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Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 17, No 1 (2023): Maret" : 8 Documents clear
Organizational Communication Patterns in Matrix Brand Product Marketing (Case Study ini Matrix Marketing Team) Lutfiyatul Inayah; Ahmad Toni
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15548

Abstract

The study aims to analyze the communication strategy carried out by Matrix in marketing the latest product Set Top Box Matrix to present digital television broadcasts. The method used in this study is a descriptive method using a qualitative approach. The results of the study show that organizational communication that occurs in the marketing matrix team is diagonal communication carried out formally and informally. Members of the marketing team can provide input or response to instructions given directly, to market Matrix products.  Researchers collect data through observation, interviews and documentation. This is done to collect data directly from participants or research objects.  Observations and interviews are conducted directly by participating in the organization and obtaining valid research data. In exchanging messages, members in the marketing team often communicate diagonally to exchange ideas and make good concepts, in carrying out the right strategy to promote the Matrix brand. The results showed that the marketing team also advertised CPAS Shopee, Tokopedia, Lazada on Instagram and Facebook social media. The use of social media can direct social media users to visit the Matrix Official Store marketplace. Evaluation is also carried out to improve the marketing system in this organization, including an assessment of the effectiveness of advertising on turnover or sales. 
Digital Culture and Individuals: (Analysis of the influence of digital culture on individuals) Ruli Aprilia
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.19458

Abstract

The public sphere in the internet age is shaped by changes in traditional information consumption practices. With the rise of social media and other online platforms, the ways in which people access and consume information have shifted significantly. One major change is the increased role of user participation in shaping the public sphere. The online users are forced to act and participate. Currently media users are active and looking for information. The World Wide Web is a giant external memory, capable of storing a lot of information. Data can be by all. Even if the use of books for five centuries made linear thinking the primary means of reasoning, now it is gradually replaced by multitask, nonlinear, more thinking faster, more fluid and shallower at the same time. Internet users who relying on this external memory has better data analysis capacity, but does not have more synthesis capacity. External memory in the world wide web becomes "Source of amnesia" citizens: they know the information, but they forget sources (and consequently they do not question the credibility of sources). This forms the practice of consuming and producing people's information in virtual public spaces. The purpose of this paper is to find out how educated young adults consume and generate information in virtual space
Comparison of Alshad Ahmad's Reporting Framing on Media Kompasiana and Okecelebrity Inayatul Aulia
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15408

Abstract

The development of technology has brought many changes to human life, such as the development of media with  various features and purposes. Youtube media, for example, there is a lot of diverse content that can be the choice  of the audience. One of them is content that discusses education and animal care, such as Alshad Ahmad's famous  YouTube content. But behind the popularity of the content, it turns out that there are people who think that the  content contains elements of animal exploitation. In addition to the development of the YouTube media, the news  media has also experienced developments, namely the presence of online news media. Of course, every media  tries to spread news that is interesting to the public. Kompasiana and Okecelbrity are the two media outlets  reporting on the figure of Alshad Ahmad. This study uses a qualitative research method with a framing analysis  model that refers to the Zhongdang Pan Kosicki model. The purpose of this study was to find out how framming  was carried out by kompasiana and okecelebrity in reporting Alshad ahmad. The results of this study describe  how the framming differs from Kompasiana and Okecelebrity media in reporting Alshad Ahmad. Alshad's framing  at Kompasiana has more to do with the issue of publicity (who) which also focuses on elements (what), namely  the trending event of Alshad Ahmad's number 1 content on YouTube during his 7 years of work. Meanwhile,  Alshad's framing in Okecelebrity has more to do with the issue of reporting on the persona (who) which also  focuses on the element (why) which has even been included in the news headlines.
Social Control or Public Image, When Mass Media and University-Owned Media Construct Narratives of Sexual Violence Theresia Intan Putri Hartiana; Putra Aditya Lapalelo; Nanang Krisdinanto
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.19463

Abstract

Sexual violence in higher education is a sensitive topic as well as a topic that attracts the most media attention. For example, in early 2022, the Dean of one of the faculties at Riau University (UNRI) was suspected of harassing his students during the implementation of final project guidance. Since it was reported, this case has grabbed attention, appeared in the corners of social media discussions, and become a discourse in the mass media. Many media outlets, especially online media, have attempted to revisit the public's memory of sexual violence cases in Indonesia's higher education environment, and how these campuses have handled the issue of sexual violence. On the other hand, several universities in Indonesia have tried to show their 'concern' for cases of sexual violence that have occurred in Indonesian universities through campus "news" portals. The question that arises then is whether the media concern narrated in media portal news and campus concern in campus portal news are similar forms of concern. This research tries to answer this question by managing the news of media portals and campus portals in relation to the news of sexual violence in the campus environment using a qualitative approach with a narrative analysis method by utilizing a narrative model developed from the thoughts of Todorov (1977) to define the structure and plot of news narratives, and Propp (1968) to dissect the construction of meaning through characterization. By looking at the structure and characterization in news narratives, it is hoped that it can answer how the phenomenon of sexual violence is narrated by media portals and campus portals and what interests are behind the news narratives of sexual violence published by media portals and campus portals.
Local Wisdom Based Tourism Branding Efforts on the Site of Orang Kayo Hitam Jambi Noor Khalida Magfirah; Muhaimin Muhaimin
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15574

