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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 29 Documents
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Search results for , issue "Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015" : 29 Documents clear
PENGARUHCITRA PERUSAHAAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DANIMPLIKASINYA PADA LOYALITAS PELANGGAN
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimed to analyze the influence of corporate image and perception of its implications on the price to satisfaction of customer loyalty study on bus agency Kramat djati at home eating Sari Rasa Kendal. Engineering samples using purposive sampling technique aims sample selection might be done because researchers have understood that the required information can be obtained from a specific target group that is able to provide the desired information because they have such information and characteristics in this study is that someone who does purchase and use at least 3 times as much as regular bus service Kramat Jati Sari Rasa in Kendal. Data were collected using the data collection instruments in the form of a list of questions or the questionnaire that was prepared and distributed to the respondents who have made a purchase and use at least 3 times the bus Kramat Jati Sari Rasa in Kendal. Tests using test data validation and the questionnaire were analyzed by using factor analysis to test the validity of the question items, and formulas croanbach's alpha to test the reliability of the instrument. The analysis of data by multiple linear regression analysis. Hypothesis testing results showed a positive and significant relationship anatara corporate image and perception of the price to satisfaction. It was also found there is a direct relationship positive and significant correlation between satisfaction with customer loyalty. Keywords: company image, price perception, satisfaction and loyalty
ANALISIS PENGARUH KUALITAS PRODUK, LAYANAN PENUNJANG DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DALAM MEMBELI SEPEDA MOTOR (Studi Pada Pengguna Sepeda Motor Kawasaki Ninja di Semarang)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

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This research takes the object of respondents on Kawasaki Ninja Siliwangi Semarang Dealer. The reason of choosing the object of the research based on the up and down purchases on the Dealer, and may be indicated that there is competition in sport motorcycle. From that phenomenon then it is necessary to proof and study to analyze the influences of the Product Quality, the Service Support and the Brand Image to Consumer Statisfication. The sampling method uses purposive sampling with the period of research on 24 June 2015 until 24 July 2015 and takes 100 rteespondents. The relationship and or influence between variables are explained using linear regression method and determination coefficient and hypotheses test using t test and F test. The result of this shows the product quality, the service quality and the brand image influence positive significant to the consumer statisfication. Keywords:Product quality, service support, brand image and consumer statisfication.
PENGARUH DEBT TO EQUITY RATIO, RETURN ON ASSETS, DAN CURRENT RATIO TERHADAP DIVIDEND PAYOUT RATIO PADA PERUSAHAAN MANUFAKTUR YANG GO PUBLIC DI BEI TAHUN 2011-2013
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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The purpose of the research is to examine the effect of Debt to Equity Ratio (DER), Return on Assets (ROA), and Current Ratio (CR) on Dividend Payout Ratio (DPR). This reseach is focus on manufacturing company at Indonesian Stock Exchange during the period 2011, 2012, and 2013. In this study, researchers used purposive sampling and obtain a sample of 57 sample companies. The analysis data use multiple regression model. The result show that Debt to Equity Ratio (DER) has negative and significans effect, Return on Assets (ROA) has positive and significans effect, and than Current Ratio (CR) has positve and no significans effect. The Adjusted R Square is 0,526. It means that 5,26% variation of Dividend Payout Ratio influenced by the Debt to Equity Ratio (DER), Return on Assets (ROA), and Current Ratio (CR), while the rest of 47,4% influenced by other factors which are not included in the model. Keyword: DER, ROA, Current Ratio, and Dividend Payout Ratio
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN POMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA VARIO DI UNIVERSITAS STIKUBANK (UNISBANK) SEMARANG)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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The purpose of this study was to analyze the effect of product quality and percived on purchased decisions Unisbank student Semarang Vario Honda motorcycles.the population in this study is the user Vario Honda motorcycle. The samples in this study were student at the University Stikubank (Unisbank), Jl. Tri Lomba Juang Dan Jl. Kendeng V Bendan Ngisor, Semarang, user Honda Vario. The samples in this study using a non probality sampling the sampling method used is purposive sampling, the sampling technique with the goal FEB Students who use Honda Vario. The analytical tool used is multiple linear regression analysis. The result ot the analysis can be conclude that : (a) the quality of the products has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda  motorcycle. (b) perceive price has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycle. (c) promotion does not affect the purchase decision of student Unisbank Semarang Vario Honda  motorcycle. Keywords : quality of produk, price perceptions, promotion and purchase decisions
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA ALL NEW JAZZ DI KOTA SEMARANG
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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The aim ofthis study was toanalyze the effect ofbrand equityto the purchasing decisionHondaAll NewJazzin Semarang. The population inthis studyis that consumerswho buycarsHonda AllNewJazzin Semarang. The sample inthis studyas many as100 people. The sampling techniqueused purposive sampling. The criteria forthe samplein this studyis that consumerswho buycarsHonda AllNewJazzin Semarangfor at least 3months. The analytical toolusedis multiple linear regression. Results ofthe analysiscan be concludedthat: brandequitypositive influenceon purchase decisions.. Keywords: brand awareness, perceived quality, brand association, brand loyalty and purchasing decisions
PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL STUDI PADA POLDA JAWA TENGAH
