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JAM : Jurnal Aplikasi Manajemen

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Published by Universitas Brawijaya

ISSN : 16935241 EISSN : 23026332 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.

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Articles 20 Documents

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Search results for , issue "Vol. 16 No. 2 (2018)" : 20 Documents clear

THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE Pramudya, Arya Krisna; Sudiro, Achmad; Sunaryo, Sunaryo
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Developments in technology, has facilitated the public in obtaining information. One of the information technologies is the internet which penetrated into every aspect of life, especially in the world of business. The progress in the information technologies has increased business competition, particularly in the airline industry. The purpose of this study was to obtain empirical evidence related to the role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online. This study using SEM analysis (Structural Equation Model) with the number of samples is 140. The object of this research is that consumers in one of the governmentowned airline company in Indonesia (Flag Carrier). The results showed that the corporate image has an influence on customer trust. Brand awareness has effects on customer trust and purchase intention. Customer trust has an influence on purchase intention. The customer trust is able to mediation and gives the influence of the corporate image on purchase intention. Indications and implications of the results of these studies are discussed further in this article.

ROLE OF RESEARCH/ACADEMIC IN POLICY FORMULATION Muluk, M. R. Khairul; Winoto, Suhartono
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Research and development have a strategic role in formulating and implementing the policy. Research and development is one important step in order to produce a new idea. This article has a purpose produce a picture the existence of the difference between the point of view of academics with the point of view of a practitioner in formulating and implementing the policy.This article produced based on data collection started from focus group discussion and seminar. The results of analysis from focus group discussion, strengthened by seminar-seminar both at the local, national and international.The topic of the study subjects of many times successfully identified obstacles the role of academics and analysis the role of academics and the benefit of involvement academics.A new idea produced by academics cannot always directly applied by a practitioner. Any different and gap between the results of the study with the application of policy is caused by several factors. The differences that appear among others the different the time, different conception, different audience, different motivation and different consequences. There are 3 (three) way academics in influencing policy, through policy, the policy of research and development, and education policy and training (Adam, 2014). There are 3 (three) the key to strengthen the role of academics in the formulation policy among others network, reputation, and expectations.

THE EFFECT OF FAMILY OWNERSHIP ON PROFIT AND PERFORMANCE COMPANY MANAGEMENT: BASED ON THE THEORY OF STEWARDSHIP Andayani, Wuryan; Hartono, Jogiyanto; Supriyadi, Supriyadi; Miharjo, Setiyono
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

This study examines the relationship between family ownership of a company and its implications for earnings quality. In the family ownership, the family can affect the quality of earnings that are reported in two ways, namely through the entrenchment and the alignment effect. Earnings are managed opportunistically shows a low earnings quality. Whereas the influence of alignment shows a high quality where earnings are not managed opportunistically. The study also examines if the family ownership has a positive effect on company performance. There are five factors that affect innate accruals quality, namely the company size, the standard deviation of operating cash flows, the standard deviation of sales, duration of operating cycles, and negative earnings. Quality of accruals consists of accruals that reflect economic conditions and accruals that reflect managerial choices. This study shows that family-owned companies in Indonesia do not perform earnings management opportunistically. Earnings management used is the one that is in line with the company's business model, company industrial environment and economic conditions as represented by innate accruals. This suggests that family ownership has an earnings quality and shows an alignment of interest between the company management and the owners. Thus the alignment of the interests lends support to the stewardship theory.

DEVELOPING NEW PRODUCT USING MINIMUM VIABLE PRODUCT Aghnia, Mutiara Cahya; Larso, Dwi
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

The goal of this research is to make a new product, get a result of the sales, get feedback on the new product, and look at the product acceptability. The methodology used is a qualitative method. The research was done as a field research which developing a new product and tests it to the market using Minimum Viable Productfrom Lean Startup. Customer interview shows that customers need moreitabag colors. From internal and external analysis using SWOT show, there is a strength in Colle customer service and an opportunity for new fabric printing technology. The MVP is a catalog, published online and tested for 2 weeks and get 11 purchases as the result. After the test period, 5 customers were interviewed, they need a wider choice of color, pattern, illustration, and want their own images for itabag. This result then implemented on MVP improvement. This research will only include the first test due to the time limitation. If possible, for the future researcher, more test of the product will be better.

THE EFFECT OF WORKING CAPITAL MANAGEMENT ON PROFITABILITY OF STATE-OWNED ENTERPRISE IN PROCESSING INDUSTRY SECTOR Roni, Hamam; Djazuli, Atim; Djumahir, Djumahir
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

This study aims to examine the effect of various variables related to working capital management on profitability of state-owned enterprise in processing industry sector. The variables used in this research are profitability, cash turnover, receivable turnover, inventory turnover, liquidity, and asset structure. The population is entire state-owned enterprise of Indonesia in processing industry sector. The sampling technique used is purposive sampling technique. Based on the determined criteria, there are 13 companies as the sample. The data used are secondary data and research analysis tool is multiple linear regression. The results of this strudy indicate that inventory turnover and asset structure have significantly positive effect on corporate profitability. Nevertheless, Cash Turnover, Receivable Turnover, and Liquidity have no significant effect on the profitability on State -owned enterprise of indonesia in processing industry sector. For further research, it is advisable to add financial and non financial variables which are consideredmediate or moderate the effect of working capital management on profitability.

