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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 41 Documents
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Search results for , issue "Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014" : 41 Documents clear
PENGARUH REPUTASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN BENGKEL YAMAHA FLAGSHIP SHOP SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study is a study that examines the effect of Reputation and Influence Satisfaction and Quality Services To Impact On Customer Loyalty . Research conducted on the Yamaha customers Flagship Shop Semarang. a sample of respondents in this study were 100 respondents . The results showed that , the first hypothesis there is a positive effect on customer satisfaction workshop Reputation Yamaha Flagship shop in Semarang , the second hypothesis there is a positive effect on customer loyalty workshop Reputation Yamaha Flagship Shop Semarang , the third hypothesis there is a positive effect of Service Quality on Customer Satisfaction workshop Yamaha Flagship Shop Semarang , the fourth hypothesis there is a positive effect of Service Quality on customer Loyalty workshop Yamaha Flagship Shop Semarang , the fifth hypothesis there is a positive effect of satisfaction on customer loyalty workshop Yamaha Flagship Shop Semarang . Keywords : Reputation , Service Quality , Satisfaction and Loyalty
PENGARUH KEBUTUHAN MENCARI VARIASI, PERSEPSI HARGA DAN CELEBRITY ENDORSER TERHADAP BRAND SWITCHING (Studi Empiris Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang)
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Abstract

This study is done to analyze the effect of variables variety seeking, price perception, and celebrity endorser against brand switching behavior GSM card in among students. Respondents of this study were students who ever switch brands totaling 100 respondents. The sampling technique using sampling Purposive, then analysed using multiple linear regression. The results of this study indicate that brand switching behavior (Switching Behavior), significantly and positively influenced by the variety seeking and price perception. celebrity endorser variable is not significant and positive influence on brand switching. The most dominant variable affecting brand switching behavior a GSM card is price perception.whereas variable small influence is a variable celebrity endorser.For future researchers, the data collection can be performed to consumers on various pulse counters in order to provide more complete information. Keyword:Variety seeking, Priceperception, Celebrity endorser and Brand switching
ANALISIS PENGARUH LIKUIDITAS, STRUKTUR MODAL DAN SKALA PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN FOOD AND BEVERAGES DI BEI PERIODE 2009-2012
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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This study is a study that examines the effect of liquidity, capital structure and scale the company to profitability in Food and Beverages company in BEI 2009-2012.The results of the first study showed that the positive and significant effect of liquidity, the higher the liquidity will increase the profitability of the company. The results of both studies showed that the capital structure and significant positive effect on profitability so that loans obtained from third parties can be used optimally in improving the profitability of the company. While the results of the three studies showed that the scale of the company and no significant negative effect on profitability, the more extensive the company is not going to determine the high profitability of the acquisition on the company, but may be determined by other factors. Keywords : Liquidity, Capital Structure, Corporate Scale, Profitability
PENGARUH MOTIVASI, CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP NIAT BERTRANSAKSI ULANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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This study aimed to analyze the influence of Motivation, Corparate Image and Intention Trunst in Transaction Brithday in customer intention to Koperasi transaction. This behavior does not only happen to certain customers but all customers that there koperasi.Samples taken are all consumers business comperative “esgeef” Commercial Markets Peterongan Semarang region that has been conducting transaction whithim the last 2 years, amounting to 100 people repsonden.Based on the analysis using the t test is conclude Motivation variable t test value of 0.543 whit 0.000 sig, sig t test (<) 0.005 so it can be concuded the motivation variable positive ang significant effect on Intetion Transaction Birthday. Variable t test value of 0.340 with Corporate Image sig sig 0.000 t test (<) 0.005 so it can be concluded that the Corporate Image variable positive and significant effect on Intention Transaction Birthday. t test value of 0.143 with a confidance sig 0.143 t test (<) 0.005 so it can be concluded that the Trust variable positive and significant effect on Intention Transaction Birthday.
ANALISIS PENGARUH LIKUIDITAS, LEVERAGE, DAN PROFITABILITAS TERHADAP DIVIDEND PAYOUT RATIO PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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The purpose of the research is to examine the effect of liquidity, leverage, and profitability on dividend payout ratio. This research is focused on manufacturing company at Indonesia Stock Exchange during the period 2009, 2010, and 2011.In this study, researchers used purposive sampling and obtain a sample of 39 sample companies. The analysis data use multiple regression model. The result show that Liquidity (Cash Ratio) has positive and no significant effect, Leverage (Debt to Equity Ratio) has negative and significant effect, and than Profitability (ROE) has positive and no significant effect. The Adjusted R Square is 0,220. It means that 22% variation of Dividend Payout Ratio influenced by the Cash Ratio, DER, and ROE, while the rest of 78% influenced by other factors which are not included in the model. Keyword: Cash Ratio, DER, ROE, and Dividend Payout Ratio
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI DI PT.PLN (Persero) APJ SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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This studyanalyzed the effects ofwork motivation, leadership, work environmenton employee performance. The research objectin this paper isPT.PLN (Limited) APJ Semarang. Sampling technique in this study is the use of purposive sampling of 100 respondents in the sample by using the method of data collection questionnaire (questionnaire) by distributing a list of questions to respondents in order to obtain information. The purpose of the study was formulated to determine the effect of leadership, motivation, communication on employee performance. The data were analyzed using factor analysis to test the validity of the question items, Cronbach alpha formula to test the reliability of the instrument, regression analysis, to examine the influence of each partial independent variables were tested by regression analysis. The results of the research are: (1) Leadership has a positive and significant impact on employee performance. (2) Motivation does not have an influence on employee performance. (3) Communication has a positive and significant impact on employee performance. Keywords: work leadership, motivation, communication and employee performance.
