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INDONESIA
Journal of Business & Banking
Published by Universitas Hayam Wuruk Perbanas
ISSN : 20887841     EISSN : 23033460     DOI : http://dx.doi.org/10.14414/jbb
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 1, No 2 (2011): November 2011" : 7 Documents clear
KARAKTERISTIK SELEBRITIS SEBAGAI MODEL IKLAN DAN PERANNYA TERHADAP NIAT BELI PRODUK SEPEDA MOTOR YAMAHA PADA MAHASISWA STIE PERBANAS SURABAYA Abdurrahman M; Herizon .
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.244

Abstract

This research is a form of causal research that is aimed to identify the causal effects of independent variable such as attractiveness, expertise, trustworthiness towards the purchase intention variable with the respondents of the students at STIE Perbanas Surabaya. This study attempts to test the hypothesis by giving questionnaires to the students. The sampling is non probability sampling and the data analysis technique is descriptive statistics. Confirmatory factor analysis is done by structural equation models (SEM) with Amos 16. It shows as the following. First, attractiveness has no influence towards the purchase intention. This means that attractiveness of the advertising model does not influence the potential customers purchase intention to buy the products supported by the advertising model. Second, expertise has no influence either towards the purchase intention. This also means that expertise of advertising model has no effect on supporting the products being advertised and has no effect either on purchase intention toward product by the potential customers. Finally, trustworthiness has positively significant influence towards the purchase intention, this means that the higher level of trustworthiness in potential customer with the advertising model will increase the prospect of potential customer purchases intention to buy the products being supported.
PENGEMBANGAN MODEL TAM : EXPERTICE DAN INNOVATIVENESS SEBAGAI VARIABEL MODERATOR STUDI PADA PENGGUNAAN E BANKING Sri Hartini
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.250

Abstract

This research has purpose to develop a model of TAM (Technology Acceptance Model). It tries to analyze the role of expertise and innovativeness of the consumers in shaping their attitude. It uses the technique of non random sampling that is accidental sampling. Based on such technique, it gains 105 respondents. It shows that the perceive-easy of use of the products bought by the customers has significant influence towards the customers attitude in e-banking industries. Also, when using the moderating variables, the variables of expertise and innovativeness do not have any role significantly in moderating the relationship between perceive easy of use and the customers attitude towards the transaction in e banking. Again, Perceive usefulness is found to have significant influence on the consumers attitude in using the technology. Besides that, the consumer innovativeness and expertise apply to this condition.
KEPERCAYAAN, KOMITMEN, KOMUNIKASI, PENANGANAN KONFLIK, DAN PERANNNYA TERHADAP KEPUASAN TERHADAP LOYALITAS NASABAH BANK BCA DI SURABAYA Yunita Arum Safitri
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.245

Abstract

The purpose of this study was to explore the relationship between trust, commitment, communication, handling conflict, and satisfaction towards the loyalty of customers of Bank BCA. In creating a customer loyalty, trust, commitment, communication, conflict handling and satisfaction are variables to consider in long-term survival for a company, especially in banking industries. It provides the results those only the variables of conflict handling and satisfaction that have a significant positive effect on the customer loyalty variables. This study analyzes to what degree trust, commitment, communication; conflict handling and satisfaction affect the customer loyalty BCA bank in Surabaya. The results of this study showed that the regression coefficient between the variables of the conflict on the handling of customer loyalty is at 0.183 with a t-count of 2.220, while the regression coefficient between the variable satisfaction with the loyalty of 0.302 to 2.883 for t-count test is carried out through a questionnaire with judgment method of sampling of 125 respondents, while the test equipment used in this study is by using SPSS 12.0.
KUALITAS JASA DAN KEPUASAN PELANGGAN DALAM PEMBELIAN ULANG PADA KELOMPOK KONSUMEN LANJUT USIA DI MATAHARI DEPARTMENT STORE SIDOARJO Yusni Cahyo Nugroho; Tatik Suryani
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.246

