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Prasetyo Adhitama
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jvad@lppm.itb.ac.id
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LPPM ITB, Gedung CRCS, Institut Teknologi Bandung, Lt. 6 & 7, Jl. Ganesha No. 1, Bandung, 40132
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Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 8 Documents
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Search results for , issue "Vol. 12 No. 1 (2020): Journal of Visual Art and Design" : 8 Documents clear
From Analog to Virtual: Visual Stylizations of Humanoid Characters Across Media Terry Lucas
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.3

Abstract

Visual stylization and its impact on different aspects of the perception of digital human beings are commonly debated. This study investigated how fictional and non-fictional characters are represented in various media from the perspective of digital humanoid character design. Based on Zangwill's theory of Moderate Aesthetic Formalism, this study focused on the formalistic aspect of visual analysis and interpretation of media artifacts ranging from older media such as paintings to newer media, such as animations, interactive video games and mobile apps. This paper also explores several case studies of how humanoid digital characters are represented via visual stylizations across different media. This article underlines the importance of visual stylization as an opportunity to find unique and innovative ways of communicating with visual means.
Functional and Emotional Features Studies on Traditional Indonesian Instant Food Packaging Monica Hartanti; Nina Nurviana
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.2

Abstract

Food technology and packaging create opportunities for Indonesian SMEs to sell traditional dishes for instant cooking. Such products require a fitting packaging design. The purpose of this study was to find out verbal and visual design elements that have functional and emotional appeal that are suitable for the packaging of instant traditional Indonesian food. This study used a combined qualitative and quantitative method, measuring the respondents' opinions using a 5-point Likert scale. According to the results, the packaging of instant traditional Indonesian food brands is mostly functional but not unique. To make the appearance of the products stand out more and have more emotional appeal, three things can be applied to the packaging design: firstly, unusual colors and shapes to create a unique impression; secondly, a conventional image rather than a modern image; and thirdly, visual and verbal icons referring to the origin of the traditional dish that are still popular to create a familiar image.
Fashion Designer Behavior Toward Eco-Fashion Design Marzie Hatef Jalil; Siti Shukhaila Shaharuddin
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.1

Abstract

An important aspect of the future of fashion design is eco-fashion. The first aim of this study was to understand how personal attitude affects fashion designers in pursuing eco-fashion design in their work. Secondly, the designer's behavior toward eco-fashion design was investigated. This study applied the theory of reasoned action (TRA) as the foundation for understanding the designers' behavior. A mixed-method two-stage solution was used. Data were collected through qualitative open-ended questions distributed among eight sustainable fashion designers and 98 fashion designers who were selected as the research subjects for a survey. Direct logistic regression and MANOVA were applied for statistical analysis. The model was tested via structural equation modeling (PLS-SEM). The most important findings of the research were that a positive attitude toward eco-fashion design could predict the designer's intention toward sustainability better than social norms. Further, the participants confirmed that environmental knowledge, perceived quality and price, perceived functional and aesthetic values, and the perceived usefulness of technology in the application of eco-fashion materials affected their attitude towards eco-fashion design. Furthermore, corresponding policies are proposed to facilitate clothing waste minimization in design through the use of eco-fashion materials, which could gain widespread attention and become a new trend in fashion.
Figurative Language Methods as Strategies of Sociopolitical Criticism in Jan Svankmajer's Films Ahmad Khoshniat
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.4

Abstract

The aim of this study was to evaluate the sociopolitical critique strategies used by Jan Svankmajer in his films. Figurative language in literature means speaking in an indirect way by using words with a meaning other than their literal meaning. An important part of this study was aimed at establishing the parallels between various modes of figurative language and the films of Svankmajer, which can both be used to indirectly criticize contemporary sociopolitical issues. The research method of this study was based on finding the equivalents of various figurative language modes in filmmaking techniques used by Svankmajer. Thus, figurative language modes were identified using a literature review. The structure of Svankmajer's filmmaking techniques was analyzed and set side by side with figurative language modes by an analytical-comparative approach.
Visual Awareness: Enabling Iterative Thinking through Photography Ricardo Lopez-Leon
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.1.5

Abstract

This paper presents research results that aid in understanding how photography can become a tool for iterative thinking as a mode of reflection. The research was conducted in three phases. The first consisted of a specific task: after reading assigned materials from different sources, PhD students had to take a photograph as a visual reading-report. In the second phase, all the created images were presented and discussed during class. In the last stage, the students talked about their experience through in-depth interviews. The findings showed that visual awareness linked observation and reflection at the same time, since the students were continually looking for ordinary objects to carry new meanings that were relatable to specific arguments and ideas expressed in the reading materials. Hence, visual awareness is understood in this paper as a mode of visual perception that enables a process of thinking iteratively about a particular topic. The photographic camera was identified as a thinking tool that could be a valuable device to incorporate into educational activities. Finally, in addition to practicing iterative thinking, students expressed feeling engaged and motivated, enjoying this activity, and embracing the challenge.
Cover Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Back Matter Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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