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Wuri Handayani, Ph.D.
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INDONESIA
Journal of Indonesian Economy and Business
Published by Universitas Gadjah Mada
ISSN : 20858272     EISSN : 23385847     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Indonesian Economy and Business (JIEB) is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. The journal welcomes author from any institutional backgrounds and accepts rigorous empirical or theoretical research paper with any methods or approach that is relevant to the Indonesian economy and business content, as long as the research fits one of three salient disciplines: economics, business, or accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 29, No 2 (2014): May" : 14 Documents clear
BUSINESS SUSTAINABILITY: ESSENTIALS FOR BUSINESS Sudiyanti .
Journal of Indonesian Economy and Business (JIEB) Vol 29, No 2 (2014): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1177.389 KB) | DOI: 10.22146/jieb.23584

Abstract

A book review on business sustainability that is essentials for business.
BUSINESS SUSTAINABILITY: ESSENTIALS FOR BUSINESS ., Sudiyanti
Journal of Indonesian Economy and Business Vol 29, No 2 (2014): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.994 KB) | DOI: 10.22146/jieb.17335

Abstract

A book review on business sustainability that is essentials for business.
THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION Sahid Susilo Nugroho; Rokhima Rostiani; Indriyo Gitosudarmo
Journal of Indonesian Economy and Business (JIEB) Vol 29, No 2 (2014): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.098 KB) | DOI: 10.22146/jieb.6207

Abstract

One of the most interesting phenomena in global business is the existence of a product’s country-of-origin (COO). COO as an informational cue has been proven to affect consumer’s purchasing decisions in terms of their perception towards the product’s attributes as well as their overall evaluation of the product. The objective of this study is to investigate the impacts of country-of-origin on product evaluation in the Indonesian market by considering consumers’ product familiarity and consumers’ product involvement. Consumers’ perception of the product’s country-of-origin is assumed to have a significant influence on consumers’ considerations in evaluating the product prior to purchase. This impact is supposedly moderated by the extent that consumers are familiar with the product’s attributes and to what extent the product is important and interesting to them. A survey design was employed to test the proposed linkages among the variables.The target population of the survey was Indonesian consumers of imported products. The sample unit is the person who has experience in buying or consuming foreign products. The sample of 307 persons was drawn from Yogyakarta. This study examined televisions to represent a high involvement product. The country stimuli are Korea and Indonesia . The study applied the regression analyses and hierarchical moderated regression to test the proposed hypotheses. The study found that: (1) Indonesian consumers associate positively a product’s country-of-origin with their decision in evaluating the product for both Indonesian and Korean products, (2) Indonesian consumers consider the level of economic development of the countryof- origin in evaluating the product, in which the effect of the country-of-origin is stronger for a Korean product than an Indonesian product, (3) Indonesian consumers with different levels of product familiarity do not evaluate a product differently for both Indonesian and Korean products, (4) Indonesian consumers with different levels of product involvement evaluate a Korean product differently.
UNDERSTANDING SOCIAL ENTERPRISES IN INDONESIA: DRIVERS AND CHALLENGES Rokhima Rostiani; Widya Paramita; Handini Audita; Risa Virgosita; Teguh Budiarto; Boyke R. Purnomo
Journal of Indonesian Economy and Business (JIEB) Vol 29, No 2 (2014): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.567 KB) | DOI: 10.22146/jieb.6356

Abstract

Entrepreneurship has been one of the biggest growth topics in the past decades. Some entrepreneurs engage in socially active activities that are strongly embedded in their entrepreneurial activities and are known as social entrepreneurship. This research maps the presence of social enterprises in Indonesia by investigating the personal and organizational contexts of the social entrepreneurs. Qualitative research was conducted by engaging in in-depth interviews with 8 social enterprises in Indonesia. The findings of this research result in a unique and interesting map of the presence of the social entrepreneurs that contributes significantly to the extant literatures of social entrepreneurship.

Page 2 of 2 | Total Record : 14

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