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Rubikon: Journal of Transnational American Studies
Published by Universitas Gadjah Mada
ISSN : 25412248     EISSN : 2654413X     DOI : https://doi.org/10.22146/rubikon
Core Subject : Humanities,
Humanities
RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and those related to the discipline.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 1 (2017)" : 6 Documents clear
HYBRIDITY IN POPULAR CULTURE: A TRANSNATIONAL ANALYSIS OF AMERICAN ADAPTATIONS OF JAPANESE MOVIES IN 21st CENTURY Della Putri Febrina
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.05 KB) | DOI: 10.22146/rubikon.v4i1.47857

Abstract

American popular culture has developed from time to time in producing the products. In the progress, the popular product has been modified to satisfy the taste of the consumer and Hollywood is being the one of popular product maker which applied modifications in manufacturing movies; and the result of the development is hybridity seen in Hollywood movies.The journal is written under American Studies discipline, by applying transnational analysis as the basis of the study. Furthermore, the research also used the theory of hybridity in constructing the analysis which concerned about American adaptations of Japanese original movies, namely The Grudge, Hachi: A Dog’s Tale, and Godzilla. The method used in the journal is the qualitative research which comprises the library research by analyzing the three movies as the primary data and the information of the production as the secondary data.There are some conclusions met in the analysis. Being the first one is the three movies definitely adopt American and Japanese narratives and build a new sphere where the two nations living under the same frame. The adoption includes adoption of values, language, and iconic figure in Japan. Then, the second discussion which intended to see the changing of values and taste in Hollywood has resulted some conclusions that the Hollywood has power in shifting the values of the original movies which defined as eastern values to be the ones which related to American values and the three American adaptations in the journal trigger the emergence of American movies with Asian narratives. Keywords: Hybridity, transnational, Hollywood, movies, popular culture, adaptation
Framing Women Politician in Democratic Environment: A Study of Megawati Soekarno Putri and Hillary Clinton Nurlita Hapsari
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.053 KB) | DOI: 10.22146/rubikon.v4i1.47858

Abstract

This research was aimed to examine how media coverage produces particular framing toward women politician during presidential campaign as well as the significance behind the framings toward gender conception in Indonesia and America. Media holds a vital political role as it helps shaping people’s opinion over particular issues and figures. As media coverage toward particular candidates can profoundly affect election outcomes, it is interesting to see how media presents two women figures who ran for presidential race.This is a qualitative research. The main sources of data are articles gathered from eight online-based news outlets. There are two kinds of data; primary and secondary data. For analysis on Megawati Soekarno Putri, the primary data are articles from Detik, Liputan6, and Tempo. While for Hillary Clinton, the data are articles from The New York Times, USA Today, The Washington Post, The Los Angeles Times, and The Wall Street Journal. The secondary data are all selected works or research related to the topic such as reference books and journals.This research was done under the framework of American Studies. Since American Studies is interdisciplinary, it involves various theories and disciplines. This research uses gender theory to observe how media shape the image of women politician through their news coverage. Critical discourse analysis is used to explore the significance of media framing on women politician to society’s conception of women’s gender roles. Then, framing theory is important to analyze media’s method and ideology in constructing the facts within the coverage.In the research analysis, it is found that there are various framings used by media to describe Hillary Clinton and Megawati Soekarno Putri. While media in two countries have different focuses, news coverage on both media share the same stereotyping woman theme such as emphasis on physical appearance and family association. In the end, learning from the media framing toward woman politician, we can conclude that despite feminist achievement in many areas, woman are still highly perceived as unfit to be in political world. Keywords: Gender, politics, media, framing.
TRACKING DOWNS CHRISTIAN DIOR IN AMERICAN POST-WWII FASHION UNTIL EARLY 1950s Nurina Aulia Haris
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.03 KB) | DOI: 10.22146/rubikon.v4i1.47860

