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INDONESIA
EKONOMIA
Published by Universitas 17 Agustus 1945 Samarinda
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal yang memuat tulisan artikel dan penelitian tentang ilmu akuntansi dan manajemen.
Arjuna Subject : -
Articles 19 Documents
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Search results for , issue "Vol 8, No 5 (2019)" : 19 Documents clear
ANALISIS PERBEDAAN IMAGE KONSUMEN BRAND EQUITY ES KRIM WALL’S DENGAN ES KRIM CAMPINA DI SAMARINDA Maulana, Muhammad Akbar
EKONOMIA Vol 8, No 5 (2019)
Publisher : EKONOMIA

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Abstract

MUHAMMAD AKBAR MAULANA, analisis perbedaan image konsumen brand equity  es krim wall’s dengan es krim campina di Samarinda di bawah bimbingan Bapak H. Eddy Soegiarto K dan Ibu Eka Yudhyani. Dasar teori yang digunakan dalam penelitian ini menggunakan teori manajeman pemasaran yang berfokus pada  Brand Equity (Ekuitas Merek) yang terdiri dari elemen elemen pembentuknya meliputi Brand Awerness (kesadaran merek), Perceived Quality (persepsi kualitas), Brand Association (asosiasi merek), Brand loyalty (loyalitas merek). Keputusan pembelian adalah pernyataan mental konsumen yang merefleksikan rencana pembelian sejumlah produk dengan merek tertentu.Alat analisis yang digunakan untuk menganalisis perbedaan brand equity Wall’s dan brand equity Campina menggunakan program SPSS dengan analisis uji Beda T-test. Dari hasil penelitian ini menunjukkan bahwa: 1) Hasil analisis menyatakan bahwa nilai beda t-test variabel Brand Awareness mempunyai nilai t hitung sebesar 1.217 sedangkan nilai sig (2 tailed) sebesar 0,227 > 0,05 dapat disimpulkan bahwa tidak terdapat perbedaan, maka hipotesis ditolak.. 2). Hasil analisis menyatakan bahwa nilai beda t-test variabel Brand Association mempunyai nilai t hitung sebesar -1.695 sedangkan nilai sig (2 tailed) sebesar 0,093 > 0,05 dapat disimpulkan bahwa tidak terdapat perbedaan, maka hipotesis ditolak. 3). Hasil analisis menyatakan bahwa nilai beda t-test variabel Perceived Quality mempunyai nilai t hitung sebesar -1.328 sedangkan nilai sig (2 tailed) sebesar 0,187 > 0,05 maka dapat disimpulkan bahwa tidak terdapat perbedaan, maka hipotesis ditolak. 4). Hasil analisis menyatakan bahwa nilai beda t-test variabel Brand Loyalty mempunyai nilai t hitung sebesar 0,477 sedangkan nilai sig (2 tailed) sebesar 0,634 > 0,05 maka dapat disimpulkan bahwa tidak terdapat perbedaan, maka hipotesis ditolak.
PENERAPAN PERENCANAAN PAJAK PENGHASILAN PASAL 21 SEBAGAI STRATEGI PENGHEMATAN PEMBAYARAN PAJAK PADA PT. BARA KUMALA -, Sintia Faridah
EKONOMIA Vol 8, No 5 (2019)
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Abstract

The purpose of this study is To know Application of Income Tax Planning Article 21 With Gross Up Method Can Save Tax Payment At PT Bara Kumala.The research was conducted by library research that related to the problem that was researched and conducted the research into the field by way of Interview and Direct Observation on PT Bara Kumala. Analyzer used in this research is Tariff of Income Tax Article 21 According to Article 17 of Law no. 36 Year 2008, Concerning Amendment of Non Taxable Income (PTKP) Amount of PTKP Based on Regulation of the Minister of Finance 101 / PMK.010 / 2016, Basis for Imposition of Income Tax Article 21 Pursuant to Regulation of Minister of Finance No. 101 / PMK.010 / 2016, Income Tax Calculation Article 21 Gross method, tax allowance formula with Gross Up Method.After going through the stage of research, analysis and discussion it is known Calculation of Income Tax Article 21 at PT. Bara Kumala, which has 92 employees who already have NPWP and become a taxpayer in the country. PT. Bara Kumala uses the policy with the Gross method in the Calculation of Article 21 Income where employees still bear their own tax payments that have been cut directly from the salary of each employee
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MASYARAKAT SAMARINDA UNTUK BELI PADA WARUNK UPNORMAL DI SAMARINDA Br Pelawi, Betsy Even Jelita
EKONOMIA Vol 8, No 5 (2019)
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Abstract