Abstract

Orang Kayo Hitam is a Malay King of Jambi with historical relics located in Simpang Village, Berbak District, East Tanjung Jabung Regency, Jambi. His name is well known in Jambi, but his legacy is not yet known by the wider population. The local government designated this cultural heritage as a Regional Tourism Strategic Area (KSPD). This study aims to discuss the tourism potential of transforming the Orang Kayo site, which is full of local wisdom values, into a distinctive tourist destination brand. This research uses a natural approach and qualitative methods, including life stories, interviews, observations, interactions, historical and visual texts, and natural approaches. The findings show that local knowledge about the rituals of the community around the location, especially the Haul of Datuk Orang Kayo Hitam, is an attraction for tourists. At the government level, efforts to develop tourist area infrastructure continue to be made to develop the tourism potential of the Orang Kayo Hitam Site. In branding efforts, there is no specific branding to make this area a tourist destination. Online media, for example, has not been utilized properly as a means of publication and promotion. Local wisdom and unique cultural values at the Orang Kayo Hitam site. Strategic tourism areas require special attention in order to attract tourists. Tourism attraction can be obtained by exploring tourism potential in a bottom-up manner in an effort to find the uniqueness of local wisdom tourism potential. Of course, this process requires communication between the stakeholders involved
Discourse Battle on Borobudur Temple Tariff Increase Policy in Discourse Analysis Network Fanny Rosalia
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.18867

Abstract

This study discusses the dynamic process in canceling the Borobudur Temple tariff increase policy using the Discourse Network Analysis (DNA) method and looking at the dynamics that develop through a network of actors and discourses sourced from various online media. The results showed that there was a change in government policy in a short time. The shift of the coalition of supporters to the opposition shows preventive measures in anticipation of widespread chaos. This shows that there are many factors that influence the policy-making process and political decisions. The DNA method used in this study can help map the relationship between actors and discourse in a network, so as to provide a more comprehensive picture of the policy-making process and political decisions. The research also shows the importance of the role of online media in shaping public opinion and influencing the policy-making process. The results of the study showed a change in policy delivered by the government. The shift of the coalition of supporters to the opposition shows preventive measures in anticipation of widespread chaos. In the policy context, this research makes an important contribution in understanding the dynamic processes that occur in policy-making and political decisions, as well as the factors that influence those processes. This can help the government and relevant stakeholders in making better decisions and taking into account all factors involved in policy making
Framing Analysis of Online Sexual Harassment News Against Online Motorcycle Bikes by Online Media Detik.com and Viva.co.id Hanifan Ma'ruf
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.16046

Abstract

The issue of sexual harassment through online or online networking is a topic that is being seriously highlighted by various parties and comes to the fore in the term Online Gender-Based Violence (OGBV). This research focuses on the perspective of mass media reporting in bringing up a phenomenon of online sexual harassment to the public. Specifically, the study discusses the phenomenon of online sexual harassment cases that are actually experienced by men, namely Online Motorcycle Taxi (Ojol) drivers. This fact was analyzed textually using Robert Entman's model framing analysis method of two news manuscripts from two different online media, namely Viva.co.id and Detik.com. This research with a qualitative descriptive approach aims to find out the framing efforts and construction of reality made by the two online media around online sexual harassment cases against Ojol drivers through their respective news texts. The results of the study concluded that the two news stories on the online media had tried to insist on participation to the managers of the application service to provide protection to Ojol drivers which showed the partiality of the media to the victims. Based on the theory of media setting agendas, both news stories have included the agenda of the media and the agenda of the audience, but have not given a significant portion to the authorities as a policy agenda to come up with a solution to this problem of online sexual harassment
Leadership Style of Student Production House Organization (Case Study on Label N) Ichsan Adil Prayogi; Erika Yulianti
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.18355

Abstract

The research is based on finding out how the leadership style of a production house founded by college students named Label N. This research uses a qualitative method with a case study approach. Qualitative research with a case study approach seeks to describe data in words or sentences separated by categories to obtain conclusions. Sources of data were collected through in-depth interviews regarding the leadership style applied by Label N. In the leadership style, Label N tries to establish a democratic leadership style. However, this democratic leadership style which is similar to the "four Likert system leadership style" in the fourth system, can run more smoothly if all members' views can be open in accepting each other's opinions so that when discussion no debate causes conflict. Members are also advised to keep the main focus in the discussion so as not to get out of the topic being discussed. In addition, because this leadership style is the “four Likert system leadership style" in the fourth system, we must be able to respect ideas that are data from other members, this is intended to keep things conducive to the ongoing discussions. This leadership style is also referred to as "participatory", as it allows active participation and contribution from all members in decision making

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