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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 124 Documents
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Search results for , issue "Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019" : 124 Documents clear
PENGARUH KETIDAKPUASAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SMARTPHONE] BLACKBERRY KE SAMSUNG (Studi Pada Masyarakat Kota Semarang) Hendrik Dwi Helichonia, 12.05.51.0064; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

Tujuan penelitian ini adalah untuk menganalisis variabel ketidakpuasan konsumen, kualitas produk dan persepsi harga terhadap perpindahan merek smartphone merek Blackberry ke smartphone merek Samsung di Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik sampling yang digunakan adalah purposive sampling dimana yang menjadi responden adalah konsumen yang pernah berpindah merek dari Blackberry ke Samsung. Pengumpulan data menggunakan metode penyebaran kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa variabel ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Hal ini menunjukan bahwa semakin tinggi ketidakpuasan konsumen Blackberry maka keputusan beralih merek dari Blackberry ke Samsung akan semakin meningkat. Kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek. Artinya semakin tinggi kualitas produk suatu barang maka semakin tinggi pula kemungkinan untuk berpindah merek. Dan persepsi harga berpengaruh negatif tetapi tidak signifikan sehingga persepsi harga tidak berpengaruh terhadap perpindahan merek. Hal ini dimungkinkan karena sebagian besar responden dalam melakukan perpindahan merek bersikap tidak rasional dan melihat dari segi persepsi harga.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN ( Studi Pada Warung Makan Bakso Setan Di Semarang) M. Fatoni Fajar M., 13.05.51.0161; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to analyze the effect of product quality and price perception on customer satisfaction Bakso Setan Restaurant in Semarang. Location of this research was conducted at Bakso Setan Restaurant in Semarang. The population in this study were all buyers at Bakso Setan Restaurant. Population is not recorded and sampling using the Wibisono’s method. Research samples were 110 respondents. The sampling technique is done by using purposive sampling, which is a sample determination technique with certain considertations. The criteria used in sampling with purposive sampling methode are consumers who buy meatballs and eat on-site, who have at least high school education with age above 17 years. Data analyze method uses multiple regression. Analysis methode uses multiple linier regression with SPSS softwere. The results of the research are the same as the result of thr hypothesis. Product quality has a positve effect on customer satisfaction and price perception has a positive effect on customer satisfaction. The conclusion, if product quality is improved then customer satisfaction will incease and then perception of price is lowered, customer satisfaction will be better. of the first hypothesis testing show that partially (individuals) there is a positive and significant influence between Product Quality on Customer Satisfaction and partially (individuals) there is a positive and significant influence between Price Perception and Customer Satisfaction.
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI (STUDI PADA PEGAWAI BADAN KEPEGAWAIAN, PENDIDIKAN, DAN PELATIHAN KOTA SEMARANG) Januar Pajriono, 14.05.51.0041
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