The advancement of information technology has influenced changes in marketing patterns and conventional consumer behavior to become more modern. Electronic Word Of Mouth or E-WOM is an easy and appropriate choice to promote in a company's business because it can be accessed anywhere and makes it easy for its users. This affects consumer behavior, one of which is the consumer's decision to buy.          This study aims to determine the effect of electronic word of mouth on purchasing decisions at Warunk Upnormal branch Samarinda. The research method used in this research is quantitative descriptive, where the data obtained through questionnaires. The sampling technique used in this study is nonprobability sampling with accidental sampling method. The questionnaire was distributed to 60 respondents who were shopping at the Warunk Upnormal branch in Samarinda. Data analysis used in this study is multiple linear analysis.          Based on data analysis, the results showed that: (1) the variables (intensity, valence of opinion, and content) of e-WOM had a positive and significant effect simultaneously on purchasing decisions of 12,436. (2) intensity variables have a positive and significant influence on purchasing decisions of 4,786. (3) variable valence of opinion has a positive and insignificant effect on purchasing decisions of 0.177. (4) Content variables have a positive and significant effect on purchasing decisions of 2,231.
ANALISIS JARINGAN KERJA PEMBANGUNAN RUMAH TYPE 64 PERUMAHAN ARISKO SAMARINDA Biya, Leydi Finalia
EKONOMIA Vol 8, No 5 (2019)
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Abstract

This study aim to find out and analyze the timing of type 64 housing contruction using network planning faster than the 90 working days determined by PT Arisko Samarinda which is not optimal processing time. This formulation of the problem in this study is whether the determination of the time of type 64 house construction using network planning is faster than the establishment of 90 working days of house construction type 64 by PT Arisko Samarinda ?.Method Research by conducting direct perception in development of house of type 64 at Housing Of Arisko Samarinda. Analyzer the used analysis of PERT and of Critical Path Method (CPM). Based on the results of the research and discussion it can be explained that the planning time type home building project 64 by PT. Arisko is considered not optimal, so the hypothesis is accepted. This matter is seen from opportunity of attainment of time goals of solving of the project of which is expected by company that is 90 workday become 63 workday with a normal fee of Rp.308.151.447, while showed willingness of consumer wish the project of development of house of type 64 finishing during 60 workday with addition of expense equal to Rp.308.656.677, additional costs are obtained from the sum of normal costs plus incremental costs. Time 63 from PT. Arisko and 60 workday of consumer, so that acceleration time become 3 time workday development of house of type 64 woke up by PT. Arisko Samarinda represent not optimal workmanship time, so the hypothesis is accepted.
ANALISIS SUMBER DAN PENGGUNAAN KAS PADA CV GRIYA INDAH SEJAHTERA DI TENGGARONG Sari, Rindayah Lukita
EKONOMIA Vol 8, No 5 (2019)
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Abstract

