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INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "VOL. 11 NO. 02 JULI-DESEMBER 2016" : 12 Documents clear
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS PADA USAHA KECIL DAN MENENGAH DI INDONESIA Margaretha, Farah; ., Khairunisa
Manajemen Bisnis Kompetensi VOL. 11 NO. 02 JULI-DESEMBER 2016
Publisher : Manajemen Bisnis Kompetensi

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Abstract

ABSTRACT The problem of this research was the small and medium enterprises (SMEs) have an important and strategic role in the Indonesian economy, it is important to know the factors that affect the profitability of SMEs. The objectives of this research were to determine whether there are influencesof capital structure (DER) and liquidity (CR) to profitability (ROA) and (ROE) on SMEs. The methodology of this research was multivariate linear regression analysis method. The samples were 57 SMEs which part of index Pefindo in 2010-2014. Finding and contribution in this research was showed that the capital structure of the significant negative effect on profitability (ROA), but the capital structure does not significantly influence (ROE). While liquidity has no significant effect on profitability in this case (ROA) and (ROE). Implication of this research was managerials have to increase their retained earning for operating cost and continue to improve its efforts in managing the company’s capital structure as efficiently and effectively as possible in order to achieve the desired level of profitability, and use the retained earnings to reduce the use of a large debt from third parties for the company’s operations. Keywords: capital structure, index pefindo, liquidity, profitability, small and medium enterprises
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT AND QUALITY OF SERVICE PERCEIVED, IMAGE AND IMPLICATION ON CUSTOMER TRUST TO CHOOSE HOTEL STAR FOUR AND FIVE IN DKI JAKARTA ., Mulyati
Manajemen Bisnis Kompetensi VOL. 11 NO. 02 JULI-DESEMBER 2016
Publisher : Manajemen Bisnis Kompetensi

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Abstract

ABSTRACT This study was conducted at four and five star hotels in Jakarta. The purpose of this study was to determine the effect of Customer Relationship Management and Service Quality, image individually (partial) or jointly (simultaneously) and its implications on Customer Trust Four and Five Star Hotels in Jakarta. The research problem is formulated in 7 hypotheses were tested using SEM analysis tools 8:30 LISREL program with 310 respondents, it is concluded as follows: Customer Relationship Management proved a small but not significant effect t < 2 (0.68 < 2) to Hotel image. Quality of Service perceived proved positive and significant effect on the image Hotel. Customer Relationship Management and Service Quality together proved to be a positive and significant effect on the image Hotel. Customer Relationship Management proved positive and significant effect on customer confidence. Service Quality proved positive and significant effect on customer confidence. Hotel Image proved significant influence but not t < 2 (1.06 <2) of the Customer Trust. Customer Relationship Management and Service Quality perceived and Hotel image together proved to be a positive and significant effect on customer confidence. Keywords: customer relationship management, perceived service quality, hotel image and customer trust

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