Employee performance in offices is influenced by many factors, including leadership style, employees level of satisfaction felt, and compensation. Employee performance is determined by the leadership style of the leader, adequate compensation, and perceived job satisfaction, so that good performance will always provide a good contribution to the employee, so that the employee will always have a interest for his work. Optimal employee performance is an important aspect in an organization, because it can determine the ability, productivity and level of service that can be achieved. A good leadership style makes employees excited and motivated to produce good performance in line with expectations. Adequate employee compensation is a driver for everyone to be able to do a good job. The higher the satisfaction, the better the performance of employees. An assessment of the performance of employees must be carried out, but an assessment of the performance of Civil Servants (PNS) in the Semarang City administration is still rare. This study aims to analyze the influence of leadership style, compensation, and job satisfaction towrads employee performance. The number of samples is 100 respondents. The research instrument used a questionnaire. Data analysis using multiple linear regression. Based on the results of the study that leadership style, compensation, and job satisfaction have positive effect towards employee performance. Therefore, so that the performance of BKPP Semarang City employees gets better, leadership style, compensation, and job satisfaction are increasingly improved.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Pada CV. Dewan Jaya Plastik) Prada Eka Bunariyanto, 14.05.51.0074; Rahayuningsih, Sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the influence of work discipline, work motivation and compensation on employee performance on CV. Dewan Jaya Plastik Juwana. The population in this study were employees of CV. Dewan Jaya Plastik Juwana. 125 respondents using simple saturated techniques. Data is collected using survey methods through questionnaires filled out by employees. data analysis includes: Validity Test, Reliability Test, and using Multiple Regression test. The results of this study indicate that the work motivation has the greatest influence on performance, followed by work discipline and compensation.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN DAN DAMPAK KEPADA LOYALITAS PELANGGAN (Studi pada Puskesmas Pulokulon I Kabupaten Grobogan) Prabowo Bekti Santoso, 14.05.51.0157
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to describeand analyze the effect of service quality and trust in patient satisfaction and the impact on patient loyalty at Pulokulon 1 Health Center, Grobogan Regency. This study was conduct on patient at the Pulokulon I Health Center, Grobogan Regency. The sampling method used was purposive sampling method, and a sample of 100 respondents was obtained. The method of analysis uses multiple linear regression. Based on the analysis it can be concluded that there is a significant positive effect on service quality variables on patient satisfaction, and has a significant positive effect on service quality variables on patient loyalty. There is a significant positive effect on the variable trust in patient satisfaction and patient loyalty. There is a significant positive effect on patient satisfaction on patient loyalty. Patient satisfaction does not mediate service quality towards patient loyalty. Patient satisfaction does not mediate trust in patient loyalty.
PENGARUH EFEKTIFITAS IKLAN DAN CITRA MEREK TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA THAMRIN (Studi pada Service Center Yamaha Thamrin Semarang, Jawa Tengah) Samiaji Wicaksono, 14.05.51.0208; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to analyze the effect of advertising effectiveness and brand image on the interest in buying a Yamaha Tamrin Semarang bike. The population in this study were consumers who bought a Yamaha montor bike at Yamaha Tamrin Semarng. The number of samples used in this study were 100 people. Data collection is done by questionnaire with purposive sampling technique. The data analysis technique used is multiple linear regression analysis to determine the effect of variable advertising effectiveness and brand image on the interest in buying a Yamaha Tamrin Semarang bike. The results showed that (1) advertising effectiveness had a positive and significant effect on buying interest (2) brand image had a positive and significant effect on the interest in buying a Yamaha bicycle bike.
PENGARUH MOTIVASI, DISIPLIN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA ( PD. BPR BANK DAERAH PATI ) Emalia Amik Nur Hidayah, 14.05.51.0269; Waruwu, Penunjang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study analyzed the effect of motivation, work discipline, and work environment on employee performance. Object of study in this paper is the PD. BPR Bank Daerah Pati . The sampling technique in this research is to use simple random sampling (random) sample of 60 respondents as data collection method using a questionnaire (questionnaire) by distributing a list of questions to the respondent in order to obtain information. The data were analyzed using factor analysis to test the validity of the question item, cronbach alpha formula to test the reliability of each of the independent variables were tested by regression analysis. The result showed that the motivationhas a positive effect and significant to the employee performance, work disciplinehas a positive effect and significant to the employee performance, andwork environment has a positive effect and significant to the employee performance.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PEMILIHAN METODE AKUNTANSI PERSEDIAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Ulfi Hidayah, 14.05.52.0274; Susilowati, Yeye
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to analyze the factors that influence the selection of inventory accounting methods in manufacturing companies listed on the Stock Exchange in 2014-2017. The independent variables used in this study are company size, inventory variability, inventory intensity, variability in cost of goods sold, financial leverage, and liquidity. While the dependent variable used in this study is the inventory accounting method in accordance with PSAK No. 14 (2018), namely the FIFO inventory method and the average. The population used in this study is a manufacturing company listed on the Indonesia Stock Exchange in 2014-2017. The method of sampling in this study was purposive sampling method with a total sample of 280 companies. The analytical tool used is logistic regression analysis using the IBM SPSS version 21 program. The results showed that the variability of cost of goods sold and liquidity had a significant influence on the selection of inventory accounting methods. While company size, inventory variability, inventory intensity, and financial leverage do not significantly influence the selection of inventory accounting methods.
ANALISIS PENGARUH RASIO LIKUIDITAS, RASIO SOLVABILITAS DAN RASIO AKTIVITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2015-2017 Anindita Diyah Pratiwi, 15.05.51.0005; Irsad,, Moch.
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to determine the effect of liquidity ratios, solvability ratios and activity ratios on profitability. This research uses quantitative research. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange continuously during the study period. The sampling method uses a purposive sampling method with a research period of 2015 to 2017. The samples obtained were 57 companies for each period of 2015-2017 so that the data will be observed as many as 171 observation data. The relationship and or influence between variables is explained by using the multiple regression analysis method. The results of this study state that liquidity ratios have a significant positive effect on profitability, solvabulity ratios have a negative and significant effect on profitability and activity ratios have a significant negative effect on profitability.
PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP MINAT BELI KORAN HARIAN SUARA MERDEKA SEMARANG Gina Devi Avianti, 15.05.51.0017; Marlien, Ra
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to test and analyze the influence of brand image and trust in buying interest in the Suara Merdeka daily newspaper Semarang. The population in this study were consumers who bought the Suara Merdeka daily newspaper. Because the population was very large, this study took a sample of 101 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining samples with certain criteria, namely those who bought the daily newspaper Suara Merdeka. The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19. The results showed that brand image and trust has a positive and significant effect on buying interest.

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