Abstract

This article studied the accomplishment of Christian Dior during his business venture in American market by using his autobiography as the main source of the research and qualitative research used as the method of study. Graves’s thought on Consumer Behavior are used as the approach of study under the umbrella of Transnational American Studies.The success of Dior in the American market is not solely because of his dresses but there are other factors that support the success of his business especially the post-World War II situation where people need something new that can make them remember the times before the war, in addition, the promotion and assessment of fashion experts through fashion and lifestyle magazines also affect people's assessment of Dior's dresses and make them affected to own his collections. Based on the theory described by Graves, people tendency to imitate others is capable to influence one's expenses and this can be seen from the phenomena occurring in American society toward Dior’s works.Concisely, the result of this research shows that the success of Dior in American market happened because of 2 things. First is the nature of human being that loves beauty, neatness, and things which make them happy. Second is the timing of his debut which was post war era where people were researching the pride they lost during the war caused by the limitation applied by the government and the condition itself therefore when Dior came with his collections they saw it as if it was their way to get back their pride as by wearing Dior’s collection it can show their social status. Keywords: Christian Dior, Fashion, Societies, World War II
THE FORMULATION OF TASTE AND VALUE IN AMERICAN ACTION-SPY MOVIES: AN ANALYSIS OF THE BOURNE SAGA Muchammad Sofyan Firmansyah
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.038 KB) | DOI: 10.22146/rubikon.v4i1.47862

Abstract

The popularity of Hollywood action movies is undisputed, especially the ones related to espionage. The movies such as the 007 series and Mission: Impossible series are best known as successful action-spy movies as they are always considered the top blockbuster movies. However, the start of the release of The Bourne movies in 2002 changed audiences’ perspectives toward the depiction of espionage as commonly shown in 007 and Mission: Impossible. Four of The Bourne movies that consist of The Bourne Identity (2002), The Bourne Supremacy (2004), The Bourne Ultimatum (2007), and The Bourne Legacy (2011) are used as the object of this research. Furthermore, the different depictions of espionage in The Bourne movies successfully reached the attention of action-spy audiences. Many audiences from throughout the world expressed their feelings after watching these movies on the movie review site as IMDb.com. The audiences’ responses toward the different portrait of espionage that are presented in the movies may depend on the taste of those audiences with regards to the depictions inside the movies that may present certain American values as the narrative of the movies concerns an American named Jason Bourne. There are two goals of this research. The first is to reveal whether there is any relation between audiences’ taste and the values depicted in film whether these film are products of popular culture or not. The second is to know how these movies mold the American values in their narrative to appeal to the desire of audiences. This research is conducted under the American studies discipline, especially the paradigm of transnational American Studies. Furthermore, some theories are employed as tools to analyze the object in order to achieve the goal of this research. Conducted as qualitative research, books, movies, articles, and videos related to the focus of this research are used as supporting data.Keywords: The Bourne, Audience, Taste, Value.
Backpacking’s Run-In with McDonaldization Theory Rizky Amalia
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.045 KB) | DOI: 10.22146/rubikon.v4i1.47863

Abstract

Vacation, unconsciously, has been one of the basic needs in human’s life. It provides a break from the usual routine activity which somehow can trap the doer into an autopilot mode; leaving them to encounter a seemingly never ending task. Thus, vacation’s purpose is to experience a different setup that is not usually found in everyday lives. This study focuses on how vacation has been set up in such a way that violates its initial purpose. Using the theory of McDonaldization proposed by George Ritzer, the discussion will flow into breaking down four concepts of the theory to be matched with the premise of backpacking; in which suggests a possibility of deconstructing vacation concept that is familiar in modern setting. However, with the development of era, backpacking slowly transforms into following the concept of McDonaldization in tourism, giving a glimpse on how modernity has touched every aspect of human’s life and making what was once a breakthrough in tourism world a cliché that falls through some anticipated pattern. Keywords: Backpacking, McDonaldization, Vacation
Jewish Immigrant Foodways: Hyphenating America Nadia Faradhillah
Rubikon : Journal of Transnational American Studies Vol 4, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.02 KB) | DOI: 10.22146/rubikon.v4i1.47868

Abstract

The article’s propose is understanding the position of Kosher Laws in Jewish foodways as religious and cultural signifier for Jews’ identity. Beside, this article also aims to explain the way the Jewish immigrants assimilate with American culture through their foodways. This topic is chosen because Jewish immigrants have unique position in American society in accordance to their food way. In the New Land that guarantees them freedom they struggle to keep their identity and assimilate as religious and cultural group through Jewish foodways.Qualitative method will be used in this library research on Jewish foodways archives and writings. This article will be started by introduction portraying Jews migration to the United States and their foodways that they brought along the migration.The findings of this research show that Jewish foodways divided the Jews for the difference of opinion between the Jews towards their Kosher Laws. The non-religious Jews adapt easily to the American foodways. The religious Jews found it difficult to assimilate to the American foodways, albeit they found a way to assimilate, yet still keep their obedience.Keywords: Kosher Law, Jewish American, Theory of Practice, Post-Nationalism, Foodways

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