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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 12 Documents
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Search results for , issue "Volume 02, Nomor 02, Januari 2016" : 12 Documents clear
KARAKTERISTIK WISATAWAN BACKPACKER DAN DAMPAKNYA TERHADAP PARIWISATA KUTA, BALI Ni Nyoman Menuh
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p11

Abstract

The study investigates the characteristics of backpacker touristsin terms of socio demographic, socio-geographical, and sociopsychographicin Kuta, Bali. It also discusses the impacts of backpacker tourists to tourism development in terms of socioeconomic, socio-cultural and environmental aspects in the tourist destination of Kuta Bali. Combining the quantitative and qualitative approaches, this study used 272 respondents who represented the characteristics of foreign backpacker tourists, and respondents from the circle of businessmen, property  managers, local communities and community leaders to determine the impacts of the presence of backpacker tourists to tourism industry in Kuta. The research findings shows that the characteristics of backpacker tourists are mostly young Europeans with professional jobs and have a high  income. Backpacker tourists’ arrivals not only bring the positive social, economic and cultural impacts but also negative environmental impacts. Some local people felt annoyance of the presence of backpacker tourists.
PERUBAHAN PENGELOLA DTW TANAH LOT DAN DAMPAKNYA TERHADAP MASYARAKAT LOKAL I Putu Krisna Arta Widana
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p02

Abstract

This article discusses the impact of the management changes ofTanah Lot tourist attraction on community of Beraban village,Tabanan, Bali, and efforts of the new management in realizing Tanah Lot as a sustainable tourist attraction. The research method used is a qualitative method with data collection techniques, namely observation, interviews, and documentation. The management changes of Tanah Lot tourist attraction have direct and indirect impacts to the local community. The impacts are divided into three aspects, namely physical, social cultural and economic aspect. Efforts made by the new management in order to realize Tanah Lot includes adding tourist attractions, tourism facilities, distributes the location of trade, organising and supervising activities of the tourism business, and forming a group of merchants as well as establishing good relationship and communication with private land owner. Indicators used as a benchmark is the Magic Pentagon, namely a healthy economy,the welfare of the local community, does not change the natural,healthy culture, and tourist satisfaction.

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