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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This study analyzes the influence of Motivation, Discipline, and Work Environment on the performance of civil servants in the Central Java Police. The research object in this paper is POLDA CENTRAL JAVA. The sampling technique in this research is to use the Simple Random Sampling amounted to 80 respondents. Analysis of the data used include test the validity of the product moment, coefficient alpha reliability test (Alpha Cronbrach), multiple regression analysis, t test to test and prove the research hypothesis. The results of the research are: (1). Motivation positive and significant impact on the performance of employee, the more often the motivation is given it will improve the performance of employees (2) Discipline and no significant positive effect on the performance of employees, the training level of discipline given employee will be increased. (3) Working Environment and significant positive effect on employee performance, the better the work environment is given then the employees would feel comfortable Keywords:Motivation, Discipline, Work Environment and Employee Performance
PENGARUH CITRA PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS (Studi Pada Pelanggan Mata Dewa Photo Studio Semarang)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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Conditions of intense competition makes consumers extremely vulnerable to change, so that every company seeks to attract customers and maintain customer relationships. This study aims to transform and analyze the effect of product image and quality of service to customer satisfaction and loyalty in the Mata Dewa Photo Studio Semarang. In this study, researchers used population of all buyers and consumers Mata Dewa Photo Studio Semarang. The method used is purposive sampling method. The samples used were 100 buyers and consumers Mata Dewa Photo Studio Semarang. Test equipment in this study using multiple linear regression, and Sobel Test. Results of this study are the product image positive effect on customer satisfaction, service quality has positive influence on customer satisfaction, product image positive effect on customer loyalty, service quality has positive effect on customer loyalty and customer satisfaction has positive influence on customer loyalty. Customer satisfaction mediates the effect of quality of service and product image on customer loyalty. Keywords: image of a product, service quality, satisfaction, loyalty
PENGARUH PRODUK, PROMOSI, DAN CITRA MEREK TEHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA (Studi Empiris Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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This study aims to determine the effect of the product, promotion, brand image together or partially on purchasing decisions Yamaha motorcycle. The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed by calculation SPSS (Statistical Product and Solutions) version 19. The population in this study is the Faculty of Economics and Business, which uses Yamaha motorcycle at the University Stikubank Unisbank Semarang, which amounted to 100 respondents. The sampling technique in this study using purposive sampling intentional sampling according to peprsyaratan samples required. The analysis tool used is multiple linear regression. The results showed that there was a significant positive influence on purchasing decisions among products. There is a significant positive influence between promotion on purchase decisions. There is a significant positive effect between brand image on purchase decisions. Keywords: product, promotion, brand image, and purchasing decisions
PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (Studi pada Bank BRI Unit Balapulang Kabupaten Tegal)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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This study aims to measure the level of customer satisfaction and loyalty by examining variable that effect the identification of customer satisfaction and loyalty with Bank BRI Unit Balapulang. After a review of related literature, in this study determined significant variables that allegedly effect customer satisfaction and loyalty, which is variables quality of service that includes dimensions of of physical evidence, reliability, security, responsiviness and empathy and variable customer value can be seen as a basis for the development strategy of customer satisfaction leads to loyalty. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Bank BRI Unit Balapulang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Croanbach’s Alpha to test the reliability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 3 (three) hypotheses that have been developed. The test results showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) the value to customers satisfaction showed a positive and significant influence, (3) customer satisfaction on customer loyalty showed positive and significant influence. Keywords: Service Quality, Customer Value, customer Satisfaction and Customer Loyalty
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA NIKE (Studi Pada Toko Sport Icon di Semarang )
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
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Sports shoesare an important partin supportingsportsactivities. Of the manybrands ofsports shoes, NIKEis a brandsports shoesthat have beenrecognizedby the publicorreliabilitycan beexpected to meetthe needs ofthe communitythatis growing in linewith thecompetitionof sports shoeswitha variety ofother brands. This study about the effects of product quality, price perception and brand image on purchase decisions was done to analyze the consumers purchasing decisions at Sport Icon Shoesstore in Semarang. Data used in this study is primary data and secondary data. While the techniques used for data collection using questionaire by asking a number of written questions used to obtain informations from the respondents. The population in this study were consumers who made purchases decising making NIKE sports shoes at the Sport Icon Shoesstore in Semarang. Were who make purchases NIKE sports shoes at the Sport Icon store in Semarang. The sampling techniqueis donewiththe technique of "accidental sampling", with thenumber of samples takenis100 respondents.The data were analyzed using factor analysis to test the validity of the statement items, Cronbach alpha formula to test the reliability of the instrument. Regression analysis to examine the effect of partially each independent variable were tested to purchase decision, and coefficient determinationto measure howfarthe ability ofthe modelvariations ofthe changesto the dependent variable.shoes at the Sport Icon Shoesstore in Semarang. The variable his greatest effect on purchasing decisionswas brand image then followed by a variable product quality, and price perception. Keywords: Product Quality, Price Perception, Brand Image, Purchase Decision

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