Analysis of source and cash usage is basically an analysis performed to see cash flow that occurs within the company during certain period, both cash inflows and outflow cash flow. Cash flow (source of funds) and cash outflows (use of funds). Analysis of sources and use of cash will be known the structure of corporate financing in the period concerned, so it can know the accuracy (effectiveness) in the use of cash.                The formulation of the problem in this study is whether the source and use of cash on CV.Griya Indah Sejahtera increased or decreased in 2014 until 2016. The purpose of this study to determine and analyze the increase and decrease of sources and cash usage in CV Griya Indah Sejahtera in year 2014 through 2016.                Analysis tool in this research is comparison analysis on balance sheet and profit / loss then make classification of source and use of cash, then make report of source and use of cash.                Research shows that the amount of cash (cash resources) in CV.Griya Indah Sejahtera Tenggarong 2014 period decreased by Rp -202.168.046, -, Year 2015 reduced by Rp - 41,711,416, - and in the period 2016 reduced Rp -18.241. 400, -. Thus, there has been a shortage of cash during the analysis period from 2014 to 2016, due to the greater amount of funds used to finance the operations of the company than the cash sources obtained, so that any cash receipts and management should be made good. Hence the hypothesis in this study is accepted.
ANALISIS NILAI PASAR TANAH DENGAN METODE PENDEKATAN DATA PASAR DAN PENDEKATAN BIAYA PADA PERUMAHAN VILLA TAMARA KOTA SAMARINDA DARI TAHUN 2013-2017 -, Arjuli Asdan
EKONOMIA Vol 8, No 5 (2019)
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Abstract

The research aims to find out whether the price of land in Villa Tamara Housing Samarinda City is determined by PT. Diyatama Persada Raya from 2013-2017 is in accordance with the market value of land with the method of market data approach and cost approach. The purpose of research based on the formulation of the problem of whether the determination of land prices at Villa Tamara Housing Samarinda by PT. Diyatama Persada Raya from 2013-2017 is in accordance with the market value of land with the method of market data approach and cost approach.The basic theory used is financial accounting that focuses on the valuation of fixed assets. Analyzer used is approach of market data and cost approach.This research show comparison between land price at Villa Tamara Housing of Samarinda City determined by PT. Diyatama Persada Raya with market value of land using market data approach and cost approach from 2013-2017. In the Year 2015 and 2016 there is no significant difference between the price of land determined by PT. Diyatama Persada Raya with the market value of the land. In 2013, 2014 and 2017 there is a very significant difference between land prices determined by PT. Diyatama Persada Raya with the market value of the land. The conclusion of this research is land price at Villa Tamara Housing of Samarinda City determined by PT. Diyatama Persada Raya from 2013-2017 does not match the market value of land with market data approach method and cost approach. The research undertaken supports the hypothesis, then the hypothesis is accepted.
LOYALITAS KONSUMEN PRODUK OLI PELUMAS ENDURO 4T PERTAMINA LUBRICANTS DIKAITKAN DENGAN BRAND IMAGE DAN HARGA DI SANGATTA UTARA (Studi Empiris Pengguna Oli di Sangatta Utara) Putra, Prana Qadar Ramadhan
EKONOMIA Vol 8, No 5 (2019)
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Abstract

