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Gadjah Mada International Journal of Business
Published by Universitas Gadjah Mada
ISSN : 14111128     EISSN : 23387238     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for publishing articles reporting the results of research on business, especially in the context of emerging economies. The GamaIJB invites manuscripts in the various topics include, but not limited to, functional areas of management, accounting, international business, entrepreneurship, business economics, risk management, knowledge management, information systems, ethics, and sustainability.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 17, No 1 (2015): January-April" : 11 Documents clear
Factors Influencing the Yemeni Customers’ Intention to Adopt Takaful Products Echchabi, Abdelghani; Ayedh, Abdullah Mohammed
Gadjah Mada International Journal of Business Vol 17, No 1 (2015): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (32.534 KB) | DOI: 10.22146/gamaijb.6148

Abstract

The purpose of this study is to examine the Yemeni customers’ intention to adopt takaful products, and to explore the potential factors that influence their decision. This study applies SEM and one sample t-test to analyse the collected data. The results indicate that among the factors included in this study, only compatibility positively and significantly affects the adoption intention. This is the first study that addresses the adoption of Takaful products in Yemen and the factors that influence it. Furthermore, this study extends the Innovations Diffusion Theory (IDT) by applying it to a different setting.

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