PENGARUH LINGKUNGAN KERJA, KEPEMIMPINAN, MOTIVASI KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KEPUASAN KERJA PEGAWAI (Studi Pada Dinas Kehutanan Jawa Tengah)
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Research on the influence of the work environment, leadership, work motivation and organizational commitment on job satisfaction (Studies in Central Java Forestry Office), take the 53 respondents with a significance level of 5%, the data used primary data, data analysis using quantitative analysis include test validity, reliability test, multiple regression analysis, t test, F test and the coefficient of determination.Based on the data analysis can be concluded as follows: Leadership highest positive effect on job satisfaction employee means good leadership can be done by a leader lends support to subordinates in order to carry out tasks without being weighed down. The second positive effect of organizational commitment on job satisfaction means employee organizational commitment can either be done by giving direction to subordinates to accept any job duties of the agency. Work motivation third positive effect on job satisfaction means employee motivation needs to be given to an employee can be done by the leadership must give direction to subordinates that everything can be achieved through hard work. The work environment has a positive effect on job satisfaction lowest employee work environment means that must be achieved is by way of leadership must know the equipment in accordance with standard work already working.Keywords: Work Environment, Leadership, Motivation, Organizational Commitment and Job Satisfaction
PENGARUH GAYA KEPEMIMPINAN, INSENTIF, DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. MAZUVO INDO SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Penelitian ini merupakan penelitian yang menganalisis pengaruh gaya kepemimpinan, insentif, dan motivasi terhadap kinerja karyawan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 59 responden terhadap karyawan PT. MAZUVO INDO. Teknik pengambilan sampel yang digunakan berupa sampling jenuh, atau dengan memilih semua anggota populasi untuk dijadikan sampel. Teknik pengujian data meliputi uji validitas dan rebilitas sehingga diperoleh hasil yang valid dan reliable yang dapat digunakan pada pengujian selanjutnya. Analisis selanjutnya penulis menggunakan pengujian regresi berganda untuk menjelaskan hubungan antara variabel independen dan dependen. Hasil penelitian menunjukkan variabel gaya kepemimpinan, insentif, dan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan.Kata Kunci : Gaya Kepemimpinan, Insentif, Motivasi dan Kinerja.
PENGARUH KUALITAS LAYANAN DAN KELUHAN PELANGGAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN JASA BENGKEL CV. YAMAHA YUDISTIRA PEGANDON KENDAL
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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This study analyzed the relationship between service quality and customer complaints to the satisfaction and its impact on customer loyalty workshop services. Object of this study is the CV. Yamaha Yudistira Pegandon. Problems in the study refers to the phenomenon of decline in CV sales service. Yamaha Yudistira Pegandon significantly in December 2012, and in January, February, May, June, Septenber, October 2013. The purpose of this study was formulated to examine the factors that influence loyalty workshop services. The model is formulated in this study aims to provide a critical understanding of the concept and measurement of loyalty. Researchers incorporate elements of service quality, customer complaints and satisfaction as well as having significant consequences on loyalty workshop services. In addition to the theoretical model, this study formulates three hypotheses. Proposif sampling methods have been required to obtain the data in this study. Researchers using 100 respondents and all respondents were subscribers CV. Yamaha Yudistira Pegandon. Analysis of data using multiple regression analysis using SPSS. Yamaha Yudhisthira Pegandon. Analysis of the data using multiple regression analysis using SPSS. Quality of service has no effect on satisfaction, while the effect on the satisfaction of customer complaints and satisfaction affect customer loyalty. The final conclusion can be recommended as an insert for the management of CV. Yamaha Yudistira Pegandon. Researchers believe that the approach with regard to the dimensions of service quality, customer complaints and satisfaction can help managers improve loyalty, because these three variables important to increase customer loyalty workshop services. Keywords : Service Quality, Customer Complaints, Customer Satisfaction and Loyalty Services Workshop.
PENGARUH RESIKO BISNIS, PERTUMBUHAN ASSET, PROFITABILITAS DAN KEPEMILIKAN MANAJERIAL TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR DI BEI PERIODE TAHUN 2009 – 2011
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Capital structure is counter balance between capital use self with long-range loan use, the purpose how big capital self and how big long term liabilities that be used, so that can optimal. with optimal capital structure existence will produce optimal rate of return also, so that merely company that get profit, but stockholder even also come along to get profit. (farah margaretha, 2003). This watchfulness aims to test business risk influence, asset growth, profitability, and property manajerial towards capital structure in manufacturing business at indonesian Stock exchange period 2009 - 2011. population that used in this watchfulness manufacturing business go public during 3 year that is begins year 2009 -2011. with take sample has companied that listed at indonesia effect exchange (bei). as to sample taking is chosen according to purposive sampling got 77 emiten.This watchfulness result shows that negative influential business risk and significant towards capital structure. while asset growth, profitability, and property manajerial positive influential and significant towards capital structure.Keyword : business risk, asset growth, profitability, property manajerial, and capital structure

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