PRANA QADAR RAMADHAN PUTRA, Loyalitas konsumen produk oli pelumas enduro 4T Pertamina Lubricants dikaitkan dengan brand image dan harga di Sangatta Utara di bawah bimbingan Ibu Theresia Militina sebagai pebimbing I dan Ibu Aidar Erika Toding sebagai pebimbing II.Penelitian ini fokus pada pengaruh citra merek dan harga pada produk oli pelumas Enduro 4T dari PT Pertamina Lubricants (Persero) karena PT. Pertamina Lubricants (Persero) merupakan  salah  satu  perusahaan  yang  memiliki  produk-produk  unggulan, terlebih karena PT Pertamina Lubricants (Persero)   merupakan satu-satunya produk nasional di bisnis ini. Dari hasil pengamatan,  Enduro 4T terkenal sebagai  merek  oli motor  4 tak  yang  diakui memiliki kualitas  dibandingkan oli motor  4 tak merek  lainnya.  Tujuan dari penelitian ini ialah untuk : 1) Mengetahui   pengaruh   citra   merek   pada pembagian dimensi   citra perusahaan (corporate image), citra pemakai (user image), citra produk (product image), dan harga (price) terhadap loyalitas konsumen produk oli pelumas PT Pertamina Lubricants (Persero) Enduro 4T di Sangatta. 2) Mengetahui faktor yang dominan dari citra merek dan harga yang mempengaruhi loyalitas konsumen produk oli pelumas Enduro 4T  PT Pertamina Lubricants (Persero) di SangattaAlat analisis yang digunakan untuk menganalisis loyalitas konsumen menggunakan program SPSS dengan analisis regresi linear berganda.Hasil analisis menyebutkan pada hasil analisis regresi linear berganda terhadap loyalitas pengguna Enduro 4T di Sangatta Utara yaitu  Y = 3,089 + 0,253 X1+ 0,103 X2 - 0,002  X3 - 0,006 X4 + e dapat diketahui yang berpengaruh signifikan pada loyalitas pengguna oli Enduro 4T variabel Citra Perusahaan (X1) dengan nilai signifikan 0,03 < 0,05, sedangkan variabel citra pemakai berpengaruh namun tidak signifikan sedangkan, citra merek, dan harga berpengaruh negatif terhadap loyalitas pengguna oli enduro 4T.PRANA QADAR RAMADHAN PUTRA, Loyalitas konsumen produk oli pelumas enduro 4T Pertamina Lubricants dikaitkan dengan brand image dan harga di Sangatta Utara di bawah bimbingan Ibu Theresia Militina sebagai pebimbing I dan Ibu Aidar Erika Toding sebagai pebimbing II.Penelitian ini fokus pada pengaruh citra merek dan harga pada produk oli pelumas Enduro 4T dari PT Pertamina Lubricants (Persero) karena PT. Pertamina Lubricants (Persero) merupakan  salah  satu  perusahaan  yang  memiliki  produk-produk  unggulan, terlebih karena PT Pertamina Lubricants (Persero)   merupakan satu-satunya produk nasional di bisnis ini. Dari hasil pengamatan,  Enduro 4T terkenal sebagai  merek  oli motor  4 tak  yang  diakui memiliki kualitas  dibandingkan oli motor  4 tak merek  lainnya.  Tujuan dari penelitian ini ialah untuk : 1) Mengetahui   pengaruh   citra   merek   pada pembagian dimensi   citra perusahaan (corporate image), citra pemakai (user image), citra produk (product image), dan harga (price) terhadap loyalitas konsumen produk oli pelumas PT Pertamina Lubricants (Persero) Enduro 4T di Sangatta. 2) Mengetahui faktor yang dominan dari citra merek dan harga yang mempengaruhi loyalitas konsumen produk oli pelumas Enduro 4T  PT Pertamina Lubricants (Persero) di SangattaAlat analisis yang digunakan untuk menganalisis loyalitas konsumen menggunakan program SPSS dengan analisis regresi linear berganda.Hasil analisis menyebutkan pada hasil analisis regresi linear berganda terhadap loyalitas pengguna Enduro 4T di Sangatta Utara yaitu  Y = 3,089 + 0,253 X1+ 0,103 X2 - 0,002  X3 - 0,006 X4 + e dapat diketahui yang berpengaruh signifikan pada loyalitas pengguna oli Enduro 4T variabel Citra Perusahaan (X1) dengan nilai signifikan 0,03 < 0,05, sedangkan variabel citra pemakai berpengaruh namun tidak signifikan sedangkan, citra merek, dan harga berpengaruh negatif terhadap loyalitas pengguna oli enduro 4T.
PENGARUH FAKTOR BUDAYA DAN FAKTOR SOSIAL TERHADAP KEPUTUSAN MEMBELI KERAJINAN MANIK (Studi Kasus Pada Toko Kerajinan Manik Leni Tenggarong) Kaumbur, Olvi Marlinda
EKONOMIA Vol 8, No 5 (2019)
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Abstract

