cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "vol. 3 no. 1 Juni 2008" : 10 Documents clear
ANALISIS PENGARUH PROMO SPOT TERHADAP RATING PROGRAM SINETRON (STUDI KASUS PADA STASIUN RCTI) Chandra, Edward; Tarumingkeng, Rudy C.
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Todays competition in electronic cinema or “Sinetron”, has forced every TV station to apply more precision marketing strategy. One common policy is the promo spot to make a TV station gets higher ratings for their programs. Along with this rating, the advertisers will likely spend their advertising budget to the TV station. This study investigates if there is a strong relationship between the promo spot with the acquisition rating for a TV program. The telecast programs which were broadcasted by Rajawali Citra Televisi Indonesia along the periods of January to June 2007 will be used as the base for research’s analysis unit. The result of this study showed that there had been a weak influence between the promo spot and its acquisition rating: 11.4% for January, 1.9% for February, 2.5% for March, 0.3% for April, 3.5% for May and 31.7% for June in the year 2007.Keywords: promo spot, acquisition rating
PASAR MATA UANG ASING Kunarjo, Santi
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The exchange rate is the price of a national currency expressed in terms of a foreign currency. The notion of an exchange rate refers to the broader notion of convertibility. A currency is said to be convertibled if it can be legally exchanged and accepted for another currency. Meanwhile, foreign exchange is all claimed to foreign currencies and payable abroad, whether consisting of funds held (in foreign currencies) with banks abroad, or bills or cheques, which are also in foreign currencies and payable abroad. In depth, the Foreign Exchange Market is the bridge between two distinct money markets. Keywords: exchange rate, convertibility, foreign exchange, currencies, market
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK (STUDI KASUS PADA BCA CABANG DUTA MAS JAKARTA) Tiofany, Annie; Wahyoedi, Soegeng
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advance of new technology and strict competition in banking industry have forced the management to continually improve their services. Improvement in quality of service is expected to increase customer loyalty. The purpose of this case study was to provide information to top level management, regarding service quality level of BCA Cabang Duta Mas Jakarta. The descriptive-verification method was used to explore the service quality level and the relation of service quality to customer loyalty in this bank. This study found that there was a low-positive correlation between service quality and customer loyalty.Keywords: service quality, customer loyalty, descriptive-verification
PERENCANAAN STRATEGIS DAN PENINGKATAN MUTU PENDIDIKAN DI SMP KRISTEN PENABUR GADING SERPONG Poelihawati, Ieke; Pongtuluran, Aris
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to find out the implementation of strategic planning and the development of a quality of education at SMPK PENABUR Gading Serpong. This study was carried out at SMPK PENABUR Gading Serpong using the descriptive method. The data were collected through interviews, observation, document study, and questionaires. The result has not reached the maximum level as mentioned in the strategic planning theories. The academic quality is high enough because of the intensive participation of teachers, students, and parents.Keywords: strategic planning, quality, intensive participation
MERGER, AKUISISI, DAN RESTRUKTURISASI Ruslim, Herman
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Merger and acquisition have been the major considerations in todays business policy. Merger and acquition will likely take effect if two or more mergering organizations sinergizing their financial and operational strategies. This literature study examines the likelihood of merger and acquition, in terms of restructurization, using risk management framework and stock evaluation framework.Keywords: merger, acquisition, restructurization, risk management, stock evaluation.
