. And, research on the relationship Operating Leverage for stock returns Medeiros et.al.(2003) showed that the OL has a significant effect on stock returns. This study population is a manufacturing company whose shares are actively traded during 2008 to 2010. Sample selection techniques conducted by purposive sampling to obtain a sample size 79 issuers. Analysis of the data used to answer the research hypotheses used multiple regression analysis tool, having previously tested the normality of the data and the classical assumptions. In addition, this study also tested the fit of the model. Test equipment is conducted by the F test and the coefficient of determination. The results of this study indicate that the Price Earning Ratio has negative and significant impact on Stock Return; Market to Book Value positive but not significant impact on Stock Return, and Operating Leverage had significant effect Stock Return . Keywords: Price Earning Ratio, Market to Book Value, Operating Leverage and Return of Shares
PENGARUH KUALITAS LAYANAN DAN NILAI TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The purpose of this study was to measure the level of customer satisfaction and loyalty by examining variables - variables that affect the identification of customer satisfaction and loyalty at Bank BNI Syariah Branch Office Semarang . After a review of related literature, in this study determined significant variables that allegedly affects customer satisfaction and loyalty, which is the variable quality of service that includes dimensions of physical evidence ( tangibles ), reliability (reliability ), security (assurance ), responsiveness (responsiveness ), and empathy ( empathy ) and variable customer value can be seen as a basis for the development strategy of customer satisfaction leads to loyalty. In this study , researchers used purposive sampling and obtain a sample of 100 customers of Bank BNI Syariah Branch Office Semarang. The data were analyzed using factor analysis to test the validity of the item in question , and the formula Croanbach 's Alpha to test the reliability of the instrument. The data analysis technique used in this study was SPSS for Windows 16.0, which is used to test the 5 ( five ) hypothesis that has been cultivated. And hypothesis testing results showed a positive and significant relationship between the quality of services that include physical evidence (tangibles), reliability (reliability), security (assurance), responsiveness (responsiveness), and empathy (empathy), on customer loyalty with customer satisfaction mediated. Also found a direct relationship between the positive and significant customer value with customer satisfaction and customer loyalty. The results of calculations for model testing showed acceptable results using Regression Analysis and Path Analysis. Keywords : Service Quality , Customer Value , Customer Satisfaction and Customer Loyalty
PENGARUH PERSEPSI KUALITAS PRODUK DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG HANDPHONE BLACKBERRY PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS STIKUBANK SEMARANG
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The purpose of this study was to analyze the effect of perceived quality and brand loyalty to the Blackberry mobile phone repeat purchasing decisions. The population in this study were students of the Faculty of Economics, University Stikubank Semarang. The sample size used is based on the formula proposed by Taro obtained as many as 100 people. Sampling technique using purposive sampling. Data used in this study is primary data is data obtained directly from the original source. Analysis results can be concluded that: (a) Perceived quality has a positive effect on repeat purchasing decisions. The better the perceived quality blackberry phone, blackberry phone then repeat purchasing decisions will increase. (b) Brand loyalty has a positive effect on repeat purchasing decisions. The more loyal customers, the blackberry mobile phone repeat purchasing decisions will increase.   Keywords: perceived quality, brand loyalty and repeat purchase decisions
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KAS DIVIDEN PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2009 - 2011
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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This study aims to examine the influence of Return On Investment, Cash Ratio, Debt To Total Assets, Earning Per Share of the Cash Dividend on LQ45 companies listed in Indonesia Stock Exchange in 2009-2011.The research was conducted in the Indonesia Stock Exchange in 2009-2011 LQ45 companies. Sampling technique using purposive sampling sampling using certain criteria.Of these criteria, then obtained a sample of 24 companies. Analysis technique used is by using multiple linear regression analysis. Multiple linear regression analysis was used to determine the effect of independent and dependent variables. Whereas in hypothesis testing using the t-test. T-test is used to determine the significance of the influence of an independent variable (X) on the dependent variable (Y) partially.The results prove that the Return on Investment (ROI) and Earning Per Share (EPS) significantly affects Cash Dividend (CD), while for the Cash Ratio (CSR) and Debt To Total Assets (DTA) does not affect the Cash Dividend (CD). Keywords: Cash Dividend, Return on Investment (ROI), Cash Ratio (CR), Debt To Total Assets (DTA), Earning Per Share (EPS).
ANALISIS PENGARUH PROMOSI PERSEPSI HARGA DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VEGA ZR
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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This research is grounded by the decreased sale of  Yamaha when compared to its competitors such as Suzuki and Honda. As for the problem in this research is “influence  perceptiont of price, perception of quality products, and promotional product purchasing decisions influence the Yamaha motorcycle?” The purpose of this research is to analyze the effect of each variable promotion (X1), perceptiont of price (X2), and decaint (X3) on purchase decision (Y). In this research, data were collected through questionnaire method against 100 respondens purchaser and user of Yamaha motorcycles in Weleri Kendal with the purposive sampling. This method is used to determine the responses of respondents for each variable. The calculation results obtained that the factors having the most positive and significant influenceon purchase decisionsis promotion. Price also has a positive and significant impact on purchasing decisions. The decaint factors has a positive and significant impact onpurchasing decisions. Keywords: promotion, perception of price, decaint , purchasing decisions.
