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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 62 Documents
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Search results for , issue "Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014" : 62 Documents clear
PENGARUH MOTIVASI, PERSEPSI, SIKAP KONSUMEN DAN PEMBELAJARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE “BLACKBERRY” (Studi Pada Masyarakat di Kota Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The development of technology, especially mobile technology today, that is worthy of attention, this is because almost all mobile phone to know the age limit , and even almost all walks of life use cell phones in their everyday lives , in connection with it, the BlackBerry nowadays become trend in society Indonesia, Semarang in particular.This study examined how the influence of consumer motivation, consumer perception, consumer attitudes and consumer study on purchasing decisions smartphones " BlackBerry " (Studies in Society in the city of Semarang). The study population of Semarang society. In this study sampling was done by using accidental sampling method. This technique is a sampling technique that is derived from those who are in the scope. Thus mean of samples taken is Semarang society who happen to be found and purchased a BlackBerry smartphone in a few Mall in Semarang. Based on research by the author suggests that there is a positive and significant influence between consumer motivation to purchase decision, there is a positive and significant influence between consumer perception on purchase decisions, there is a positive but not significant effect between consumer attitudes toward purchasing decision, there are positive but not significant effect learning between consumers on purchasing decisions, there is a positive and significant effect between the variables of motivation, perception, consumer attitudes and learning together influence the purchase decision variable, coefficient of determination is the Adjusted R Square in the amount of 16.7 % . This means that made ​​questions of all variables in this study is only able to express by 16.7 % of the total purchase decision while the remaining 83.3 % is influenced by other variables not included in this study as brand association, brand loyalty and brand equity. Keywords: consumer motivation, consumer perception, consumer attitudes, consumer learning and purchasing decisions
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (Studi Empiris pada Konsumen CV. Tiara Sakti Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study takes an object on CV. Tiara Sakti Semarang is one company that is engaged in services, especially services airfares. The research aims to analyze the effect of service quality, price perceptions and beliefs towards customer satisfaction. Total sample of 99 respondents. Sampling technique in this study using purposive sampling criteria are based sampling that consumers who use the services or product of CV. Tiara Sakti at least 2 times already and are willing to be the respondent at the time of questionnaire distribution. The test results are obtained by partial positive and significant effect between service quality on customer satisfaction, there is a partial positive and significant effect between price perception and customer satisfaction are partially positive and significant effect of trust on customer satisfaction. Keywords: quality of service, price perceptions, beliefs, and customer satisfaction
ANALISIS PENGARUH KOMPENSASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (Studi pada Karyawan PT. Dharma Agung Electrindo Jakarta)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

Human resources is on every important factor in a company, in addition to the factors such as capital, one way to improve the performance,motivation and job satisfaction of employees is to provide compensation. Another element in the company of significant value in the enterprise compensation management system is leadership. This research is aimed to examine the effect of variable compensation and leadership to employee performance. Analyses were performed using SPSS. SPSS analysis of the test results showed that compensation shown to significantly affect the performance of employees and leadership proved to have a significant effecton employee performance. Keywords: Compensation, Leadership, Employee Performance
PENGARUHKUALITAS PRODUK DANPERSEPSI HARGA TERHADAP KEPUTUSANPEMBELIAN KONSUMENSEPEDA MOTORMEREKHONDA (Studi pada MahasiswaPengguna Sepeda MotorHonda Vario di UnisbankSemarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality and perceived price on purchase decisions Unisbank student Semarang Vario Honda motorcycles. The population in this study is the user Vario Honda motorcycles. The samples in this study were students at the University Stikubank (Unisbank), Jl. Tri Lomba Juang dan Jl. Kendeng V Bendan Ngisor, Semarang, user’s Honda Vario. The samples in this study using a non-probability sampling with the sampling method used was purposive sampling, the sampling technique with a specific purpose. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that : (a) the quality of the products has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. (b) perceived price has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. Keywords: qualityof product, priceperceptions and purchasedecisions
EFFECT OF PRODUCT QUALITY, PRICE ANDPURCHASE DECISION OFCONSUMER LOYALTYBLACKBERRY PHONE (Studies inUnisbank StudentsIn Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

Today information technology is that it takes a lot of people mobile phones. Besides functioning to make and receive phone calls, cell phones are generally also has the function of sending and receiving short messages (short message service, SMS). Currently circulating various brands of mobile phones (cell phones) in the market, including, Nokia, Samsung, Blackberry, Sony Ericsson. Among the brands of mobile phones, Blackberry's market share in the years 2011 - 2012 has decreased. It is alleged consumer loyalty to Blackberry tends to be low. Loyalty is low due to the purchase decision Blackberry too low. Many factors affect a decrease in the purchase, such as product quality and price are not in accordance with the wishes of consumers. The population in this study was a university Stikubank (Unisbank), Tri Lomba Juang street and Kendeng V Bendan Ngisor street, Semarang Blackberry mobile phone users. The sample in this study was 100 students. Type and sampling techniques using puposivel sampling. Data collection techniques used were primary analysis technique used is multiple regression analysis. The results showed that: (1). Product quality influence on purchase decisions. (2). Price influence on purchase decisions. (3). Influence purchasing decisions on consumer loyalty. (4). Affect product quality on consumer loyalty. (5). Price effect on customer loyalty. (6). Affect product quality to customer loyalty with the purchase decision as mediation. (7). Price effect on consumer loyalty to the purchase decision as mediation.Keywords: Quality of Product, Price, Purchase Decision, Consumer Loyalty
ANALISIS PENGARUH DIMENSI – DIMENSI KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA KRANGGAN AJI MOTOR AHASS 0367 KABUPATEN KENDAL
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

