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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 59 Documents
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Search results for , issue "Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016" : 59 Documents clear
PENGARUH LOKASI, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Alfamart Brayo Timur CV. Surya Abadi)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of location, price perception, and quality of service either partially or simultaneously on consumer purchasing decisions Alfamart Brayo Timur CV. Surya Abadi, Singorojo, Kendal. The population in this study is that consumers who were around in Alfamart Brayo East. Sampling was done by using purposive sampling method and number of samples to be processed into the research data of 100 questionnaires. Methods of data analysis used in this research is descriptive and quantitative analysis. The results of this study indicate that the location, price perception and quality of service positive and significant impact on purchasing decisions. Keywords: Locations, Perceptions of Price, Quality of Service and Purchase Decision.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARAG TERHADAP KEPUTUSAN PEMBELIAN. (STUDI PADA KONSUMEN SMARTPHONE OPPO)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

The purpose of the study was to determine the effect of product quality, brand image and percepsion of price of on purchase decision (study on the consumers OPPO samrtphone). This study used purposive samplind using surveys and questionneires to 80 respondens. The data analysis technique use multiple linear regression. It was found that quality of the product positive and significant effect on purchase decisions OPPO samrtphone in Semarang. Furthermore, brand image and a significant positive effect on purchase decisions OPPO smartphone in Semarang. Whereas the perception of the price is not significant positive effect on purchase decisions OPPO smartphone in Semarang. Keyword: Product Quality, Brand Image, Price Perception, Purchase decision
PENGARUH NILAI PRODUK, HARGA DAN CITRA MEREK TERHADAP NIAT BELI ULANG MELALUI SIKAP PELANGGAN PENGGUNA SMARTPHONE SAMSUNG (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