PENENTU KINERJA KEUANGAN SERTA KONSEKUENSINYA TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The main objective of this study was to examine the impact of these factors on financial performance of manufacture industry that listed at Indonesia Stock Exchange over 2009-2011. The objective of this research is to test and analyze whether debt equity ratio, current ratio, institutional ownership, firm size to financial performance and to analys the influence of financial performance to firm value. Thirty-five companies met the criteria and were analyzed descriptive statistic and multiple regression were performed to test the hypothesis. Hypothesis testing is based on balancing theory, information theory asimetric, packing order theory, signaling theory, agency theory and previous empirical evidence. The conclusion shows that the debt equity ratio and firm size are influence financial performance, but current ratio and institutional ownership are not significant impact of financial performance. The other conclusion show that financial performance influence firm value.   Keyword : debt to equity ratio, current ratio, institusional ownership, firm size, return on asset, firm value
PENGARUH FASILITAS DAN KUALITAS LAYANAN TERHADAP KEPUASAN ANGGOTA (SETUDI KASUS PADA KOSPIN MULTI DANA SEMARANG)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Research by title EFFECT OF FACILITIES AND QUALITY SERVICE SATISFACTION OF MEMBERS CASE STUDY ON KOSPIN MULTI DANA SEMARANG a study to determine and analyze whether the variable variable facilities and services provided by Kospin Multi Dana Cabang Semarang significant effect on member satisfaction Kospin Multi Dana cabang Semarang. Therefore, the authors take the title “EFFECT OF FACILITIES AND QUALITY SERVICE SATISFACTION OF MEMBERS (CASE STUDY ON KOSPIN MULTI DANA SEMARANG) “. The samples used in this study were 100 responden.Teknik used in this study used purposive sampling to select respondents or according to the requirements to become a respondent has been a member for at least 1 year and at least 17 ​​years of age. The collected data is tested first by using test validity and reliability in order to obtain valid and reliable results that can be used in subsequent testing. Of the test result that is stronger than the facility variable variable service because, comfort members while performing activities of savings and loans in Kospin Multi Dana more highlighted by the members Kospin Multi Dana. his study has limitations that the variables used only in the dimension of facilities and quality of service, while there are many other factors which may affect the satisfaction of a member. Therefore, further research is suggested to consider other variables that have not been present in the sample penelitianini lebihluas and determination. Keywords : Facilities, quality of service, member satisfaction
EFFECT OF CORPORATE IMAGE AND QUALITY SERVICE LOYALTY THROUGH CUSTOMER SATISFACTION NATURAL IMAGE HOTEL DEMAK
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The purpose of this study is to demonstrate the influence of corporate image and service quality on loyalty through customer satisfaction. To examine this research is necessary to study the theory of the meaning of corporate image understanding, understanding service quality, loyalty and sense of understanding consumer satisfaction. Using quantitative research approaches to test the inferential process is to test the hypothesis proposed in theory. Sampling technique is done using purposive random sampling, where sampling with particular consideration. The sample in this study amounted to 95 users hotels Citra Alam Demak. Data collection techniques using primary data in the form of a questionnaire. Then the data analysis tools using multiple regression and simple regression whereas hypothesis testing using t-test. The results showed that (1) the company's image significantly influence consumer satisfaction, influence the value of 18.14%, (2) the quality of services significantly influence customer satisfaction, influence the value of 24.20% and (3) significantly influence consumer satisfaction consumer loyalty, pengarunya value of 58.21%. Then the value of the adjusted coefficient of determination (adjusted R ²) variable corporate image and service quality variables can explain konusmen satisfaction of 0.688 or 68.8%. Then the coefficient of determination (adjusted R2) of customer satisfaction on loyalty of 0.577 or 57.7% were able to explain variation in customer satisfaction loyalty variableKeywords: Corporate Image, Service Quality, Satisfaction and Loyalty
PENGARUH LINGKUNGAN KERJA, KEPEMIMPINAN, DAN MOTIVASI TERHADAP PRESTASI KERJA PEGAWAI DINAS PERTANIAN TANAMAN PANGAN DAN HOLTIKULTURA PROVINSI JAWA TENGAH
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The study aims to examine and analyze the influence of work environmenton, leader ship and motivation to the work performance employee of department of agriculture and horticulture crops province of Central Java. Based on the calculation formula slovin samples in this study amounted to 54.5 roundedto 90 respondents. These research ersuse a method Random Sampling. Using quantitative and qualitative analysis that includes the Test Validity, Test Profitability, Multiple linier Regressi on and Coefficient of Determination. Techniques of data analysis in this study using multiple linear regression while hypothesis testing using test and F test Based on survey results revealed that there are positive and significant influence between work environment (X1) on the work performance (Y), there isa significant and positive effect between leader ship (X2) on the work performance (Y), there are positive and not significant between motivation (X3) on work performance (Y), motivation, discipline and work environment work together have a positive and significant impact on employee performance. Based on the coefficient of determination there is the influence of motivational variables (X1), the variable of work discipline (X2), the work environment variables (X3) jointly affect the performance variable (Y) is 61,2% Keywords, Work Environment leader ship, motivation, work Performance.