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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 13 Documents
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Search results for , issue "Volume 05, Nomor 02, Januari 2019" : 13 Documents clear
FRONT MATTER JUMPA VOL. 5 NO. 2 2019 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

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Abstract

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IMPLIKASI KUNJUNGAN WISATAWAN GAY DI SEMINYAK, BALI Ni Putu Diah Prabawati; Anak Agung Ngurah Anom Kumbara; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p09

Abstract

Gay tourist visits are a paradoxical phenomenon when viewed from the concept of Balinese cultural tourism. However, gay tourists exist in the Seminyak, Bali area. The purpose of this study is to examine the socio-economic, cultural, health implications of gay tourist visits and the responses of local community in Seminyak. The research method used was semi-structured interviews with 20 informants. The results of this study are that gay tourist visits have a positive effect on employment and community income. The culture of society is not affected, on the contrary the community is more proactive in preserving culture. No physical and non-physical health implications were found in the community. The level of response of the some Seminyak community to gay tourist visits has become apathy, and the annoyance shown by people who feel disturbed by gay tourists. The reseachers hope that this finding is going to be take into consideration for the development of tourism in Seminyak. Keywords: gay tourists, tourism implications, people's responses, Seminyak
PERAN PRAMUWISATA DALAM PROMOSI KEPARIWISATAAN DI BALI Sang Nyoman Bagus Satya Wira; Ida Bagus Gde Pujaastawa; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p01

Abstract

Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist’s perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as word-of-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target. Keywords: tourist guide, informal role, tourism promotion, word-of-mouth

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