ENHANCEMENT INSTITUTIONAL CAPACITY OF CAMPUS ENTREPRENEURSHIP THROUGH BUSINESS COMMUNITY DEVELOPMENT IN SOME COLLEGES IN INDONESIA Puspitasari, Devy M.; Adiyanti, Siska Ayudia; Setiadi, Nugroho J.
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

This study aims to determine the factors that affect entrepreneurship capital among students at several universities in Indonesia. The focus of this research is to identify the determinants of entrepreneurial attitudes and intentions. Specifically, this study investigates the views of respondents regarding entrepreneurship in terms of enhancing the institutional capacity of campus entrepreneurship. It further examines the respondents through self-assessment on entrepreneurship quality and their views on entrepreneurs. In addition, the importance of the various benefits and values for starting a business and the role of influencers according to their perceptions of entrepreneurship will also be analyzed. This study was analyzed through descriptive research method with the aim of obtaining profiling in terms of certain demographic attributes. Thus, entrepreneurship attitudes and intentions can build entrepreneurship skills through appropriate learning methods supported by strengthening the institutional capacity of campus entrepreneurship as a business incubator, container assistance, and entrepreneurship training.

BUSINESS AND ACCOUNTING ASPECTS MENTORING INSIGHT BETWEEN STUDENTS AND MENTORS IN ENTREPRENEURSHIP CONTEXT Gunawan, Lenny; Efrata, Tommy Christian; Bartle, James
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

The research aims toexplore mentor dan mentee's insights toward business and accounting teaching and learning model in entrepreneurship context which able to create a creative business. The research subject is business and accounting teaching and learning model in Universitas Ciputra's Management Study Program, which is applied to project based and using mentoring approach. Informants are facilitators and students who are building start-up businesses. The research uses a qualitative method and case study approach. Results show that Students gain positive insight into business and accounting teaching and learning method that is applied, Facilitators applied the creative method to reach the optimal teaching and learning result, and engagement pattern in form of mentoring is agreed by both parties. These research results are wished to be used for higher education who is working on their entrepreneurship teaching and learning pattern aiming for creating creative businesses.

SELECTION OF FRESH FRUIT BUNCH MARKETING CHANNEL IN SMALLHOLDER OIL PALM PLANTATION IN ACEH PROVINCE Mawardati, Mawardati
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

This research was conducted at smallholder plantation in Aceh Province in January- March 2015. The purpose of this research is to analyze the factors that influence farmers in choosing marketing channel in smallholder oil palm plantation in Aceh Province. The analytical method used in this study was multinomial logit. The result of the analysis shows that several factors, namely the age of farmers, production volume, loan capital, and the price of fresh fruit bunch (FFB) are the factors that become the basis of consideration of farmers in choosing marketing channel of large traders. Based on the result of regression coefficient, it is known that production volume was the most dominant factor affecting the farmers in choosing marketing channel of large traders. Meanwhile, all independent variables which were analyzed did not have a significant effect on the selection of marketing channels of Palm Oil Factory (POF).

LECTURER JOB SATISFACTION AFFECTED BY DISCIPLINE AND MOTIVATION MEDIATED BY ORGANIZATIONAL COMMITMENT Duha, Timotius
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

The research aims to examine and analyze the influence of discipline, motivation, and organizational commitment towards job satisfaction of lecturers in STKIP South Nias. Data was collected by distributing questionnaires to 64 lecturers of STKIP South Nias. A sampling technique used was probability sampling with simple random sampling method;data test technique was used in this research including validity, reliability test with. WhereasPathAnalysis was used to verify and to prove the research hypothesis. Analysis result demonstrated that discipline had a positive influence towardsorganizational commitment,motivation had a positive influence towardsorganizational commitment, the organizational commitment had a positive influence towards job satisfaction,as well as discipline and motivation, had a positive influence towards job satisfaction through organizational commitment.

ANALYSIS OF EFFECT OF EXCHANGE RATE, INFLATION, AND POWER PURCHASE ON DISTRIBUTION OF CREDIT IN COMMON CONVENTIONAL BANKS Riani, Debora Diazka; Octavianus, Rony Joyo Negoro; Hutapea, Tommy Mora Hamonangan
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

This study aims to determine the macroeconomic effects seen from the exchange rate, inflation, and purchasing power to lending channeled by conventional banks. By this research is quantitative research with research type which used is causal research. The sampling in this study using purposive sampling method and found that the sample of this study is Bank BUKU 4. This study uses multiple linear regression analysis techniques. The results from the results of this study are when viewed partially, there are two variables that are not significant to the dependent variable, the exchange rate and inflation variables have a negative relationship toward the amount of loan disbursement and not significant. This applies to policies that the government and BI set to maintain the stability of the country's economic system. As for the variable purchasing power has a significant influence and has a negative relationship with the amount of loan disbursement. From the results of this study is expected to continue to maintain the macroeconomic situation in Indonesia in order to increase the growth of lending and the importance of supervision from the government to maintain the stability of macroeconomic conditions in Indonesia

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