The influence of economy and social and cultural factors of the decision of buy the craft of manic ( case study in a shop the craft of manic leni tenggarong ). Under the guidance of mr L.C.A Robin Jonathan as supervising lecturer I and Taghfirul Azhima Yoga as supervising lecturer II.The purpose of this research is to find the influence of economy and social and cultural factors of the decision of buy the craft of manic in a shop the craft of manic leni tenggarong. The theory of the research is a steady cultural factors, buy economy and social and decisions. The research was conducted in a shop the craft of manic leni tenggarong, as many as 80 samples to be taken with the methods respondents simple random sampling. Data collection to the spread of the questionnaire by using likert scale for measuring a number of indicators. The analytical technique used is multiple linear regression.The result of this research show that the economy and social and cultural factors significant together with the resolution of buy the craft of manic in a shop the craft of manic leni tenggarong. Significant cultural factors of the decision of buy the craft of manic in a shop the craft of manic leni tenggarong. Social factors  has no significant impact on the decision buy the craft of manic in a shop the craft of manic leni tenggarong
PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. TASPEN PERSERO SAMARINDA Saifuddin, In'am -
EKONOMIA Vol 8, No 5 (2019)
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This study aims to determine the effect of Motivation and Job Satisfaction on Employee Performance at PT. Taspen Persero Samarinda.Hypothesis based on the formulation of the problem in research 1. Suspected there is a positive and significant influence between the Motivation and Job Satisfaction together to the Performance of employees at PT. Taspen Persero Samarinda, 2. Suspected there is a positive and significant influence between the Motivation of Employee Performance at PT. Taspen Persero Samarinda, 3. Suspected there is a positive and significant influence between Job Satisfaction on Employee Performance at PT. Taspen Persero Samarinda.From the result of hypothesis test, it is used f test (test together by comparing f count and f table with significant level 95% or a = 0,05% F value 6,783 and Ftable 3,354 then Ho is rejected and Ha accepted. that the motivation variable (X1) and job satisfaction variable (X2) together have positive and significant influence on employee performance (Y) at PT Taspen Persero Samarinda.Conclusion based on research result at PT. Taspen Persero Samarinda showed that the variables Motivation and Job Satisfaction together affect the Performance of employees at PT. Tapen Persero Samarinda, and partially variable Motivation and Job Satisfaction affect on Employee Performance at PT Taspen Persero Samarinda
ANALISIS LAPORAN KEUANGAN DALAM MENGUKUR KINERJA KEUANGAN PADA PT. PELABUHAN INDONESIA IV (PERSERO) CABANG SAMARINDA -, Siti Asiyah
EKONOMIA Vol 8, No 5 (2019)
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Abstract

PT. Pelabuhan Indonesia IV (Persero) Branch Samarinda 2014-2016 period is measured by the Likuditas Ratio in terms of Current Ratio. 2) financial performance of PT. Pelabuhan Indonesia IV (Persero) Branch Samarinda in the 2014-2016 period is measured by the Solvency Ratio in terms of Debt to Asset Ratio. Financial performance of PT. Pelabuhan Indonesia IV (Persero) Branch Samarinda in the 2014-2016 period is measured by the Profitability Ratio in terms of the Net Profit Margin.The theory of this research is financial management that focuses on financial statment analysis, using three ratio ratios, solvency ratios and profitability ratos. Each ratio is taken by one variable, namely Current Ratio for Liquidity ratio, Debt to Asset Ratio for solvency ratio and Net Profit Margin for profitability ratio. The analytical tool used is the liquidity ratio in terms of Current Ratio. Solvency ratio which is viewed from Debt to Asset Ratio. And profitability ratios are reviewed from Net Profit Margin.The results of the study show : 1) Current Ratio has increased in 2015 and there was a decline in 2016 the decline was due to reduced assets of the company so that liquidity decreased very sharply. 2) Debt to Asset Ratio has decreased in 2015 and has increased in 2015, the increase in corporate performance has decreased with the increasing portion of debt in asset funding, 3) Net Profit Margin has decreased in the period 2014 to 2016 due to net income after income tax increases, which is greater than operating income.

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