Quality is a dynamic state associated with products, services, people, processes and environments that meet or exceed expectations. Loyalty is defined is a consumer impulse to forge strong ties with the company, the bonding is done with customer loyalty by using the goods or services that have been worn. The concept of service quality include reliability, responsiveness, assurance, tangible concern and has become a dominant factor to the success of the company. The purpose of this study was to determine and analyze whether tangible, reliability, responsiveness, assurance and concern for quality of service and a significant positive effect on customer loyalty in 0367 AHASS Kranggan Aji Motor Kendal.The type of data this study used primary data. The population in this study is 0367 AHASS customers Kranggan Aji Motor Kendal November 2012 until October 2013 as many as 9,124 customers. The sample used in this study was 99 respondents. Analysis of the results of the study of 99 respondents AHASS 0367 Kranggan customers Aji Motor Kendal on service quality acquired intangible value of the regression coefficient of 0.511 is positive and significant effect (p = 0.000 < 0.05), the reliability values obtained by regression coefficient 0.269 is positive and significant effect (p = 0.000 < 0.05), responsiveness obtained regression coefficient of -0.122 is negative and significant effect(p = 0.037 < 0.05), certainty is obtained regression coefficient of 0.200 is positive and significant effect (p = 0.000 < 0.05) and the regression coefficient values obtained awareness of 0.268 is positive and significant effect (p = 0.000 < 0.05). Thus tangible, reliability, certainty and concern for the quality of service and a significant positive effect on customer loyalty in 0367 AHASS Kranggan Aji Motor Kendal whereas responsiveness to  service quality and a  significant negative effect on customer loyalty in 0367 AHASS Kranggan Aji Motor Kendal.Keywords: Service Quality of Dimension, Customer Loyalty, Services Products
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN (Studi pada Bengkel Yamaha SS Motor Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of service quality, trust and commitment to customer loyalty Repair Motorcycles Yamaha SS Semarang. The population in this study were all people who use the services of repair / sevice in Yamaha SS Motor Repair Semarang. Because the population is not known with certainty, then the sampling based on the formula proposed by Taro in order to obtain a sample of 100 people. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: (1) the positive effect of service quality on customer loyalty. (2) the trust has positive effect on customer loyalty. (3). commitment to a positive effect on customer loyalty. Keywords: service quality, trust, commitment and customer loyalty
ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MINUMAN PENAMBAH TENAGA NON CAIR HEMAVITON JRENG DI KABUPATEN KENDAL THE EFFECT ANALYSIS OF BRAND IMAGE, QUALITY PERCEPTION AND PRICE TO BUYING DECISION ENERGY DR
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This research aim to analyze the effect of Brand Image, Quality Perception and Price to Buying Decison Hemaviton Jreng in Sentral Swalayan, Jl. Soekarno-Hatta No. 305, Kabupaten Kendal. The population in this research were consumers who had bought energy drink non liquid Hemaviton Jreng. But this research just took 100 consumers only as sample of the research. The sample method used accidental sampling method. This research used primary data which was collected by quotionaire. Then data was analyzed by multiple regression technique. Research result show that : (1). Brand Image had positive and significant effect to buying decison. (2). Quality Perception had positive and significant effect to buying decison. (3). Price had positive and significant effect to buying decison. Keywords: Brand Image, Quality Perception, Price, Buying Desicion
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA VARIO DI KECAMATAN GEBOG KUDUS
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to examine and analyze the effect of the product, brand image and purchase decisions. The population in this study is the consumer who has the Honda Vario motorcycle brand in the District Gebog, Kudus. The samples in this study were as many as 100 customers. The sampling technique using accidental sampling. Data collection techniques used were primary analysis technique used is multiple regression. The results showed that: (1). Quality products and a significant positive influence on purchasing decisions. (2). Brand image and a significant positive influence on purchasing decisions. (3). Promotion of positive and significant influence on purchasing decision Keywords: Product Quality, Brand Image, Promotion, Purchasing Decision
ANALISIS PENGARUH PROFITABILITAS, LIKUIDITAS DAN SOLVABILITAS TERHADAP RETURN SAHAM (Studi Kasus Pada Perusahaan Manufaktur di BEI) Periode 2009-2011
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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This study aims to identify and analyze the influence of profitability, liquidity and solvency of the stock returns on companies listed on the Stock Exchange in the year 2009-2011. The sampled by purposive sampling method of manufacturing companies are actively traded shares on the Stock Exchange in 2009-2011. The sample in this study in 2010 and in 2011 as many as 122 as many as 118, so that the data obtained were 240 observation data. To qualify regression model testing normality, multicollinearity, autocorrelation, heteroskedasticity and regression analysis to explain the relationship between the independent variables and the dependent variable. The results obtained indicate that the data has been processed normally distributed and free from classical assumptions. The results of this study indicate that profitabilitysignificant positive effect on stock returns, liquidity no significant on stock returns. On the basis of these studies, this research suggests for subsequent research, to expand the sample, extending the years of research and add new variables. Keywords: Profitability, Liquidity, Solvency and Stock Return

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