The aim of this study is to analyze the effect of product value, price, and brand image against the re-purchase intention through the customer attitudes of Samsung smartphone users. The respondents are 54 students from the Faculty of Economics and Business who want and ever bought a Samsung smartphone. The sampling technique used is purposive sampling, and the analization used is multiple linear regression. The data which have been analyzed from the questionnaire, then are continued to be tested with a validity test, reliability test, hypothesis, and regression. In result, the variable of product value, price, and brand image influence the customer attitudes. Together, the product value, price, brand image and customer attitudes give influence to the re-purchase intentions on Samsung smartphone. The final conclusion of this study can be recommended as a suggestion for the management. The researcher believes that the approach through the product value, price and brand image will affect to the confidence and the evaluation of the customer attitudes that will raise up the re-purchase intention of the smartphone Samsung. The limitation of this study is the sampling period that relative short and the limitation of population which only investigate in the scope of the Faculty of Economics and Business, University of Stikubank. Therefore, further studies are suggested to consider the time in the sampling period and extend the range of the sample population in order to obtain a more complete data and information. Keywords: product value, price, brand image, customer attitudes and re-purchase intention
ANALISA PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Pada PT. Berkat Manunggal Jaya di Semarang)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
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Human resources play an important role in a company since human is the power and determiner of the organization. Today’s business needs a high performance of the human resources in order to develop their company. Logically, by improving the quality, the performance of the employees will be higher. This research was conducted in PT. Berkat Manunggal Jaya Semarang. The goal of this research is to determine the effect of leadership style, working environment and compensation toward employee’s performance. The leadership style, working environment and compensation are the independent variables on this research, whereas the employee’s performance played as the dependent variable. The population of the study was the 100 employees of PT. Berkat Manunggal Jaya Semarang. Census study was used as the sampling technique this research. The data were analyzed by multiple linear regression analysis method supported by SPSS program. The results of this study indicate that the style of leadership and compensation significantly influence employee performance in PT. Berkat Manunggal Jaya Semarang with positive direction. While working environment but not significant effect on employee performance. Keywords: Leadership style, Working environment, Compensation and Performance Employee’s
PENGARUH DISIPLIN KERJA, MOTIVASI, DAN PENGEMBANGAN KARIER TERHADAP KINERJA KARYAWAN PADA PD.BKPD (BANK PASAR) KABUPATEN DEMAK
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine and describe the influence of labor discipline , motivation and career development to employees performance at PD.BKPD Demak . Its population is the employees amounted to 100 employees . Given a population of 100 employees , the number of the population is eligible to be taken all sampled. In this study , the study population refers to all employees on PD.BKPD Demak . Samples taken as many as 100 respondents using data collection techniques by spreading the questionnaire .The sequence individually from each of the variables that most influence on employee performance in PD.BKPD Demak is the motivation variable work with a regression coefficient of 0.390 , and career development variables with a regression coefficient of 0.304 . While the variables that affect the lowest is work discipline variables with a regression coefficient of 0.233 . This equation models have F count equal to 51.240 and with a significance level of 0.000 . It shows that the independent variables in this study jointly influence the dependent variable is the performance of employees . Keywords : Work Discipline , Motivation , Career Development , Employee Performance .
PENGARUH RETURN ON ASSETS (ROA), LIKUIDITAS (CR), DEBT TO EQUITY RATIO (DER), DAN PRICE TO BOOK VALUE (PBV) TERHADAP RETURN SAHAM PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to test the impact of financial ratio wich measured by Return on Assets, Liquidity, Debt to Equity Ratio, and Price to book value toward the company’s stock return. This study uses quantitative approach with multiple linier regression method. This study uses sample consist of companies in manufacture sector which listed in indonesian stock exchange since 2011 up to 2013. The total of the sample which used in this study is 87 companies. This study found that in manufacture sector which listed in indonesian stock exchange since 2010 up to 2013; Return on Assets, Liquidity, Debt to equity ratio and Price to book value are simultaneous significantly affect stock return. Return on assets, liquidity, price to book value variables are significantly affect stock return and Debt to equity ratio is not significantly affect stock return. Keywords: Return on Assets, Liquidity, Debt to Equity Ratio, Price to book value, and stock return`  
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BANK MUAMALAT CABANG SEMARANG
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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A thesis research was intended to analyze the influence of leadership on the performance employees of Bank Muamalat Semarang and analyze the influence of work motivation on the performance employees of Bank Muamalat Semarang. The population used in this research is employees of Bank Muamalat Semarang. Sample of research is a total 68 people.  The data used in this research is primary data obtained from the result of the questionnaires distributed and secondary data obtained through the intermediary. The results analysis and discussion can be summed up as follows : leadership influential variables positive and significant on the performance employees of Bank Muamalat Semarang. It means Bank Muamalat Semarang leader have received a response either by employees in terms of his duties as chairman and granting a boost for progress employees. Variable working motivation influential positive and significant on the performance employess of Bank Muamalat Semarang. It means working motivation employees of Bank Muamalat Semarang response better if all it takes employees can be met by the company. Keywords : Leadership, work motivation, performance
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang )
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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This study on the effect of product quality, brand image and perception of the price of the purchase decision process latptop Toshiba. The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed by calculation SPSS (Statistical Product and Solutions) version 16. The population in this study is the Faculty of Economics and Business, which uses Toshiba laptop in the University Stikubank Unisbank Semarang , which amounted to 100 respondents. The sampling technique in this study using purposive sampling, that the sampling deliberate in accordance with the requirements of sample is required. The analysis tool used is multiple linear regression. The results showed that there are significant positive and not significant between the quality of the product to the purchase decision process. There is a significant positive effect between the brand image of the purchase decision process. There is a significant positive effect between the perception of the price of the purchase decision process. Keywords: Quality Product, Brand Image, Perceived Price, Purchase Decision
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PO. BUS NUSANTARA KUDUS
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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This research was conducted at PO. Nusantara Kudus due to the phenomena that occur in actual revenue earned PO. Nusantara Kudus from 2012 until 2014 which is not in accordance with the target set by the management PO. Nusantara Kudus. The research objective to analyze the influence of service quality, trust and customer satisfaction corporate image of the PO. Nusantara Kudus. A sample of 100 respondents, using accidental sampling technique that is based on a sampling by chance in distributing questionnaires to passengers PO. Nusantara Kudus. Methods of data analysis using linear regression. The test results showed that there are significant positive and significant correlation between the quality of service to customer satisfaction, there is a positive and significant influence between customer trust to customer satisfaction, and there is a positive and significant influence between perceptions of corporate image on customer satisfaction. Keywords: quality of service, trust, corporate image and customer satisfaction
PENGARUH KEPEMIMPINAN, KOMPENSASI, DAN MOTIVASI TERHADAP KINERJA KARYAWAN (STUDI PADA CV. ISTANA BOGA SEMARANG)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

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This study analyzed the Influence of Leadership, Compensation, and motivation on employee performance in CV. ISTANA BOGA Semarang. The research object in this paper is CV.ISTANA BOGA Semarang. The sampling technique in this research is to use the Simple Random Sampling totaled 135 respondents. Analysis of the data used include the product moment test validity, test reliability coefficient alpha (Alpha Cronbrach), multiple regression analysis, t test to test and prove the research hypothesis. The results of the research are: (1) Leadership positive and significant effect on the performance employee, the more often the motivation is given it will improve the performance of employees (2) Compensation not significant and positive effect on employee performance, the training level of discipline given employee will be increased. (3) Motivation positive and significant effect on employee performance, the better the work environment employees will feel comfortable.   Keywords: Leadership, Compensation, Employee Motivation and Performance

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