PASAR MATA UANG ASING Kunarjo, Santi
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The exchange rate is the price of a national currency expressed in terms of a foreign currency. The notion of an exchange rate refers to the broader notion of convertibility. A currency is said to be convertibled if it can be legally exchanged and accepted for another currency. Meanwhile, foreign exchange is all claimed to foreign currencies and payable abroad, whether consisting of funds held (in foreign currencies) with banks abroad, or bills or cheques, which are also in foreign currencies and payable abroad. In depth, the Foreign Exchange Market is the bridge between two distinct money markets. Keywords: exchange rate, convertibility, foreign exchange, currencies, market
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK (STUDI KASUS PADA BCA CABANG DUTA MAS JAKARTA) Tiofany, Annie; Wahyoedi, Soegeng
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advance of new technology and strict competition in banking industry have forced the management to continually improve their services. Improvement in quality of service is expected to increase customer loyalty. The purpose of this case study was to provide information to top level management, regarding service quality level of BCA Cabang Duta Mas Jakarta. The descriptive-verification method was used to explore the service quality level and the relation of service quality to customer loyalty in this bank. This study found that there was a low-positive correlation between service quality and customer loyalty.Keywords: service quality, customer loyalty, descriptive-verification
PERENCANAAN STRATEGIS DAN PENINGKATAN MUTU PENDIDIKAN DI SMP KRISTEN PENABUR GADING SERPONG Poelihawati, Ieke; Pongtuluran, Aris
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to find out the implementation of strategic planning and the development of a quality of education at SMPK PENABUR Gading Serpong. This study was carried out at SMPK PENABUR Gading Serpong using the descriptive method. The data were collected through interviews, observation, document study, and questionaires. The result has not reached the maximum level as mentioned in the strategic planning theories. The academic quality is high enough because of the intensive participation of teachers, students, and parents.Keywords: strategic planning, quality, intensive participation
MERGER, AKUISISI, DAN RESTRUKTURISASI Ruslim, Herman
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Merger and acquisition have been the major considerations in todays business policy. Merger and acquition will likely take effect if two or more mergering organizations sinergizing their financial and operational strategies. This literature study examines the likelihood of merger and acquition, in terms of restructurization, using risk management framework and stock evaluation framework.Keywords: merger, acquisition, restructurization, risk management, stock evaluation.
ANALISIS PENGARUH PROMO SPOT TERHADAP RATING PROGRAM SINETRON (STUDI KASUS PADA STASIUN RCTI) Chandra, Edward; Tarumingkeng, Rudy C.
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Todays competition in electronic cinema or “Sinetron”, has forced every TV station to apply more precision marketing strategy. One common policy is the promo spot to make a TV station gets higher ratings for their programs. Along with this rating, the advertisers will likely spend their advertising budget to the TV station. This study investigates if there is a strong relationship between the promo spot with the acquisition rating for a TV program. The telecast programs which were broadcasted by Rajawali Citra Televisi Indonesia along the periods of January to June 2007 will be used as the base for research’s analysis unit. The result of this study showed that there had been a weak influence between the promo spot and its acquisition rating: 11.4% for January, 1.9% for February, 2.5% for March, 0.3% for April, 3.5% for May and 31.7% for June in the year 2007.Keywords: promo spot, acquisition rating

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2008 2008


Reset
Filter By Issues
All Issue VOL. 14 NO. 02 JULI - DESEMBER 2019 VOL. 14 NO. 01 JANUARI - JUNI 2019 VOL. 13 NO. 02 JULI-DESEMBER 2018 VOL. 13 NO. 01 JANUARI-JUNI 2018 VOL. 12 NO. 02 JULI-DESEMBER 2017 VOL. 12 NO. 01 JANUARI-JUNI 2017 VOL. 12 NO. 01 JANUARI-JUNI 2017 VOL. 11 NO. 02 JULI-DESEMBER 2016 VOL. 11 NO. 02 JULI-DESEMBER 2016 Vol. 11 No. 01 Januari - Juni 2016 Vol. 11 No. 01 Januari - Juni 2016 Vol. 09 No.01 Juni 2014 Vol. 09 No.01 Juni 2014 vol. 3 no. 2 Januari 2009 vol. 3 no. 2 Januari 2009 vol. 3 no. 1 Juni 2008 vol. 3 no. 1 Juni 2008 vol. 2 no. 2 Januari 2008 vol. 2 no. 2 Januari 2008 vol. 2 no. 1 July 2007 vol. 2 no. 1 July 2007 vol. 1 no. 2 Januari 2007 vol. 1 no. 2 Januari 2007 vol. 1 no. 1 Juni 2006 vol. 1 no. 1 Juni 2006 More Issue