Abstract

This research analyzes the causal variables that influence the variables of service quality to satisfaction and repeat purchase intention at Matahari Department Store. The analyzed vari- able are user service quality (physical aspects, reliability, personal interaction, problem solving and policy), satisfaction and repeat purchase intention. The purpose this study is to identify grey consumers perceived service quality at Matahari department Store in Sidoarjo city and to examine the relationship among perceived service qualities, their satisfaction, and repeat purchase intention to that store. A structured questionnaire was developed to collect the data. Designs for sample in this study is non-probability sampling, with the techniques of analysis such as descriptive analysis and statistic analysis. A model confirmatory analysis factor (CFA) and structural equation modeling (SEM) built by using AMOS 16.0 for windows program. The result showed that all service quality dimensions in the study, except policy, were significantly and positively to have relationship with their satisfaction and repeat pur- chase intention at Matahari Department Store, Sidoarjo Finally, for the further studies that test the same model and with the same research design, the authors suggest that the number of sample is by taking bigger and broader area for collecting data.
FAKTOR LINGKUNGAN LUAR, DAN PERANNYA TERHADAP KEPERCAYAAN BELANJA DI INTERNET DAN PERSEPSI RISIKO PADA KONSUMEN DI SURABAYA Erika Novita
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.242

Abstract

Recently, shopping through internet has become a trend throughout the world. This is inter- esting for the researcher to do the research related to it. This study tries to describe a study in which its previously validated measurement instrument is now implemented to investigate the specific factors that are thought to be able to predict the generation of consumers trusts in internet shopping, especially in Surabaya. It actually tests the environmental factor vari- ables that influence the consumers belief in shopping through the internet. It uses the sample that consists of 134 respondents by survey. The questions used are summed to be valid. It shows that third parties recognition has a positive and significant to trust in internet shop- ping. The result that legal framework relates negative significant influence toward the trust in internet shopping. It also shows that the trust on internet shopping has a positive and sig- nificant influence on the perceived risk.
PENGUJIAN EFISIENSI BENTUK SETENGAH KUAT DI INDONESIA Sri Lestari Kurniawati; Wiwik Lestari
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.247

Abstract

Efficient market is the market in which when there is an announcement the market get a reac- tion quickly from the investors. This finally influences the price movement of securities to- ward the new equilibrium price. Some of action dealing with announcement and that it is be- lieved to have trustable information, this information can be considered feasible to get re- sponse technically so as to influence the transaction in the capital market outside. Further- more, a market can be efficient also when it is a strong form and the security prices fully ex- presses all information widespread. This study attempts to find out to what extend the effi- ciency for capital market information in Indonesia by testing some actions done by the com- panies announced on the stock split, reverse split, profit announcement, and dividend shar- ing. The sample was taken by means of purposive sampling. Each consists of 26 samples of events for stock split and 19 sample of event for stock reverse. For announcement of the profit consists of 28 companies with 45 events and dividend announcement 26 companies for 52 events. The Expected is calculated using 3 models (Market Model, Mean Adjusted Model, and Market Adjusted Model). Using estimation period of 100 with five day observation pe- riod after event analysis, it shows that Indonesia capital markets has different reactions to- ward each event. In general, the results show that only profit announcement is responded by the capital market.
RASIO KEUANGAN DAN PENGARUHNYA TERHADAP HARGA SAHAM PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX Hamidah Hendrarini
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.243

Abstract

The stock market can enhance the economic condition of a country. Therefore, the more developed and developing capital markets of a country, the more developed and developing country economy as well, or vice versa. In addition, fluctuations in stock prices that occurred in the capital market can provide the clues of the fervour or sluggishness in capital markets activities and the investor in buying or selling shares. In 2005 until 2008, the company's stock price fluctuations are listed at the Jakarta Islamic Index. This study aims to determine the influence of the Net Profit Margin (NPM), Quick Ratio (QR), Return on Equity (ROE), Earning Per Share (EPS) and the Department to Equity Ratio (DER) to share price on the company listed on the Jakarta Islamic Index (JII). The techniques used to determine the sample was purposive sampling because the researcher has the purpose or target to select a sample based on the considerations and on certain criteria. Based on these criteria, then there are 15 companies that can serve as the research. It uses multiple regression analysis. The results of analysis show that the variable Net Profit Margin, Return On Equity, Earning Per Share and Dept. to Equity Ratio partially have no significant effect on stock price, while the Quick Ratio variables have positive and significant impact on stock price.

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