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Prasetyo Adhitama
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Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 8 Documents
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Search results for , issue "Vol. 11 No. 1 (2019): Journal of Visual Art and Design" : 8 Documents clear
Macho Icons Going Places Muhammad Asghar; Muhammad Arshad Rehmani
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2019.11.1.1

Abstract

This paper is an exploration of the increasing trend of popular macho representations on the back of three-wheeled auto rickshaws in the Punjab, Pakistan. Through an ethnographic field research it was observed that the painted visuals of popular icons in clichéd heroic poses are rampant on rickshaws, representing a mobile exhibition of urban folk art. These visuals are mostly taken from the local Punjabi film industry, which has eclipsed over the past two decades. This study further explored the reasons for the increase of male figures displayed on rickshaws (and other) popular art and the almost total extinction of female figures because of increased religious assertion in Pakistan over this two-decade period. Our analysis shows that the relationship between rickshaw drivers and a common male audience with these powerful visuals is so strong that it reinforces the 'impulse to image'. The power of macho visuals satisfies the taste of cinemagoers who love to travel by rickshaws loaded with such visuals. We argue that these macho ideal representations have a strong impact on the beholders and they influence society through the power they convey. Finally, this study concludes that the popular macho visuals effectively communicate real emotions and please the mood of vast audiences in particular segments of society.
Color Coding and Thematic Environmental Graphic Design in Hermina Children's Hospital Asri Dwiputri; Wirania Swasty
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2019.11.1.3

Abstract

Hospitalization has a psychological impact on pediatric patients. A hospital is a complex environment, so wayfinding information needs to be provided by environmental graphics inside the building. It is necessary to design informative, communicative and educative environmental graphic design media that use color coding to support child development. The research problem was to create an environmental graphic design (EGD) for a children's hospital that is communicative, attractive and educative and to investigate the role of color coding in the design. A case study was conducted at Hermina Hospital Depok, which consisted of literature study, observation, interviews and questionnaires. Color coding was used as a strategy to differentiate areas and to provide an understanding of the layout of the hospital complex. The purpose of this study was to design an effective EGD for a hospital as a means of information and communication to the visitors, especially children. Another aim was to apply color coding to a complex area.
Combining Korean Traditional Patterns and Batik Cirebon Banji Pattern in Daily Hanbok Myung-Gong Park; Hafiz Aziz Ahmad; Kahfiati Kahdar
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2019.11.1.5

Abstract

The interest towards Korean culture has risen through the popularity of K-wave and thus artefacts related to Korea are gaining more interest as well. Hanbok, the Korean traditional costume is also increasingly popular, with people renting and wearing hanbok while visiting Korean traditional places. The popularity of hanbok led to the creation of daily hanbok, a modern interpretation of the traditional hanbok, which is easier and more comfortable to wear for the young generation while still retaining the beauty of the original costume. Cirebon, a coastal region in Indonesia, has a rich local cultural tradition influenced by Chinese culture. One of these influences can be observed in Cirebon's batik, which uses Chinese influenced motifs, such as Cirebon's banji pattern. Because there are similarities between Chinese and Korean culture, several Korean motifs are also found in banji patterns, such as the swastika, known as wan in China and man in Korea. This study tried to combine the traditional patterns from Korea and Cirebon's banji pattern and implemented the result in a daily hanbok that can be worn by young people from Indonesia and Korea as a symbol of the close and harmonious relations between Indonesia and Korea.
Culture and Identity in Selected New Media Artworks in Malaysia 1993-2007 Sarena Abdullah; Siti Khadijah Elham
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2019.11.1.2

Abstract

Contextual analysis studies based on cultural and identity aspects of fine art practice are still limited in Malaysia, especially concerning new media art, although new media as an artistic tool was introduced as early as the 1990s. Since the seminal exhibition on E-art was in 1997, since then systematic examination of new media artworks and their role in the Malaysian art history has only been limitedly done. The early approaches of new media art were varied, yet the subject matter, as discussed in this paper, was still mostly informed by the general proclivities of Malaysia artists at that time. Thus, it can be seen that despite the new technology used and explored, the subject matter of these works is still aligned with similar concerns and contents as can be found in contemporaneous works using traditional media. Thus, as this paper demonstrates, the themes of cultural identity and culture related issues and concerns still persisted as the main subject matter of early Malaysian new media artworks, as can be seen in the oeuvres of Hasnul Jamal Saidon, Liew Kungyu, Niranjan Rajah, Yee I-Lann and T.C. Liew.
Analysis of Customers' Visual Comfort Perception and Mood for Cafes using Colored Glass Curtain Prabu Wardono; Yuni Maharani
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2019.11.1.4

Abstract

People generally prefer to work or spend leisure time under natural light rather than artificial light. Direct sunlight that enters into leisure places interrupt guests when having a meal or are enjoying the surrounding natural environment. Bamboo curtains are commonly used in Indonesia to control natural light but they do not allow people to look outside. This research was aimed at solving this problem by developing three sets of colored glass curtains"“cool colored, warm colored and combined (warm/cool colored) "“ and testing them in a real situation, which involved test subjects having a meal in a café with a natural view, to find out which alternative had the best effect on the subjects' visual comfort and mood. Forty-two student respondents participated voluntarily in the experiment. The one way repeated measured ANOVA statistic results showed that there were significant differences in visual comfort and mood response in the same space between a number of manipulated conditions. The subjects had a significantly different visual comfort and mood response when the cool colored glass curtain was used compared to using the warm colored glass curtain or the combined glass curtain. This research concludes that bamboo shades and cool colored glass curtains are preferable to satisfy customers' visual comfort and that all the spatial conditions contribute to the customers' mood during dining.
Cover Vol. 11 No. 1, 2019 JVAD JVAD
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 11 No. 1, 2019 JVAD JVAD
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Back Matter Vol. 11 No. 1, 2019 JVAD JVAD
Journal of Visual Art and Design Vol. 11 No. 1 (2019): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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